Rob Cataford

Rob Cataford

Vice President of Customer Intelligence

BusinessOnline

Rob Cataford is Vice President of Customer Intelligence at BusinessOnline in San Diego, CA. Customer Intelligence uses customer and prospect data from many systems - web data, CRM data, lead nurturing data, sales data, etc. -and provides the in-depth analysis required for the optimization of marketing initiatives and customer experience. Rob has over 20 years' experience in data analytics. He has worked for several web analytics vendors and has assembled an in-depth knowledge of the data and analysis techniques required in the industry. His background includes undergraduate and Master's degrees in engineering.

RECENT ARTICLES BY ROB CATAFORD

moneyball2

Marketing 'Moneyball'

Apr 25, 2013 - What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...