Vice President of Customer Intelligence
Rob Cataford is Vice President of Customer Intelligence at BusinessOnline in San Diego, CA. Customer Intelligence uses customer and prospect data from many systems - web data, CRM data, lead nurturing data, sales data, etc. -and provides the in-depth analysis required for the optimization of marketing initiatives and customer experience. Rob has over 20 years' experience in data analytics. He has worked for several web analytics vendors and has assembled an in-depth knowledge of the data and analysis techniques required in the industry. His background includes undergraduate and Master's degrees in engineering.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.