Katrina Conn

Katrina Conn

Vice President of Marketing Services


Katrina leverages more than 15 years of cross-channel email, mobile, social, display, and direct marketing experience to oversee the development and execution of StrongView's suite of cross-channel strategic, creative, and implementation services. An established industry thought leader, Conn works with StrongView's enterprise marketer clients in retail, financial, hospitality, consumer services, and media to help them develop, deploy, and measure cross-channel marketing programs and advanced marketing analytics initiatives.

Conn has been in the business of email and database marketing since 1999. Most recently, she served as a senior strategist at Responsys, where she helped brands design and optimize cross-channel marketing programs. Prior to Responsys, Conn served as Director of Client Services for Datran Media's StormPost division, where she managed client services and strategy teams serving brands such as Microsoft, NBC, and Turner Broadcasting. She has held management roles at digital marketing companies Alterian, Donnelley Marketing/Yesmail, and DoubleClick/MessageMedia.


Ebenezer Scrooge

Lessons From the Marketing Scrooge of Yesterday, Today, and Tomorrow

Jan 6, 2015 - As marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order... Comments


Is the Internet of Things Bringing Us Closer to the Life of the Jetsons?

Dec 9, 2014 - As the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected devices... Comments


Get in the Halloween Spirit With These Marketing Tricks and Treats

Oct 1, 2014 - Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can... Comments


Your Customer’s Life Is Happening NOW - How Are You Responding?

Sep 2, 2014 - Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of... Comments


Where Does Context Live?

Aug 13, 2014 - Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their customers... Comments


4 Traits of Today's Consumers That Make Present Tense Marketing Necessary

Jun 10, 2014 - What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding... Comments


Building and Maintaining Customer Loyalty With Today’s Consumer

Apr 15, 2014 - There are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anticipate... Comments


Why Your Cross-Channel Marketing Needs to Live in the Present…Tense

Feb 18, 2014 - Customers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your customers... Comments


Moving Beyond Basic Personalization to Real-Time Marketing

Jan 7, 2014 - Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately... Comments


Don't You Know Who I Am?! A Cautionary Marketing Tale

Dec 27, 2013 - A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective communication... Comments


Digital Footprints: Following the Data Trail

Oct 16, 2013 - What can the digital footprints tell you as a marketer and what do they mean to consumers? Comments


Times Have Changed - and so Should Your Approach to Segmentation

Jul 23, 2013 - When thinking about communicating across email, mobile, and social, how are brands handling segmentation? Comments

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Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.