Mark Ryan

Mark Ryan

Chief Analytics Officer

EXTRACTABLE

Mark leads the analyst team to develop ROI goals, data strategies, digital channel reporting, and establish processes for data analysis for EXTRACTABLE clients. Since joining EXTRACTBLE 14 years ago, he has worked on numerous high-profile websites including Yahoo, DirecTV, Visa, FedEx, and HTC. The most trafficked web page that he's ever worked on received 15 million unique visitors in one day, he has run analytics analysis on over 150 sites, and the biggest ROI he's ever seen on a corporate website redesign was > 800 percent. He is an active member of the Digital Analytics Association and has contributed to the DAA Education Committee for over five years.

Profile

RECENT ARTICLES BY MARK RYAN

gated-white-paper

To Gate or Not to Gate: Examining Why Marketers Gate White Papers Behind Lead Forms

Apr 4, 2014 - There are strengths and weaknesses to both models (gated or un-gated) but neither one is necessarily the perfect fit for all organizations. Comments

Browser address bar with mouse cursor

"The Others" Are Coming – Upcoming Trends in Browser Market Share

Mar 5, 2014 - Here are three small trends that have emerged among Web browser reports that might forecast big changes in the Web in 2014 and 2015. Comments

annotation

Extending the Reporting Capability of Google Analytics with Klipfolio Dashboards

Feb 5, 2014 - A review of another major player in the software-as-a-service (SaaS) dashboard space, Klipfolio, which proves to be a helpful, accessible tool set. Comments

analytics-framework

10 Web Analytics Trends for 2014

Jan 8, 2014 - Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months... Comments

leftronic-1-screenresolution

Creating Powerful Web Analytics Dashboards with Leftronic and Google Analytics

Dec 11, 2013 - For Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily connecting... Comments

editorial-links

Referring Links: An Untapped Treasure Trove of Visitor Intent Data

Nov 13, 2013 - Segments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which... Comments

easy-targeting

Does the Future of Targeted Marketing Require Progressive Personalization?

Oct 16, 2013 - The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they... Comments

Website Quality

11 Tips for Preparing Enhanced Site Tracking During a Website Redesign

Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments

heatmapnew

Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager

Aug 21, 2013 - With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights... Comments

cmo-test

Visitor Scoring With Custom Dimensions in Universal Analytics

Jul 24, 2013 - A marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher... Comments

customers

Understanding Digital Customer Engagement on a Physical Level

Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...