5 Things Hollywood Can Teach You About Better Content Marketing

5 Things Hollywood Can Teach You About Better Content Marketing

10y Matthew Kumin

5 Things Hollywood Can Teach You About Better Cont...

With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expe...

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Content Marketing, Netflix, and the Scent of Content

Content Marketing, Netflix, and the Scent of Content

10y Matthew Kumin

Content Marketing, Netflix, and the Scent of Conte...

Amplifying the "scent" of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current...

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7 Winning Content Marketing Resolutions for 2014

7 Winning Content Marketing Resolutions for 2014

10y Matthew Kumin

7 Winning Content Marketing Resolutions for 2014

The most influential voices in the industry agree: 2013 was a big year for content marketing. See what they have to offer by way of resolutions for a ...

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Will Content Marketing's Future Look More Like LinkedIn Pulse?

Will Content Marketing's Future Look More Like LinkedIn Pulse?

10y Matthew Kumin

Will Content Marketing's Future Look More Like Lin...

Purposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a s...

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Optimize Content Marketing for Conversions and Brand Credibility

Optimize Content Marketing for Conversions and Brand Credibility

11y Matthew Kumin

Optimize Content Marketing for Conversions and Bra...

It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...

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How to Create a Real-Time Brand Newsroom

How to Create a Real-Time Brand Newsroom

11y Matthew Kumin

How to Create a Real-Time Brand Newsroom

Turn your brand newsroom into a scalable, real-time content network. Read More...

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Content Mixology 101: A Practical Guide to Real-Time Publishing

Content Mixology 101: A Practical Guide to Real-Time Publishing

11y Matthew Kumin

Content Mixology 101: A Practical Guide to Real-Ti...

A modern publishing strategy should include four content approaches - original, curated, licensed, and automated. Read More...

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Content and the Always-On Mobile Millennials

Content and the Always-On Mobile Millennials

11y Matthew Kumin

Content and the Always-On Mobile Millennials

The unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extre...

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Unleashing the Power of Your Content Intelligence Network

Unleashing the Power of Your Content Intelligence Network

11y Matthew Kumin

Unleashing the Power of Your Content Intelligence ...

Your greatest asset is the sum total of how empowered your people are to succeed in their jobs, accomplish your organization's goals, and solve your c...

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Maximize Returns and Minimize Risk: A Portfolio Approach to Content

Maximize Returns and Minimize Risk: A Portfolio Approach to Content

11y Matthew Kumin

Maximize Returns and Minimize Risk: A Portfolio Ap...

How might a publisher or content marketer go about embracing these shifts, and take a modern portfolio management approach to content? Read More...

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Relevance Is Your True North

Relevance Is Your True North

11y Matthew Kumin

Relevance Is Your True North

How to use it to cut through content clutter. Read More

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