Matthew Kumin

Matthew Kumin

CEO

PublishThis

Matthew has worked in the software and Internet industry for over 18 years and has extensive experience building data, content, and publishing-oriented digital businesses.

Prior to founding PublishThis, Matthew served on the executive management team at Edmunds.com, where as EVP, Media he was responsible for helping grow the Internet's leading automotive site from 2001-2008. While at Edmunds, Matthew oversaw the company’s flagship website, Edmunds.com and led product development for the company's successful web expansion, including its syndication platform that powered the automotive channels for AOL, The New York Times, iVillage, and About.com.

Before that, Matthew helped develop and grow The Studio System, the entertainment industry's premier film and television database. Matthew started his career at Andersen Consulting and received a Bachelor of Arts from the University of Texas in Austin.

RECENT ARTICLES BY MATTHEW KUMIN

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5 Things Hollywood Can Teach You About Better Content Marketing

Mar 4, 2014 - With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expert... Comments

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Content Marketing, Netflix, and the Scent of Content

Feb 4, 2014 - Amplifying the "scent" of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current... Comments

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7 Winning Content Marketing Resolutions for 2014

Jan 7, 2014 - The most influential voices in the industry agree: 2013 was a big year for content marketing. See what they have to offer by way of resolutions for... Comments

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Will Content Marketing's Future Look More Like LinkedIn Pulse?

Dec 10, 2013 - Purposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a... Comments

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Optimize Content Marketing for Conversions and Brand Credibility

Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work... Comments

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How to Create a Real-Time Brand Newsroom

Aug 20, 2013 - Turn your brand newsroom into a scalable, real-time content network. Comments

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Content Mixology 101: A Practical Guide to Real-Time Publishing

Jul 23, 2013 - A modern publishing strategy should include four content approaches - original, curated, licensed, and automated. Comments

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Content and the Always-On Mobile Millennials

Jun 25, 2013 - The unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extremely... Comments

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Unleashing the Power of Your Content Intelligence Network

May 28, 2013 - Your greatest asset is the sum total of how empowered your people are to succeed in their jobs, accomplish your organization's goals, and solve your... Comments

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Maximize Returns and Minimize Risk: A Portfolio Approach to Content

Apr 30, 2013 - How might a publisher or content marketer go about embracing these shifts, and take a modern portfolio management approach to content? Comments

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Relevance Is Your True North

Apr 2, 2013 - How to use it to cut through content clutter. Comments

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