Marketing News & Expert Advice
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Mark Ryan
Chief Analytics Officer
EXTRACTABLE
Mark leads the analyst team to develop ROI goals, data strategies, digital channel reporting, and establish processes for data analysis for EXTRACTABLE clients. Since joining EXTRACTBLE 14 years ago, he has worked on numerous high-profile websites including Yahoo, DirecTV, Visa, FedEx, and HTC. The most trafficked web page that he's ever worked on received 15 million unique visitors in one day, he has run analytics analysis on over 150 sites, and the biggest ROI he's ever seen on a corporate website redesign was > 800 percent. He is an active member of the Digital Analytics Association and has contributed to the DAA Education Committee for over five years.
RECENT ARTICLES BY MARK RYAN
11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments
Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager
Aug 21, 2013 - With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights... Comments
Visitor Scoring With Custom Dimensions in Universal Analytics
Jul 24, 2013 - A marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher... Comments
Understanding Digital Customer Engagement on a Physical Level
Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments
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November 4-7, 2013
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February 10-13, 2014
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WEBINARS
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October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
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October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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