Benjamin Spiegel

Benjamin Spiegel

Chief Executive Officer

MMI Agency

Benjamin Spiegel is the Chief Executive Officer at MMI Agency, a Houston-based brand activation agency that has been serving Fortune 500 clients since 1986. A digital advertising veteran with extensive experience in advertising, media, data, and technology, Benjamin has developed highly successful marketing campaigns for numerous global brands. Prior to joining MMI Agency, he was the VP of Innovation at Catalyst/GroupM, a WPP agency, where he managed the P&G business.

Profile

RECENT ARTICLES BY BENJAMIN SPIEGEL

customers

The Importance of Conversations With Consumers

Aug 19, 2015 - Direct communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of... Comments

confused-worker

Big Data: Inspect What You Expect

Jul 15, 2015 - Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simply... Comments

experience

Why Brands Need to Invest in Experiential Marketing

Jun 15, 2015 - With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Comments

Apple Watch will be available from 29 April

Will the Apple Watch Kill the Notification Game?

Apr 20, 2015 - Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technology... Comments

content-personalization

The Future of Content: Predictive Personalization

Mar 23, 2015 - The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted... Comments

data-visualization

Nodes and Edges: Visualizing Network Data 101

Mar 6, 2015 - Visualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Comments

cpg-influencer-younger-generation

The Evolution of the CPG Influencer Model: It’s Not the Parents

Jan 26, 2015 - In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and... Comments

shutterstock-157139333

The Future of Agency SEO

Dec 1, 2014 - As SEO continues to mature, new types of engagements and agencies will begin to evolve. Here is a look at four ways the future of SEO could develop. Comments

Big data

Big Data 2.0 – YouTube Meets Text Analytics – Part 1

Nov 11, 2014 - An actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. Comments

big-data-screen

The Future of Big Data – Big Data 2.0

Oct 23, 2014 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions... Comments

agency-innovation

Innovation — Lies, Promises, and PowerPoints

Sep 8, 2014 - Agencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Comments

data-vs-insights-image

Data vs. Insights – They’re Not the Same, Not Even Close

Aug 12, 2014 - In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their business... Comments

social media

Stop Doing Social Just to Be Social

Jul 15, 2014 - In order for brands to succeed with their social marketing, they need to consider who to talk to, where to talk to them, what to say, and when to say... Comments

wearable-technology

Spritzing, Wearables, and the Future of Content Consumption

Jun 16, 2014 - There are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road... Comments

Business handshake

Data-Driven Influencer Outreach: Creating Strategic 1-to-1 Connections

May 19, 2014 - A detailed look at how to mine and then leverage deep and raw social data about potential influencers. Comments

social-analytics

Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

Apr 21, 2014 - Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a... Comments

google-20glass-directions-gps

7 Days Through Google Glass: The Experience

Mar 24, 2014 - For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could... Comments

womantyping

Writing for Search: Where Meta Tags Meet David Ogilvy

Feb 24, 2014 - Is it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies... Comments

mixed mobiles

Device Fragmentation -- The Death of Web Design?

Jan 27, 2014 - Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months. Comments

how-to-shave-your-face

No.5 Most Read Article of 2013: YouTube Paid Advertising - a Beginner's Guide

Dec 30, 2013 - There's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second... Comments

youtube-search-3

No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search

Dec 26, 2013 - Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a... Comments

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