Frank Sinton

Frank Sinton

CEO

Beachfront Media

Frank Sinton is the CEO of Beachfront Media, a video solutions platform for publishers, advertisers, and enterprises. Previously, he worked for Sony Pictures Entertainment as Executive Director of Architecture. Beachfront Media is the everywhere video company that provides solutions for video discovery, video syndication, and video app development for managing and monetizing video applications across screens and devices. For More information, please visit www.beachfrontmedia.com.

RECENT ARTICLES BY FRANK SINTON

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Is The Focus on Viewability Making Us Blind?

Aug 26, 2015 - Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is viewability... Comments

social-media-and-video

Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

Aug 6, 2015 - Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining... Comments

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The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

Jun 16, 2015 - Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video... Comments

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How YouTube’s Subscription Plans Change the Game

May 5, 2015 - YouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Comments

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Why Ad-Techs Needs to Put Their Content Marketing Hats On

Apr 9, 2015 - Content marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Comments

Mobile Targeting

Why Mobile Ad Targeting Can Potentially Be More Accurate Than Desktop

Mar 12, 2015 - Marketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capitalize... Comments

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What Is Windowing?

Feb 10, 2015 - Marketers need to consider a "windowing" tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-free... Comments

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CES Brings Focus on Data for Advertisers

Jan 13, 2015 - As the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new... Comments

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The Changing Definition of TV

Dec 16, 2014 - This year has seen big changes in the world of TV, including the rise of mobile and the "appification" of the television space. What's next for 2015? Comments

online-video-advertising

Facebook vs. YouTube – Who Will Win the Video Advertising War?

Nov 18, 2014 - New data suggests that Facebook is earning many more video views than YouTube. Is this due solely to autoplay, and how should marketers react? Comments

YouTube is the world's largest video-sharing website

Diversifying Beyond YouTube Is Not Enough to Boost Online Video Revenue

Oct 21, 2014 - There are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Comments

Apple Watch will come in three different designs

Apple’s New Product Line Proves It’s a Mobile World

Sep 23, 2014 - Apple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technology... Comments

online-video-1

What Does Net Neutrality Mean for Video Advertising?

Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect... Comments

online-video-1

Can Social Help Solve Video Advertising Ad Fraud?

Jul 29, 2014 - By measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a better... Comments

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Apple TV: Curation, Choice, and Closed Ecosystems

Jul 1, 2014 - Apple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for... Comments

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Twitch: It’s More Than a Game

Jun 3, 2014 - It's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of... Comments

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2 Options for Developing a Video Monetization Strategy — Dig Deep or Go Long

May 6, 2014 - Content providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one... Comments

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Multi-Channel Network Mania: The Questions That Come Next

Apr 8, 2014 - After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean began... Comments

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Programmatic TV Buying

Mar 11, 2014 - In the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content delivery... Comments

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Monetizing OTT: Ads, a la Carte, and Subscriptions

Feb 11, 2014 - As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription... Comments

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It's Time for Video Content Providers to Start Living in a Mobile World

Jan 14, 2014 - Video strategy is simple... find new fans where they live and bring them to where you live. If you own all the rights to your content, why not take... Comments

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