Jon Miller

Jon Miller

Co-founder, Marketo

Jon leads strategy and execution for Marketo. Before co-founding Marketo, Jon was Vice President, Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo blog, Modern B2B Marketing, and author of the comprehensive handbook, The Definitive Guide to Marketing Metrics and Analytics. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor's degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

RECENT ARTICLES BY JON MILLER

loveable-marketing

How Marketing Automation Software Can Create Loveable Marketing

May 13, 2014 - When used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales calls... Comments

marketing-platform

Marketing Platforms: The Time Is Now

Apr 14, 2014 - Marketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs... Comments

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Marketing Automation Mastery: Go for Easy, Not Simplistic

Mar 17, 2014 - Simplistic and easy are two terms that are far from interchangeable. As marketers, we want to develop easy (not simplistic) tools that are well-designed... Comments

personalization

Websites Need to Become as Personalized as Email

Feb 18, 2014 - We are at a point where the tools exist to make our websites just as targeted as our emails - technology today allows us to customize experiences, messages... Comments

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2014 Super Bowl Ads - In It for the Long Game

Jan 22, 2014 - Brands are turning their focus toward long-term engagement in their upcoming Super Bowl ads. Comments

gmail-tabs

Gmail Tabs: An Opportunity, Not a Threat

Dec 31, 2013 - Marketers - there's no need to panic. If your emails are engaging, customers will find them. Comments

emailcampaign

Email Marketing Isn't Dead - You're Probably Just Using It Wrong

Dec 26, 2013 - Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually... Comments

audience

Build an Audience by Creating Content, Not Crap

Dec 23, 2013 - How do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content? Comments

jonmillernovgif2

A Physicist’s Approach to Marketing

Nov 25, 2013 - While marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at... Comments

Social media

Successful Social Marketing is So Much More Than Social Media

Oct 28, 2013 - Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This... Comments

customers

Share the Love - Lead Nurturing Basics

Oct 8, 2013 - Customers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money. Comments

resultsautomation

3 Lessons From 1,000 Blog Posts on Marketing Automation

Jul 8, 2013 - Remember to engage customers or they will ignore you, that traditional channels are for the birds, and to help marketing automation help you. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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