Barry Cronin

Barry Cronin

Digital Publishing Leader

Barry is an accomplished print and digital publishing leader with experience in transitioning traditional publishing companies into digitally savvy and profitable organizations. He has built up a broad knowledge of international publishing/digital content business models in Europe, the U.S., and Asia.

Barry has a strong commercial record developing new revenue streams and considerable expertise with multiple platform content and revenue strategies spanning print, desktop, mobile, tablet, and social media.

RECENT ARTICLES BY BARRY CRONIN

digital-advertising

How Far Has Digital Advertising Come?

Apr 22, 2013 - Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Comments

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UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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