Chief Marketing Strategist, Cincinnati
Marc leads strategy for POSSIBLE, a global agency that creates meaningful and measurable interactive marketing. The network is comprised of 1,500 employees across 26 offices.
Marc works right here in Cincinnati, the largest office within the global network where he oversees a team of strategists that set brand direction and drive digital innovation through consumer insights, thought leadership, and performance marketing (search, analytics, and measurement). In the last few years, Marc led strategic planning for some of the agency's largest and most innovative clients including Procter & Gamble, ConAgra, Smuckers, and Red Bull. Marc has been praised for his strategic leadership on P&G's Prilosec OTC Official Sponsor of You Campaign that championed real people, by awarding micro-sponsorships to connect the brand to all kinds of fans. The campaign was so successful that it was selected to Ad Age's Book of Tens for cause marketing in 2010.
Before joining POSSIBLE, Marc lived an entrepreneurial life in technology, in launch of the flip camcorder; and in fast-moving consumer-packaged goods where he drove sales and marketing for Cape Cod, Nathan's, and Mrs. Fields while working with retailers including Walmart, Walgreens, Target, and COSTCO.
Marc brings his strategic discipline, creative inspiration, and entrepreneurial spirit to every endeavor as he seeks to "find the new" for POSSIBLE and its clients.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT