Benjamin Spiegel

Benjamin Spiegel

Senior Partner, Managing Director - Strategy

GroupM

Benjamin is a digital veteran with more than 14 years of experience in advertising. For the past three years, he has led the search practice across the GroupM Network; today, he leads the agency's search and social engagement strategy group. His team is responsible for the integration of GroupM Network's top-tier search and social engagements.

Benjamin has been a much sought-after speaker at the top digital conferences, and has been instrumental in developing inter-practice consumer profiles and proprietary advertising technology solutions. Prior to his career at GroupM, Benjamin founded a digital agency with a focus on performance marketing. He also worked in post-production early on in his career. He studied business in Germany before moving to the U.S.

Profile

RECENT ARTICLES BY BENJAMIN SPIEGEL

social-analytics

Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

Apr 21, 2014 - Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a... Comments

google-20glass-directions-gps

7 Days Through Google Glass: The Experience

Mar 24, 2014 - For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could... Comments

womantyping

Writing for Search: Where Meta Tags Meet David Ogilvy

Feb 24, 2014 - Is it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies... Comments

mixed mobiles

Device Fragmentation -- The Death of Web Design?

Jan 27, 2014 - Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months. Comments

how-to-shave-your-face

No.5 Most Read Article of 2013: YouTube Paid Advertising - a Beginner's Guide

Dec 30, 2013 - There's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second... Comments

youtube-search-3

No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search

Dec 26, 2013 - Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a... Comments

benspiegeldecshopkick

The Next Wave in Shopper Marketing: Micro-Location in the Retail Space

Dec 3, 2013 - iBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses... Comments

netflix

Digital Hospitality, AKA Predictive Personalization

Nov 11, 2013 - Most consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong customer... Comments

creep

Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising

Oct 11, 2013 - Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns... Comments

scientific-market-segmentation

Gaining Better Insights Through Segmentation

Sep 24, 2013 - Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Comments

youtube2

How to Build an Effective YouTube Plan in 6 Steps

Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel... Comments

content

The Shift From Commercials to Content

Jul 15, 2013 - How the new (longer) online video helps advertisers sell. Comments

youtube-logo

How to Create Actionable Insights From YouTube Search Data

May 20, 2013 - It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Comments

online-video

Optimizing Videos for Search: A Complete Guide

Mar 25, 2013 - Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering... Comments

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