John A. Lee

John A. Lee

Managing Partner

Clix Marketing

John A. Lee is an Internet marketing jack-of-all-trades with experience managing PPC, SEO, and social media campaigns. He is a Managing Partner for Clix Marketing, a marketing agency specializing in PPC, display, and social media advertising. Before joining Clix Marketing, John worked as Paid Search Manager for Wordstream and was a Senior Search Marketing Consultant for Hanapin Marketing in Bloomington, Indiana, where he was instrumental in the success of Hanapin's two search marketing blogs: PPCHero.com and SEOBoy.com. John's writing has also appeared on SearchEngineWatch.com, Acquisio's Blog, Wordstream's Blog, and within Website Magazine.

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RECENT ARTICLES BY JOHN A. LEE

pay-per-click

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

Apr 14, 2014 - Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes... Comments

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Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

Mar 26, 2014 - As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are... Comments

clickz-kiss

Remarketing Platform Bill of Rights: Simplicity Matters

Feb 17, 2014 - As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency... Comments

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What Does the Future Hold for AdWords Editor?

Jan 21, 2014 - If Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simply... Comments

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Fake It Till You Make It: Buying Premium Placements on the Google Display Network

Dec 24, 2013 - Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Comments

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Are Twitter Ads on the Verge of a Feature Development Boom?

Nov 25, 2013 - Given the year Twitter's advertising platform has had, most folks are asking the question: What's next? Columnist John A. Lee shares his predictions... Comments

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Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

Oct 2, 2013 - These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. Comments

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Control the Chaos With Affiliate Partners in PPC

Sep 5, 2013 - At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Comments

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Twitter Ads Have Come a Long Way, Baby

Aug 5, 2013 - Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser... Comments

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How to Build a Smart B2B LinkedIn Ads Campaign

Jul 8, 2013 - LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal. Comments

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