Marketer, Customer Success
Jennifer leads Customer Success at HasOffers, the industry's leading solution for tracking performance advertising. Her primary focus is to deliver customer success by ensuring marketers are always moving in the right direction to achieve their performance marketing goals. She combines strategic and tactical approaches to analyze and consistently optimize all stages of the marketing funnel. Prior to HasOffers, she was responsible for crafting and executing lead generation and marketing communication programs to attract inbound demand in the context of Optify's global marketing strategy.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT