John A. Lee

John A. Lee

Managing Partner

Clix Marketing

John A. Lee is an Internet marketing jack-of-all-trades with experience managing PPC, SEO, and social media campaigns. He is a Managing Partner for Clix Marketing, a marketing agency specializing in PPC, display, and social media advertising. Before joining Clix Marketing, John worked as Paid Search Manager for Wordstream and was a Senior Search Marketing Consultant for Hanapin Marketing in Bloomington, Indiana, where he was instrumental in the success of Hanapin's two search marketing blogs: PPCHero.com and SEOBoy.com. John's writing has also appeared on SearchEngineWatch.com, Acquisio's Blog, Wordstream's Blog, and within Website Magazine.

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RECENT ARTICLES BY JOHN A. LEE

pay-per-click

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

Apr 14, 2014 - Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes... Comments

knowledge-graph

Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

Mar 26, 2014 - As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are... Comments

clickz-kiss

Remarketing Platform Bill of Rights: Simplicity Matters

Feb 17, 2014 - As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency... Comments

googleadwords

What Does the Future Hold for AdWords Editor?

Jan 21, 2014 - If Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simply... Comments

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Fake It Till You Make It: Buying Premium Placements on the Google Display Network

Dec 24, 2013 - Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Comments

john-lee-twitter-ipo

Are Twitter Ads on the Verge of a Feature Development Boom?

Nov 25, 2013 - Given the year Twitter's advertising platform has had, most folks are asking the question: What's next? Columnist John A. Lee shares his predictions... Comments

clickzimage1

Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

Oct 2, 2013 - These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. Comments

clickz-partners

Control the Chaos With Affiliate Partners in PPC

Sep 5, 2013 - At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Comments

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Twitter Ads Have Come a Long Way, Baby

Aug 5, 2013 - Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser... Comments

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How to Build a Smart B2B LinkedIn Ads Campaign

Jul 8, 2013 - LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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