Katrina Conn

Katrina Conn

Vice President of Marketing Services

StrongView

Katrina leverages more than 15 years of cross-channel email, mobile, social, display, and direct marketing experience to oversee the development and execution of StrongView's suite of cross-channel strategic, creative, and implementation services. An established industry thought leader, Conn works with StrongView's enterprise marketer clients in retail, financial, hospitality, consumer services, and media to help them develop, deploy, and measure cross-channel marketing programs and advanced marketing analytics initiatives.

Conn has been in the business of email and database marketing since 1999. Most recently, she served as a senior strategist at Responsys, where she helped brands design and optimize cross-channel marketing programs. Prior to Responsys, Conn served as Director of Client Services for Datran Media's StormPost division, where she managed client services and strategy teams serving brands such as Microsoft, NBC, and Turner Broadcasting. She has held management roles at digital marketing companies Alterian, Donnelley Marketing/Yesmail, and DoubleClick/MessageMedia.

RECENT ARTICLES BY KATRINA CONN

halloween

Get in the Halloween Spirit With These Marketing Tricks and Treats

Oct 1, 2014 - Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can... Comments

everything-now-world

Your Customer’s Life Is Happening NOW - How Are You Responding?

Sep 2, 2014 - Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of... Comments

contextual-awareness

Where Does Context Live?

Aug 13, 2014 - Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their customers... Comments

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4 Traits of Today's Consumers That Make Present Tense Marketing Necessary

Jun 10, 2014 - What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding... Comments

customer-loyalty

Building and Maintaining Customer Loyalty With Today’s Consumer

Apr 15, 2014 - There are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anticipate... Comments

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Why Your Cross-Channel Marketing Needs to Live in the Present…Tense

Feb 18, 2014 - Customers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your customers... Comments

real-time

Moving Beyond Basic Personalization to Real-Time Marketing

Jan 7, 2014 - Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately... Comments

angry-at-email

Don't You Know Who I Am?! A Cautionary Marketing Tale

Dec 27, 2013 - A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective communication... Comments

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Digital Footprints: Following the Data Trail

Oct 16, 2013 - What can the digital footprints tell you as a marketer and what do they mean to consumers? Comments

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Times Have Changed - and so Should Your Approach to Segmentation

Jul 23, 2013 - When thinking about communicating across email, mobile, and social, how are brands handling segmentation? Comments

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