John Lee

John Lee

Manager, Brand and Social Marketing


John Lee is Manager, Brand and Social Marketing at Webtrends. In 2012, he was recognized by PR Daily for creating both the year's "Best Branding Campaign" and "Event of the Year." Follow him on Twitter @lee_john.




How to Nurture Leads from Twitter

Nov 26, 2013 - In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter... Comments


How to Win with Twitter Lead Gen Cards: Part I

Nov 8, 2013 - B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Comments


5 Reasons No One Clicks Through On Your Brand's Tweets

Oct 8, 2013 - It's one of the most maddening conundrums of social marketing: "I have great content. I'm promoting it. But no one clicks through to actually see it... Comments


Everything You Need to Know About Social at #SESSF

Sep 3, 2013 - Three things you need to know: where to go, what to do, and how to connect. Comments


5 Times It's Better to Be Silent on Social Media

Aug 6, 2013 - In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routines... Comments


The B2B Brand's Survival Guide for the Social-Visual Revolution

Jul 9, 2013 - This revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Comments


3 Things Great Social Marketers Do That the Rest of Us Don't

Jun 18, 2013 - Becoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your... Comments


The Hidden Factors That Drive Social Media Behavior and Success

May 14, 2013 - Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction). Comments


What Does It Mean to Be Human in Social Media?

Apr 16, 2013 - Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without... Comments


How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

Apr 9, 2013 - How four pairs of flashy shoes proved why successful social media campaigns are no accident. Comments


The Anatomy of a Successful B2B Social Marketing Campaign

Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

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