Margaret Farmakis

Margaret Farmakis

Vice President, Professional Services

Return Path

As vice president of professional services at email intelligence company Return Path, Margaret Farmakis oversees teams of specialists helping global brands improve the deliverability, response, revenue, and ROI of their email marketing programs. Prior to her six years at Return Path, Margaret spent 10 years producing and managing multi-channel integrated direct marketing programs for Fortune 100 companies, focusing on the financial services and technology sectors.

RECENT ARTICLES BY MARGARET FARMAKIS

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Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

Nov 12, 2014 - During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring these... Comments

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Ask These Questions - Now - to Reshape Your Email Strategy in 2015

Oct 15, 2014 - Asking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning. Comments

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Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

Sep 17, 2014 - Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement... Comments

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5 Tips for Winning Triggered Email Product Review Campaigns

Aug 20, 2014 - Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist... Comments

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Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

Jul 24, 2014 - Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their... Comments

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Is Your Email Program Helping or Hindering the Customer Journey?

Jun 25, 2014 - Here are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Comments

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4 Ways to Prepare for the Future of the Inbox

May 28, 2014 - With all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and... Comments

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5 Signs You Don’t Have an Email Strategy

Apr 30, 2014 - Having an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy... Comments

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Testing: The Email Program’s Equivalent of Flossing

Apr 2, 2014 - The world of email is changing all the time and the inbox is an increasingly dynamic place. Like it or not, testing is the only way to take the pulse... Comments

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Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

Mar 5, 2014 - If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year... Comments

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10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

Feb 5, 2014 - When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for inspiring... Comments

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Email Subscribers - Don’t Let Them Leave Angry

Jan 16, 2014 - The primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). Comments

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4 Game-Changing Digital Marketing Predictions for 2014

Dec 10, 2013 - Predictions for the coming year are always fun to come up with, and even if we don't get the timing exactly right, they certainly represent the larger... Comments

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Don’t Let Holiday Hysteria Harm Your Email Program in 2014

Oct 15, 2013 - Don't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreased... Comments

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Four Approaches to Make Your Subject Lines Work Harder

Sep 25, 2013 - Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Comments

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4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond

Aug 21, 2013 - Mastering engagement will determine whether your email program ultimately succeeds or fails. Comments

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The Law of Inactivity: 3 Things Not to Do With Non-Responders

Jul 24, 2013 - The more email you send to subscribers who choose not to interact, the greater the likelihood that your messages will be bulked into the spam folder... Comments

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Banish Shades of Gray From Your Email Program With Informative, Useful Content

Jun 26, 2013 - Learn how to increase your inbox placement, subscriber engagement, and the long-term health of your email program while preventing your campaigns from... Comments

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How 3 Brands Drove Category-Leading Engagement for Mother's Day

May 29, 2013 - What email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns. Comments

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