Marketing News & Expert Advice
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John Lee is Manager, Brand and Social Marketing at Webtrends. In 2012, he was recognized by PR Daily for creating both the year's "Best Branding Campaign" and "Event of the Year." Follow him on Twitter @lee_john.
RECENT ARTICLES BY JOHN LEE
Everything You Need to Know About Social at #SESSF
Sep 3, 2013 - Three things you need to know: where to go, what to do, and how to connect. Comments
5 Times It's Better to Be Silent on Social Media
Aug 6, 2013 - In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routines... Comments
The B2B Brand's Survival Guide for the Social-Visual Revolution
Jul 9, 2013 - This revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Comments
3 Things Great Social Marketers Do That the Rest of Us Don't
Jun 18, 2013 - Becoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your... Comments
The Hidden Factors That Drive Social Media Behavior and Success
May 14, 2013 - Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction). Comments
What Does It Mean to Be Human in Social Media?
Apr 16, 2013 - Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without... Comments
How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY
Apr 9, 2013 - How four pairs of flashy shoes proved why successful social media campaigns are no accident. Comments
The Anatomy of a Successful B2B Social Marketing Campaign
Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments
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