Marketing News & Expert Advice
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Rand Schulman is a pioneer in digital marketing and new media. He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo) and lead products and strategy at Webtrends; was CMO of WebSideStory(Omniture/Adobe) through its IPO; was general manager of Unica's Internet Division (IBM); and is a co-founder and board director, and is an emeritus board director of the DAA. He's been a trustee of the Direct Marketing Educational Foundation and is an executive-in-residence at the University of the Pacific for New Media and Marketing and was managing partner at SchulmanThorogood Group.
He is currently board member and advises numerous mobile and social media companies and is a managing partner with Efectyv Digital. You can contact Rand at rschulman@efectyv.com or follow him on Twitter at @randschulman.
RECENT ARTICLES BY RAND SCHULMAN
Real-Time Confessions From an Analytics Executive
Sep 3, 2013 - Convergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists. Comments
Mobile Metrics: What a Difference a Year Makes!
Jul 25, 2013 - The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. Comments
Big Data: What Augmented Reality and Artificial Intelligence Have in Common
Jun 27, 2013 - Data-driven AR-based apps will share and enhance what you see, and data-driven AI-based apps will help define what you do, when, how, and why you do... Comments
Marketing's New Rules
May 30, 2013 - Remember: to merge your left and right lobes; that creativity without conversion equals zero; to learn the new marketing Four Ps; and to always be clear... Comments
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