David Toner

David Toner

VP of Marketing

Photobucket

Photobucket VP of Marketing, David Toner, has sat at every seat of the marketing table. After spending eight years in Agency Account Service including tenures at BBDO and GSD&M, Toner then led Consumer Online Marketing at Dell in the early 2000s. Since then, he has played key roles at Global Top 10 publishers Yahoo and CBS Interactive while leading integrated marketing partnerships with AT&T, Best Buy, AT&T Wireless, Rogers Communications (Canada), British Telecom, and many more. This diverse experience includes emerging market product launches in broadband, consumer electronics, mobile, and now multimedia storytelling.

RECENT ARTICLES BY DAVID TONER

seinfeldacuraspots

Back to the Future: Are Happy Days Here Again?

Dec 24, 2013 - Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to... Comments

nike-basketball-lebron-james-training-day-youtube

Return of the King: Lebron James Masters the Personal Brand Rebound

Nov 26, 2013 - Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has... Comments

multiscreenbreakingbad

One Screen, Two Screens, We All Scream for Multi-Screens

Oct 11, 2013 - Social and television networks playing nicely together showcase the possibilities of true screen convergence. Comments

miley

Getting' Jiggy With GIFs

Sep 3, 2013 - How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Comments

musicnotes

Bringing Music Back

Aug 6, 2013 - Now is the time to reengage your audience or, like a certain artist, reach an entirely new demographic. Comments

tv-everywhere

Must-See Online Programming?

Jul 12, 2013 - What is the potential and value of "must-view" online content? And what exactly will the content be? Comments

surfingwave

Let's Go Surfing Now…

Jun 13, 2013 - Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Comments

online-video

Video Killed the Pre-Roll Star

May 14, 2013 - Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they... Comments

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