Rand Schulman

Rand Schulman

Managing Partner

Efectyv Digital

Rand Schulman is a pioneer in digital marketing and new media. He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo) and lead products and strategy at Webtrends; was CMO of WebSideStory(Omniture/Adobe) through its IPO; was general manager of Unica's Internet Division (IBM); and is a co-founder and board director, and is an emeritus board director of the DAA. He's been a trustee of the Direct Marketing Educational Foundation and is an executive-in-residence at the University of the Pacific for New Media and Marketing and was managing partner at SchulmanThorogood Group.

He is currently board member and advises numerous mobile and social media companies and is a managing partner with Efectyv Digital. You can contact Rand at rschulman@efectyv.com or follow him on Twitter at @randschulman.




The Internet of Things Starts With Agility Everywhere

Jan 20, 2015 - The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Comments


University Education: Convergence Analytics and the Internet of Everything

Nov 24, 2014 - There's a growing imbalance between the skills taught in university classrooms and the skills needed and looked for in real-world jobs. What can we... Comments


Is an Analytics Cloud for Salesforce Enough?

Sep 29, 2014 - As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be... Comments


RelateIQ – Tinder for Sales Reps Looking to Hook Up?

Aug 4, 2014 - Salesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the industry... Comments


Just How Big Is the Big Data Market?

Jul 7, 2014 - Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. Comments


The Marketing Clouds and Convergence

May 12, 2014 - What are marketers to do during climate change, when these marketing clouds form and darken? Comments


Creativity Without Conversion Equals Zero

Apr 14, 2014 - Students must learn to combine creative and analytic skills to succeed in the digital marketing world, and some universities are making it easier for... Comments


60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

Mar 17, 2014 - On a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively... Comments


Your Small Data Just Sucks

Feb 19, 2014 - As marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quality... Comments


The Stateless Internet Convergence of Things

Jan 21, 2014 - As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now... Comments


The New Context Marketing Applications

Nov 25, 2013 - Columnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announcements... Comments


Alice Through The Looking Glass: Augmented Reality in the Real World

Oct 28, 2013 - Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths... Comments


Building a Culture of Measurement

Oct 9, 2013 - The silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the needs... Comments


Real-Time Confessions From an Analytics Executive

Sep 3, 2013 - Convergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists. Comments


Mobile Metrics: What a Difference a Year Makes!

Jul 25, 2013 - The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. Comments


Big Data: What Augmented Reality and Artificial Intelligence Have in Common

Jun 27, 2013 - Data-driven AR-based apps will share and enhance what you see, and data-driven AI-based apps will help define what you do, when, how, and why you do... Comments


Marketing's New Rules

May 30, 2013 - Remember: to merge your left and right lobes; that creativity without conversion equals zero; to learn the new marketing Four Ps; and to always be clear... Comments

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