John Lee

John Lee

Manager, Brand and Social Marketing

Webtrends

John Lee is Manager, Brand and Social Marketing at Webtrends. In 2012, he was recognized by PR Daily for creating both the year's "Best Branding Campaign" and "Event of the Year." Follow him on Twitter @lee_john.

RECENT ARTICLES BY JOHN LEE

didyouseethat-small-clickz

Everything You Need to Know About Social at #SESSF

Sep 3, 2013 - Three things you need to know: where to go, what to do, and how to connect. Comments

silent

5 Times It's Better to Be Silent on Social Media

Aug 6, 2013 - In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routines... Comments

social-branding

The B2B Brand's Survival Guide for the Social-Visual Revolution

Jul 9, 2013 - This revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Comments

hype-people

3 Things Great Social Marketers Do That the Rest of Us Don't

Jun 18, 2013 - Becoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your... Comments

social-media-passion-asia

The Hidden Factors That Drive Social Media Behavior and Success

May 14, 2013 - Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction). Comments

robots

What Does It Mean to Be Human in Social Media?

Apr 16, 2013 - Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without... Comments

didyouseethat-sesny

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

Apr 9, 2013 - How four pairs of flashy shoes proved why successful social media campaigns are no accident. Comments

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The Anatomy of a Successful B2B Social Marketing Campaign

Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

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