Jonathan Blaugrund

Jonathan Blaugrund

Group Account Director, Los Angeles

POSSIBLE

Jonathan is a veteran of the interactive industry who has worked on both the client and agency side. As Group Account Director Jonathan leads the POSSIBLE Energy practice and oversees the Southern California Edison Account. He also oversees an array of accounts that span the spectrum of interactive services - from complex user experience and technical projects, to performance marketing and media consulting. He has worked on major product design and technology projects for such clients as BMW, Motorola, and Cablevision; for high-impact website redesigns for E!, Logitech, Oprah Winfrey, and Twentieth Century Fox, and digital marketing and media services for Mitsubishi Motors and Southern California Edison.

RECENT ARTICLES BY JONATHAN BLAUGRUND

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Brand Twilight

Apr 24, 2014 - If the power of your brand was declining and you could no longer rely on your reputation or your logo to drive marketing and sales, what would you do? Comments

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Beats Music Service Muscles Into the Competition

Jan 30, 2014 - Beats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Comments

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2014 Digital Marketing Punch List: 7 Things You Should Be Doing But Are Not (Yet)

Jan 2, 2014 - Your digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013. Comments

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Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice

Sep 4, 2013 - We can serve more relevant ads if we take the time to understand what, when, and where consumers are. Comments

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8 Ways to Make Banners More Powerful and Effective

May 23, 2013 - If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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