How to Take Advantage of Gmail's Evolving User Experience

How to Take Advantage of Gmail's Evolving User Experience

9y Margaret Farmakis

How to Take Advantage of Gmail's Evolving User Exp...

Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Read...

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Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

9y Margaret Farmakis

Abandonment = Opportunity: 5 Tips to Boost Remarke...

During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring thes...

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Ask These Questions - Now - to Reshape Your Email Strategy in 2015

Ask These Questions - Now - to Reshape Your Email Strategy in 2015

9y Margaret Farmakis

Ask These Questions - Now - to Reshape Your Email ...

Asking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning. Read More...

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Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

10y Margaret Farmakis

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips t...

Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement ...

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5 Tips for Winning Triggered Email Product Review Campaigns

5 Tips for Winning Triggered Email Product Review Campaigns

10y Margaret Farmakis

5 Tips for Winning Triggered Email Product Review ...

Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist M...

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Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

10y Margaret Farmakis

Summertime and the Blacklisting Is Easy: Tips to S...

Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their em...

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Is Your Email Program Helping or Hindering the Customer Journey?

Is Your Email Program Helping or Hindering the Customer Journey?

10y Margaret Farmakis

Is Your Email Program Helping or Hindering the Cus...

Here are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Read More...

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4 Ways to Prepare for the Future of the Inbox

4 Ways to Prepare for the Future of the Inbox

10y Margaret Farmakis

4 Ways to Prepare for the Future of the Inbox

With all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and st...

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5 Signs You Don’t Have an Email Strategy

5 Signs You Don’t Have an Email Strategy

10y Margaret Farmakis

5 Signs You Don’t Have an Email Strategy

Having an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy ...

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Testing: The Email Program’s Equivalent of Flossing

Testing: The Email Program’s Equivalent of Flossing

10y Margaret Farmakis

Testing: The Email Program’s Equivalent of Flossin...

The world of email is changing all the time and the inbox is an increasingly dynamic place. Like it or not, testing is the only way to take the pulse ...

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Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

10y Margaret Farmakis

Gmail Leads the Charge: Email Marketers Could Be i...

If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past yea...

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10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

10y Margaret Farmakis

10 Tips for Inspiring Email Love and Long-Lasting ...

When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for insp...

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Email Subscribers - Don’t Let Them Leave Angry

Email Subscribers - Don’t Let Them Leave Angry

10y Margaret Farmakis

Email Subscribers - Don’t Let Them Leave Angry

The primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). Read More...

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4 Game-Changing Digital Marketing Predictions for 2014

4 Game-Changing Digital Marketing Predictions for 2014

10y Margaret Farmakis

4 Game-Changing Digital Marketing Predictions for ...

Predictions for the coming year are always fun to come up with, and even if we don't get the timing exactly right, they certainly represent the larger...

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Don’t Let Holiday Hysteria Harm Your Email Program in 2014

Don’t Let Holiday Hysteria Harm Your Email Program in 2014

10y Margaret Farmakis

Don’t Let Holiday Hysteria Harm Your Email Program...

Don't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreas...

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Four Approaches to Make Your Subject Lines Work Harder

Four Approaches to Make Your Subject Lines Work Harder

11y Margaret Farmakis

Four Approaches to Make Your Subject Lines Work Ha...

Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Read More...

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4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond

4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond

11y Margaret Farmakis

4 Easy Questions: Understanding Engagement to Surv...

Mastering engagement will determine whether your email program ultimately succeeds or fails. Read More...

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The Law of Inactivity: 3 Things Not to Do With Non-Responders

The Law of Inactivity: 3 Things Not to Do With Non-Responders

11y Margaret Farmakis

The Law of Inactivity: 3 Things Not to Do With Non...

The more email you send to subscribers who choose not to interact, the greater the likelihood that your messages will be bulked into the spam folder a...

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Banish Shades of Gray From Your Email Program With Informative, Useful Content

Banish Shades of Gray From Your Email Program With Informative, Useful Content

11y Margaret Farmakis

Banish Shades of Gray From Your Email Program With...

Learn how to increase your inbox placement, subscriber engagement, and the long-term health of your email program while preventing your campaigns from...

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How 3 Brands Drove Category-Leading Engagement for Mother's Day

How 3 Brands Drove Category-Leading Engagement for Mother's Day

11y Margaret Farmakis

How 3 Brands Drove Category-Leading Engagement for...

What email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns. Read More...

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