Robert Miller

Robert Miller

Senior Analyst

Search Discovery

Robert Miller is a Senior Analyst at Search Discovery. He is actively involved in industry organizations, such as the Analysis Exchange and the Digital Analytics Association.

With the Analysis Exchange, he helps non-profits capitalize on their website data, and educates aspiring digital analysts about the foundation of digital analytics, from the implementation of a digital analytics tool to performing analysis and making data-driven recommendations for organizations.


close up image of handwriting

Crafting Your Analytics Story: 2 Guidelines to Keep in Mind

Sep 15, 2014 - Writing an effective and informative article about analytics can be tricky. Here are two things to keep in mind when crafting your next piece. Comments


Enhanced E-Commerce, Enhanced Actions

Aug 18, 2014 - A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing efforts... Comments


Media Optimizations Made Easy

Jul 21, 2014 - A look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Comments

Google Analytics

4 Resources for Getting More Out of Google Analytics

Jun 23, 2014 - Google Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Comments


Going Beyond the Implementation: 3 Steps for Optimizing Your Digital Analytics Installation

May 26, 2014 - Report creation, education, and iteration can help you optimize and better your organization. Comments

Google Analytics

3 Tips for a Smooth Universal Analytics Transition

Apr 28, 2014 - The transition to Universal Analytics can be a tricky one, so here are a few tips to minimize headaches during the migration. Comments


How Waze Can Help Drive More Actionable Reporting

Mar 31, 2014 - A look at how many of the traffic and navigation app's features can translate to digital analytics reporting, and how they can help in the marketing... Comments


Grow Client Relationships by Focusing on Efficiency and Opportunity

Mar 3, 2014 - If we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensurate... Comments

Google Analytics

The Devil Is in the Detail

Feb 6, 2014 - To ensure your Universal Analytics setup doesn't get lost in translation, there's a new tool that can be used to double-check your syntax. Comments


Your Digital Analytics Challenge for 2014

Jan 6, 2014 - This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Comments


3 Google Universal Analytics Upgrade FAQs

Dec 9, 2013 - To help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analytics... Comments


3 Reasons Data Pollution Is On the Rise and What You Can Do About It

Nov 11, 2013 - Data pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marketers... Comments


Are You Sabotaging Business Data with Inaction?

Oct 14, 2013 - Robert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Comments


Google Just Upped the Digital Analytics Ante, Yet Again

Sep 16, 2013 - A glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Comments


Ashton Kutcher and Digital Analytics

Aug 19, 2013 - What an actor/investor can teach us about our work and lives. Comments


Creating Action From Analysis

Jul 22, 2013 - A simple three-step framework for every analysis project. Comments


Benchmarking Yourself to Fail

Jun 24, 2013 - Three reasons why benchmarks are hindering your success. Comments


Back to Basics: How We Should Really Look at Data

May 27, 2013 - Visualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Comments


5 Google Analytics Time- and Sanity-Savers

Apr 29, 2013 - How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover... Comments


Making Big Data Smart

Apr 1, 2013 - For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your... Comments

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