Marketing News & Expert Advice

Frank Sinton

CEO

Frank Sinton is the CEO of Beachfront Media, a video solutions platform for publishers, advertisers, and enterprises. Previously, he worked for Sony Pictures Entertainment as Executive Director of Architecture. Beachfront Media is the everywhere video company that provides solutions for video discovery, video syndication, and video app development for managing and monetizing video applications across screens and devices. For More information, please visit www.beachfrontmedia.com.

RECENT ARTICLES BY FRANK SINTON

The Annoying Consequences of an Awesome System

Oct 4, 2013 - Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Comments

Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers

Aug 30, 2013 - Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to... Comments

Content, Context, and Curation: Why Focus Matters

Jul 30, 2013 - Creating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the best... Comments

YouTube Market Forces

Jul 2, 2013 - YouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform. Comments

Get More Bang for Your Buck With Native Video Apps

Jun 4, 2013 - Creating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question... Comments

Real-Time Bidding: Ploy or Panacea?

May 7, 2013 - Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space... Comments