Marketing News & Expert Advice
|
|
|
Matthew Kumin
CEO
PublishThis
Matthew has worked in the software and Internet industry for over 18 years and has extensive experience building data, content, and publishing-oriented digital businesses.
Prior to founding PublishThis, Matthew served on the executive management team at Edmunds.com, where as EVP, Media he was responsible for helping grow the Internet's leading automotive site from 2001-2008. While at Edmunds, Matthew oversaw the company’s flagship website, Edmunds.com and led product development for the company's successful web expansion, including its syndication platform that powered the automotive channels for AOL, The New York Times, iVillage, and About.com.
Before that, Matthew helped develop and grow The Studio System, the entertainment industry's premier film and television database. Matthew started his career at Andersen Consulting and received a Bachelor of Arts from the University of Texas in Austin.
RECENT ARTICLES BY MATTHEW KUMIN
Optimize Content Marketing for Conversions and Brand Credibility
Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work... Comments
How to Create a Real-Time Brand Newsroom
Aug 20, 2013 - Turn your brand newsroom into a scalable, real-time content network. Comments
Content Mixology 101: A Practical Guide to Real-Time Publishing
Jul 23, 2013 - A modern publishing strategy should include four content approaches - original, curated, licensed, and automated. Comments
Content and the Always-On Mobile Millennials
Jun 25, 2013 - The unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extremely... Comments
Unleashing the Power of Your Content Intelligence Network
May 28, 2013 - Your greatest asset is the sum total of how empowered your people are to succeed in their jobs, accomplish your organization's goals, and solve your... Comments
Maximize Returns and Minimize Risk: A Portfolio Approach to Content
Apr 30, 2013 - How might a publisher or content marketer go about embracing these shifts, and take a modern portfolio management approach to content? Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
