Katrina Conn

Katrina Conn

Vice President of Marketing Services

StrongView

Katrina leverages more than 15 years of cross-channel email, mobile, social, display, and direct marketing experience to oversee the development and execution of StrongView's suite of cross-channel strategic, creative, and implementation services. An established industry thought leader, Conn works with StrongView's enterprise marketer clients in retail, financial, hospitality, consumer services, and media to help them develop, deploy, and measure cross-channel marketing programs and advanced marketing analytics initiatives.

Conn has been in the business of email and database marketing since 1999. Most recently, she served as a senior strategist at Responsys, where she helped brands design and optimize cross-channel marketing programs. Prior to Responsys, Conn served as Director of Client Services for Datran Media's StormPost division, where she managed client services and strategy teams serving brands such as Microsoft, NBC, and Turner Broadcasting. She has held management roles at digital marketing companies Alterian, Donnelley Marketing/Yesmail, and DoubleClick/MessageMedia.

RECENT ARTICLES BY KATRINA CONN

segmentationsigns1

Times Have Changed - and so Should Your Approach to Segmentation

Jul 23, 2013 - When thinking about communicating across email, mobile, and social, how are brands handling segmentation? Comments

angry-at-email

Don't You Know Who I Am?! A Cautionary Marketing Tale

Jun 25, 2013 - A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective communication... Comments

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