Chief Marketing Strategist, Cincinnati
Marc leads strategy for POSSIBLE, a global agency that creates meaningful and measurable interactive marketing. The network is comprised of 1,500 employees across 26 offices.
Marc works right here in Cincinnati, the largest office within the global network where he oversees a team of strategists that set brand direction and drive digital innovation through consumer insights, thought leadership, and performance marketing (search, analytics, and measurement). In the last few years, Marc led strategic planning for some of the agency's largest and most innovative clients including Procter & Gamble, ConAgra, Smuckers, and Red Bull. Marc has been praised for his strategic leadership on P&G's Prilosec OTC Official Sponsor of You Campaign that championed real people, by awarding micro-sponsorships to connect the brand to all kinds of fans. The campaign was so successful that it was selected to Ad Age's Book of Tens for cause marketing in 2010.
Before joining POSSIBLE, Marc lived an entrepreneurial life in technology, in launch of the flip camcorder; and in fast-moving consumer-packaged goods where he drove sales and marketing for Cape Cod, Nathan's, and Mrs. Fields while working with retailers including Walmart, Walgreens, Target, and COSTCO.
Marc brings his strategic discipline, creative inspiration, and entrepreneurial spirit to every endeavor as he seeks to "find the new" for POSSIBLE and its clients.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014