Marketer, Customer Success
Jennifer leads Customer Success at HasOffers, the industry's leading solution for tracking performance advertising. Her primary focus is to deliver customer success by ensuring marketers are always moving in the right direction to achieve their performance marketing goals. She combines strategic and tactical approaches to analyze and consistently optimize all stages of the marketing funnel. Prior to HasOffers, she was responsible for crafting and executing lead generation and marketing communication programs to attract inbound demand in the context of Optify's global marketing strategy.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT