Jon Miller

Jon Miller

Co-founder, Marketo

Jon leads strategy and execution for Marketo. Before co-founding Marketo, Jon was Vice President, Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo blog, Modern B2B Marketing, and author of the comprehensive handbook, The Definitive Guide to Marketing Metrics and Analytics. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor's degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

RECENT ARTICLES BY JON MILLER

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Marketing Platforms: The Time Is Now

Apr 14, 2014 - Marketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs... Comments

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Marketing Automation Mastery: Go for Easy, Not Simplistic

Mar 17, 2014 - Simplistic and easy are two terms that are far from interchangeable. As marketers, we want to develop easy (not simplistic) tools that are well-designed... Comments

personalization

Websites Need to Become as Personalized as Email

Feb 18, 2014 - We are at a point where the tools exist to make our websites just as targeted as our emails - technology today allows us to customize experiences, messages... Comments

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2014 Super Bowl Ads - In It for the Long Game

Jan 22, 2014 - Brands are turning their focus toward long-term engagement in their upcoming Super Bowl ads. Comments

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Gmail Tabs: An Opportunity, Not a Threat

Dec 31, 2013 - Marketers - there's no need to panic. If your emails are engaging, customers will find them. Comments

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Email Marketing Isn't Dead - You're Probably Just Using It Wrong

Dec 26, 2013 - Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually... Comments

audience

Build an Audience by Creating Content, Not Crap

Dec 23, 2013 - How do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content? Comments

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A Physicist’s Approach to Marketing

Nov 25, 2013 - While marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at... Comments

Social media

Successful Social Marketing is So Much More Than Social Media

Oct 28, 2013 - Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This... Comments

customers

Share the Love - Lead Nurturing Basics

Oct 8, 2013 - Customers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money. Comments

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3 Lessons From 1,000 Blog Posts on Marketing Automation

Jul 8, 2013 - Remember to engage customers or they will ignore you, that traditional channels are for the birds, and to help marketing automation help you. Comments

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