Marketing News & Expert Advice
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Benjamin Spiegel is the Director of Search Operations at Catalyst Online/GroupM, a WPP Company. Catalyst is a leading search engine marketing agency with offices in Boston, New York, Seattle, Toronto, and Chicago. Benjamin defines the organic search process, creates the agency's SEO offerings, develops campaign strategies, and oversees talented teams of SEO managers and directors. Upon first joining Catalyst, Benjamin held the position of Organic Search Director where he worked with clients in a range of industries including luxury, mobile, automotive, and CPG.
RECENT ARTICLES BY BENJAMIN SPIEGEL
Gaining Better Insights Through Segmentation
Sep 24, 2013 - Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Comments
How to Build an Effective YouTube Plan in 6 Steps
Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel... Comments
The Shift From Commercials to Content
Jul 15, 2013 - How the new (longer) online video helps advertisers sell. Comments
YouTube Paid Advertising - a Beginner's Guide
Jun 20, 2013 - There's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second... Comments
How to Create Actionable Insights From YouTube Search Data
May 20, 2013 - It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Comments
Optimizing Videos for YouTube Search
Apr 22, 2013 - Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a... Comments
Optimizing Videos for Search: A Complete Guide
Mar 25, 2013 - Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering... Comments
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