Barry Cronin

Barry Cronin

Digital Publishing Leader

Barry is an accomplished print and digital publishing leader with experience in transitioning traditional publishing companies into digitally savvy and profitable organizations. He has built up a broad knowledge of international publishing/digital content business models in Europe, the U.S., and Asia.

Barry has a strong commercial record developing new revenue streams and considerable expertise with multiple platform content and revenue strategies spanning print, desktop, mobile, tablet, and social media.

RECENT ARTICLES BY BARRY CRONIN

digital-advertising

How Far Has Digital Advertising Come?

Apr 22, 2013 - Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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