Benjamin Spiegel

Benjamin Spiegel

Senior Partner, Managing Director - Strategy

GroupM

Benjamin is a digital veteran with more than 14 years of experience in advertising. For the past three years, he has led the search practice across the GroupM Network; today, he leads the agency's search and social engagement strategy group. His team is responsible for the integration of GroupM Network's top-tier search and social engagements.

Benjamin has been a much sought-after speaker at the top digital conferences, and has been instrumental in developing inter-practice consumer profiles and proprietary advertising technology solutions. Prior to his career at GroupM, Benjamin founded a digital agency with a focus on performance marketing. He also worked in post-production early on in his career. He studied business in Germany before moving to the U.S.

Profile

RECENT ARTICLES BY BENJAMIN SPIEGEL

Big data

Big Data 2.0 – YouTube Meets Text Analytics – Part 1

Nov 11, 2014 - An actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. Comments

big-data-screen

The Future of Big Data – Big Data 2.0

Oct 23, 2014 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions... Comments

agency-innovation

Innovation — Lies, Promises, and PowerPoints

Sep 8, 2014 - Agencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Comments

data-vs-insights-image

Data vs. Insights – They’re Not the Same, Not Even Close

Aug 12, 2014 - In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their business... Comments

social media

Stop Doing Social Just to Be Social

Jul 15, 2014 - In order for brands to succeed with their social marketing, they need to consider who to talk to, where to talk to them, what to say, and when to say... Comments

wearable-technology

Spritzing, Wearables, and the Future of Content Consumption

Jun 16, 2014 - There are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road... Comments

Business handshake

Data-Driven Influencer Outreach: Creating Strategic 1-to-1 Connections

May 19, 2014 - A detailed look at how to mine and then leverage deep and raw social data about potential influencers. Comments

social-analytics

Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

Apr 21, 2014 - Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a... Comments

google-20glass-directions-gps

7 Days Through Google Glass: The Experience

Mar 24, 2014 - For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could... Comments

womantyping

Writing for Search: Where Meta Tags Meet David Ogilvy

Feb 24, 2014 - Is it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies... Comments

mixed mobiles

Device Fragmentation -- The Death of Web Design?

Jan 27, 2014 - Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months. Comments

how-to-shave-your-face

No.5 Most Read Article of 2013: YouTube Paid Advertising - a Beginner's Guide

Dec 30, 2013 - There's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second... Comments

youtube-search-3

No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search

Dec 26, 2013 - Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a... Comments

benspiegeldecshopkick

The Next Wave in Shopper Marketing: Micro-Location in the Retail Space

Dec 3, 2013 - iBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses... Comments

netflix

Digital Hospitality, AKA Predictive Personalization

Nov 11, 2013 - Most consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong customer... Comments

creep

Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising

Oct 11, 2013 - Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns... Comments

scientific-market-segmentation

Gaining Better Insights Through Segmentation

Sep 24, 2013 - Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Comments

youtube2

How to Build an Effective YouTube Plan in 6 Steps

Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel... Comments

content

The Shift From Commercials to Content

Jul 15, 2013 - How the new (longer) online video helps advertisers sell. Comments

youtube-logo

How to Create Actionable Insights From YouTube Search Data

May 20, 2013 - It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Comments

online-video

Optimizing Videos for Search: A Complete Guide

Mar 25, 2013 - Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering... Comments

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