Mark Ryan

Mark Ryan

Chief Analytics Officer


Mark leads the analyst team to develop ROI goals, data strategies, digital channel reporting, and establish processes for data analysis for EXTRACTABLE clients. Since joining EXTRACTBLE 14 years ago, he has worked on numerous high-profile websites including Yahoo, DirecTV, Visa, FedEx, and HTC. The most trafficked web page that he's ever worked on received 15 million unique visitors in one day, he has run analytics analysis on over 150 sites, and the biggest ROI he's ever seen on a corporate website redesign was > 800 percent. He is an active member of the Digital Analytics Association and has contributed to the DAA Education Committee for over five years.




Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads

Feb 6, 2015 - Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Comments


Identifying Opportunities for Content Optimization With Web Analytics

Jan 19, 2015 - When dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how. Comments


Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform

Dec 18, 2014 - A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer... Comments


Will Links, Navigation, and Search Boxes Disappear From the Web?

Nov 13, 2014 - As devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changing... Comments


Looking at the Future of Data Analysis With Qlik Sense

Oct 17, 2014 - Data analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for... Comments


Evaluating Web Content in the Complex Sales Cycles of the B2B World

Aug 20, 2014 - Although it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and... Comments

SEO in 2014

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

Jul 23, 2014 - When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here... Comments


Utilizing BIME to Integrate and Visualize Web Analytics Data

Jun 25, 2014 - A review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Comments


The Case for Long Scrolling Pages

Jun 5, 2014 - Long scrolling pages are often able to engage visitors with a stimulating visual design, which most likely will lead to higher conversion rates over... Comments


Comparing Google Sitelinks With Google Analytics Data

Apr 30, 2014 - In an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink... Comments


To Gate or Not to Gate: Examining Why Marketers Gate White Papers Behind Lead Forms

Apr 4, 2014 - There are strengths and weaknesses to both models (gated or un-gated) but neither one is necessarily the perfect fit for all organizations. Comments

Browser address bar with mouse cursor

"The Others" Are Coming – Upcoming Trends in Browser Market Share

Mar 5, 2014 - Here are three small trends that have emerged among Web browser reports that might forecast big changes in the Web in 2014 and 2015. Comments


Extending the Reporting Capability of Google Analytics with Klipfolio Dashboards

Feb 5, 2014 - A review of another major player in the software-as-a-service (SaaS) dashboard space, Klipfolio, which proves to be a helpful, accessible tool set. Comments


10 Web Analytics Trends for 2014

Jan 8, 2014 - Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months... Comments


Creating Powerful Web Analytics Dashboards with Leftronic and Google Analytics

Dec 11, 2013 - For Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily connecting... Comments


Referring Links: An Untapped Treasure Trove of Visitor Intent Data

Nov 13, 2013 - Segments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which... Comments


Does the Future of Targeted Marketing Require Progressive Personalization?

Oct 16, 2013 - The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they... Comments

Website Quality

11 Tips for Preparing Enhanced Site Tracking During a Website Redesign

Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments


Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager

Aug 21, 2013 - With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights... Comments


Visitor Scoring With Custom Dimensions in Universal Analytics

Jul 24, 2013 - A marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher... Comments


Understanding Digital Customer Engagement on a Physical Level

Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments

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