Rob Cataford

Rob Cataford

Vice President of Customer Intelligence

BusinessOnline

Rob Cataford is Vice President of Customer Intelligence at BusinessOnline in San Diego, CA. Customer Intelligence uses customer and prospect data from many systems - web data, CRM data, lead nurturing data, sales data, etc. -and provides the in-depth analysis required for the optimization of marketing initiatives and customer experience. Rob has over 20 years' experience in data analytics. He has worked for several web analytics vendors and has assembled an in-depth knowledge of the data and analysis techniques required in the industry. His background includes undergraduate and Master's degrees in engineering.

RECENT ARTICLES BY ROB CATAFORD

moneyball2

Marketing 'Moneyball'

Apr 25, 2013 - What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Comments

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