Frank Sinton

Frank Sinton

CEO

Beachfront Media

Frank Sinton is the CEO of Beachfront Media, a video solutions platform for publishers, advertisers, and enterprises. Previously, he worked for Sony Pictures Entertainment as Executive Director of Architecture. Beachfront Media is the everywhere video company that provides solutions for video discovery, video syndication, and video app development for managing and monetizing video applications across screens and devices. For More information, please visit www.beachfrontmedia.com.

RECENT ARTICLES BY FRANK SINTON

online-video-1

Can Social Help Solve Video Advertising Ad Fraud?

Jul 29, 2014 - By measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a better... Comments

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Apple TV: Curation, Choice, and Closed Ecosystems

Jul 1, 2014 - Apple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for... Comments

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Twitch: It’s More Than a Game

Jun 3, 2014 - It's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of... Comments

video-monetization

2 Options for Developing a Video Monetization Strategy — Dig Deep or Go Long

May 6, 2014 - Content providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one... Comments

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Multi-Channel Network Mania: The Questions That Come Next

Apr 8, 2014 - After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean began... Comments

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Programmatic TV Buying

Mar 11, 2014 - In the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content delivery... Comments

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Monetizing OTT: Ads, a la Carte, and Subscriptions

Feb 11, 2014 - As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription... Comments

video-nielsen

It's Time for Video Content Providers to Start Living in a Mobile World

Jan 14, 2014 - Video strategy is simple... find new fans where they live and bring them to where you live. If you own all the rights to your content, why not take... Comments

Youtube

A Comment on YouTube Comments: It’s About Social, Not Spam

Nov 20, 2013 - YouTube has turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. It's not about comments... Comments

Uninstalling apps in iOS 7 remains unchanged

Native Ads vs In-App Purchases: Context is King

Oct 25, 2013 - In-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertising... Comments

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The Annoying Consequences of an Awesome System

Oct 4, 2013 - Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Comments

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Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers

Aug 30, 2013 - Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to... Comments

content

Content, Context, and Curation: Why Focus Matters

Jul 30, 2013 - Creating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the best... Comments

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YouTube Market Forces

Jul 2, 2013 - YouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform. Comments

mobile-video

Get More Bang for Your Buck With Native Video Apps

Jun 4, 2013 - Creating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question... Comments

real-time

Real-Time Bidding: Ploy or Panacea?

May 7, 2013 - Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space... Comments

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Cross-Platform Content Requires Cross-Platform Understanding

Apr 9, 2013 - The three underlying problems that need addressing before cross-device integration becomes a mainstream trend. Comments

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