Social Media Coordinator & Co-Founder, World Winder LLC
Melissa Ruttanai is a social media coordinator and co-founder of World Winder LLC, a social networking consultancy based in the Lower Hudson Valley, New York. Once a middle school teacher, she now twines together her passion for education and social media by creating introductory seminars, building WordPress sites, and helping local businesses optimize their social media presence. Without a doubt, her first love was travel blogging.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT