Frank Sinton

Frank Sinton


Beachfront Media

Frank Sinton is the CEO of Beachfront Media, a video solutions platform for publishers, advertisers, and enterprises. Previously, he worked for Sony Pictures Entertainment as Executive Director of Architecture. Beachfront Media is the everywhere video company that provides solutions for video discovery, video syndication, and video app development for managing and monetizing video applications across screens and devices. For More information, please visit



TV everywhere: the new marketer opportunity

Nov 20, 2015 - As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare... Comments


Snapchat vs. Facebook vs. YouTube: When Is a View a View?

Sep 29, 2015 - Because Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats... Comments


Is The Focus on Viewability Making Us Blind?

Aug 26, 2015 - Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is viewability... Comments


Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

Aug 6, 2015 - Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining... Comments

Spotify app logo

The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

Jun 16, 2015 - Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video... Comments

YouTube logo

How YouTube’s Subscription Plans Change the Game

May 5, 2015 - YouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Comments


Why Ad-Techs Needs to Put Their Content Marketing Hats On

Apr 9, 2015 - Content marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Comments

Mobile Targeting

Why Mobile Ad Targeting Can Potentially Be More Accurate Than Desktop

Mar 12, 2015 - Marketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capitalize... Comments


What Is Windowing?

Feb 10, 2015 - Marketers need to consider a "windowing" tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-free... Comments


CES Brings Focus on Data for Advertisers

Jan 13, 2015 - As the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new... Comments


The Changing Definition of TV

Dec 16, 2014 - This year has seen big changes in the world of TV, including the rise of mobile and the "appification" of the television space. What's next for 2015? Comments


Facebook vs. YouTube – Who Will Win the Video Advertising War?

Nov 18, 2014 - New data suggests that Facebook is earning many more video views than YouTube. Is this due solely to autoplay, and how should marketers react? Comments

YouTube is the world's largest video-sharing website

Diversifying Beyond YouTube Is Not Enough to Boost Online Video Revenue

Oct 21, 2014 - There are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Comments

Apple Watch will come in three different designs

Apple’s New Product Line Proves It’s a Mobile World

Sep 23, 2014 - Apple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technology... Comments


What Does Net Neutrality Mean for Video Advertising?

Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect... Comments


Can Social Help Solve Video Advertising Ad Fraud?

Jul 29, 2014 - By measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a better... Comments

Apple logo

Apple TV: Curation, Choice, and Closed Ecosystems

Jul 1, 2014 - Apple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for... Comments


Twitch: It’s More Than a Game

Jun 3, 2014 - It's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of... Comments


2 Options for Developing a Video Monetization Strategy — Dig Deep or Go Long

May 6, 2014 - Content providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one... Comments


Multi-Channel Network Mania: The Questions That Come Next

Apr 8, 2014 - After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean began... Comments


Programmatic TV Buying

Mar 11, 2014 - In the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content delivery... Comments

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