Ben Plomion

Ben Plomion

Vice President of Marketing

Chango

Ben is Vice President of Marketing at Chango, where he heads up all marketing and communications initiatives. Prior to joining Chango, Ben worked with GE Capital for four years to establish and lead the digital media practice. This led to the development of GE Capital's digital value proposition and its execution worldwide.

Ben graduated from GE's Experienced Commercial Leadership program after completing his MBA at McGill University. Before GE, Ben held a variety of marketing and business development roles in the e-payments industry, while working at Gemalto in London.

RECENT ARTICLES BY BEN PLOMION

talent-search

Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics

Dec 10, 2014 - Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid search... Comments

marketing-automation-graphic

3 Opportunities for Marketing Automation Providers in 2015

Nov 20, 2014 - If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology... Comments

programmatic-advertising-pulse

Programmatic Continues to Grow Even as Challenges Linger

Nov 12, 2014 - New research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Comments

visual-based-content

How the Visual Web Is Going to Change Marketing

Oct 15, 2014 - Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when designing... Comments

shades-of-gray

Agencies, Vendors, and the Gray Areas of Programmatic

Sep 25, 2014 - If you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonholing... Comments

attribution

The 5 Most Common Misconceptions on Attribution

Sep 17, 2014 - Marketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five... Comments

shutterstock-154962107

Everything You Need to Know About Finding and Nurturing Leads

Aug 20, 2014 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase... Comments

automation-shutterstock-136061006

Why Marketing Automation Is Driving a Bigger Role for the CMO

Jul 31, 2014 - The newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection... Comments

programmatic

Content Marketing, Native Advertising, and the Limits of Programmatic

Jul 23, 2014 - While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital... Comments

8questions

8 Questions Your Retargeting Vendor Doesn't Want You to Ask

Jun 25, 2014 - While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Comments

Signing a contract

3 Things to Know Before Signing With a Marketing Automation Provider

Jun 5, 2014 - Considering these three things before deciding on a marketing automation provider can help you make a more informed decision. Comments

retargeting-magnifying-glass

New Survey Points to Retargeting's Successes and Growing Pains

May 28, 2014 - If social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Comments

Social Media ROI

Programmatic Can Finally Prove the ROI of Social Media Investment

Apr 30, 2014 - The techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable... Comments

vendor-relationship-management

Marketing in the Age of VRM and Customer Engagement

Apr 10, 2014 - The next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So... Comments

real-time

When Real-Time Advertising Isn't Real Time

Apr 2, 2014 - Real-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want... Comments

Oracle logo

Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting... Comments

content-shutterstock-153628586

The 5 C’s of Effective Content Marketing

Mar 5, 2014 - If you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to... Comments

attribution

Attribution Exposed: What Content Marketers Need to Know

Feb 14, 2014 - A previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the... Comments

retargeting-magnifying-glass

5 Best Practices for Reforming Your Retargeting Campaigns

Feb 5, 2014 - Retargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand... Comments

shutterstock-163916729

Why It’s Time to Rethink Performance Marketing

Jan 10, 2014 - Attribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribution... Comments

multi-touch-attribution-study

Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

Dec 20, 2013 - There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors... Comments

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