Marketing News & Expert Advice
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As CEO, Andrew Beckman oversees the strategic direction and business growth of Location3 Media. Andrew founded Location3 Media in 1999 as a media buying agency and has since expanded the portfolio of services to include PPC management, SEO, local search marketing, landing page optimization, social media, web analytics, creative design, content marketing strategy, and more.
Prior to founding Location3 Media, Andrew was an international sales manager for DoubleClick, Inc. where he was charged with opening new sales offices, as well as training teams on U.S. search marketing strategies. Andrew is an active member of DMA's Search Marketing Council, a governor for the DMA ECHO Committee, and is a frequent presenter at industry conferences including SES, SMX, PubCon, IFA, and DMA.
RECENT ARTICLES BY ANDREW BECKMAN
Foundations of Building an SEO-Friendly Website From the Beginning
Sep 16, 2013 - At the end of the day, your website could be one of the sleekest and best looking on its surface, but if it isn't structured properly behind the scenes... Comments
Google's Enhanced Campaigns: What We've Seen So Far
Aug 19, 2013 - The key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns. Comments
Local SEO Strategy for the Multi-Location Marketer
Jul 22, 2013 - It's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging... Comments
How Travel Brands Can Better Compete With OTAs
May 23, 2013 - Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid... Comments
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October 8, 2013
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
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Seven Questions Every Advertiser Should Ask About Ad Performance
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Adapt marketing for multiple devices
Sitecore
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