Marketing News & Expert Advice
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Robert Miller
Senior Analyst
Search Discovery
Robert Miller is a Senior Analyst at Search Discovery. He is actively involved in industry organizations, such as the Analysis Exchange and the Digital Analytics Association.
With the Analysis Exchange, he helps non-profits capitalize on their website data, and educates aspiring digital analysts about the foundation of digital analytics, from the implementation of a digital analytics tool to performing analysis and making data-driven recommendations for organizations.
RECENT ARTICLES BY ROBERT MILLER
Google Just Upped the Digital Analytics Ante, Yet Again
Sep 16, 2013 - A glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Comments
Ashton Kutcher and Digital Analytics
Aug 19, 2013 - What an actor/investor can teach us about our work and lives. Comments
Creating Action From Analysis
Jul 22, 2013 - A simple three-step framework for every analysis project. Comments
Benchmarking Yourself to Fail
Jun 24, 2013 - Three reasons why benchmarks are hindering your success. Comments
Back to Basics: How We Should Really Look at Data
May 27, 2013 - Visualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Comments
5 Google Analytics Time- and Sanity-Savers
Apr 29, 2013 - How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover... Comments
Making Big Data Smart
Apr 1, 2013 - For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your... Comments
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