Bumbled PPC News, Conspiracy Theories, and the Future of PPC

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

10y John A. Lee

Bumbled PPC News, Conspiracy Theories, and the Fut...

Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...

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Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

10y John A. Lee

Crowded SERPs, Top-Heavy Ad Positions, and What It...

As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are al...

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Remarketing Platform Bill of Rights: Simplicity Matters

Remarketing Platform Bill of Rights: Simplicity Matters

10y John A. Lee

Remarketing Platform Bill of Rights: Simplicity Ma...

As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...

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What Does the Future Hold for AdWords Editor?

What Does the Future Hold for AdWords Editor?

10y John A. Lee

What Does the Future Hold for AdWords Editor?

If Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simp...

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Fake It Till You Make It: Buying Premium Placements on the Google Display Network

Fake It Till You Make It: Buying Premium Placements on the Google Display Network

10y John A. Lee

Fake It Till You Make It: Buying Premium Placement...

Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Read More...

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Are Twitter Ads on the Verge of a Feature Development Boom?

Are Twitter Ads on the Verge of a Feature Development Boom?

10y John A. Lee

Are Twitter Ads on the Verge of a Feature Developm...

Given the year Twitter's advertising platform has had, most folks are asking the question: What's next? Columnist John A. Lee shares his predictions f...

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Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

11y John A. Lee

Warning: Ignore These 3 Core Geo-Targeting Aspects...

These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. Rea...

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Control the Chaos With Affiliate Partners in PPC

Control the Chaos With Affiliate Partners in PPC

11y John A. Lee

Control the Chaos With Affiliate Partners in PPC

At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Read More...

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Twitter Ads Have Come a Long Way, Baby

Twitter Ads Have Come a Long Way, Baby

11y John A. Lee

Twitter Ads Have Come a Long Way, Baby

Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser ...

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How to Build a Smart B2B LinkedIn Ads Campaign

How to Build a Smart B2B LinkedIn Ads Campaign

11y John A. Lee

How to Build a Smart B2B LinkedIn Ads Campaign

LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal. ...

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