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John Lee

John Lee

Marketing Programs Manager

Webtrends

John Lee is a Marketing Programs Manager at Webtrends specializing in brand building and social marketing. In 2012, he was recognized by PR Daily for creating both the year's "Best Branding Campaign" and "Event of the Year." 

RECENT ARTICLES BY JOHN LEE

social-media-passion-asia

The Hidden Factors That Drive Social Media Behavior and Success

May 14, 2013 - Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction). Comments

robots

What Does It Mean to Be Human in Social Media?

Apr 16, 2013 - Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without... Comments

didyouseethat-sesny

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

Apr 9, 2013 - How four pairs of flashy shoes proved why successful social media campaigns are no accident. Comments

b2bchalkboard

The Anatomy of a Successful B2B Social Marketing Campaign

Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

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