Robert Miller

Robert Miller

Senior Analyst

Search Discovery

Robert Miller is a Senior Analyst at Search Discovery. He is actively involved in industry organizations, such as the Analysis Exchange and the Digital Analytics Association.

With the Analysis Exchange, he helps non-profits capitalize on their website data, and educates aspiring digital analysts about the foundation of digital analytics, from the implementation of a digital analytics tool to performing analysis and making data-driven recommendations for organizations.

RECENT ARTICLES BY ROBERT MILLER

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How Waze Can Help Drive More Actionable Reporting

Mar 31, 2014 - A look at how many of the traffic and navigation app's features can translate to digital analytics reporting, and how they can help in the marketing... Comments

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Grow Client Relationships by Focusing on Efficiency and Opportunity

Mar 3, 2014 - If we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensurate... Comments

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The Devil Is in the Detail

Feb 6, 2014 - To ensure your Universal Analytics setup doesn't get lost in translation, there's a new tool that can be used to double-check your syntax. Comments

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Your Digital Analytics Challenge for 2014

Jan 6, 2014 - This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Comments

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3 Google Universal Analytics Upgrade FAQs

Dec 9, 2013 - To help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analytics... Comments

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3 Reasons Data Pollution Is On the Rise and What You Can Do About It

Nov 11, 2013 - Data pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marketers... Comments

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Are You Sabotaging Business Data with Inaction?

Oct 14, 2013 - Robert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Comments

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Google Just Upped the Digital Analytics Ante, Yet Again

Sep 16, 2013 - A glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Comments

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Ashton Kutcher and Digital Analytics

Aug 19, 2013 - What an actor/investor can teach us about our work and lives. Comments

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Creating Action From Analysis

Jul 22, 2013 - A simple three-step framework for every analysis project. Comments

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Benchmarking Yourself to Fail

Jun 24, 2013 - Three reasons why benchmarks are hindering your success. Comments

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Back to Basics: How We Should Really Look at Data

May 27, 2013 - Visualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Comments

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5 Google Analytics Time- and Sanity-Savers

Apr 29, 2013 - How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover... Comments

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Making Big Data Smart

Apr 1, 2013 - For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your... Comments

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