Michael Passingham

Michael Passingham

Reporter,

Michael Passingham joined V3 as a reporter in June 2013. Prior to working at V3, Michael spent time at computing magazine PC Pro. Michael covers IT skills, social media, tech startups and also produces V3's video content.

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RECENT ARTICLES BY MICHAEL PASSINGHAM

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Google Buys London Firm Spider.io to Fight Ad Fraud

Feb 24, 2014 - Google has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware... Comments

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Yahoo Users Infected with Malware After Ads Hijacked

Jan 6, 2014 - Yahoo has confirmed that their ads on European websites were subject to a malware injection attack from Dec 31 to Jan 3. Comments

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Class Action Facebook Suit Alleges Link Data in Private Messages Shared with Advertisers

Jan 6, 2014 - A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook records... Comments

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Twitter Buys Spindle, Targeting Local Businesses

Jun 24, 2013 - Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your neighborhood", collating... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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