Marketing News & Expert Advice

Margaret Farmakis

Senior Director, Professional Services

Return Path

As senior director of professional services at email intelligence company Return Path, Margaret Farmakis oversees teams of specialists helping global brands improve the deliverability, response, revenue, and ROI of their email marketing programs. Prior to her six years at Return Path, Margaret spent 10 years producing and managing multi-channel integrated direct marketing programs for Fortune 100 companies, focusing on the financial services and technology sectors.

RECENT ARTICLES BY MARGARET FARMAKIS

Four Approaches to Make Your Subject Lines Work Harder

Sep 25, 2013 - Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Comments

4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond

Aug 21, 2013 - Mastering engagement will determine whether your email program ultimately succeeds or fails. Comments

The Law of Inactivity: 3 Things Not to Do With Non-Responders

Jul 24, 2013 - The more email you send to subscribers who choose not to interact, the greater the likelihood that your messages will be bulked into the spam folder... Comments

Banish Shades of Gray From Your Email Program With Informative, Useful Content

Jun 26, 2013 - Learn how to increase your inbox placement, subscriber engagement, and the long-term health of your email program while preventing your campaigns from... Comments