Ben Plomion

Ben Plomion

Vice President of Marketing

Chango

Ben is Vice President of Marketing at Chango, where he heads up all marketing and communications initiatives. Prior to joining Chango, Ben worked with GE Capital for four years to establish and lead the digital media practice. This led to the development of GE Capital's digital value proposition and its execution worldwide.

Ben graduated from GE's Experienced Commercial Leadership program after completing his MBA at McGill University. Before GE, Ben held a variety of marketing and business development roles in the e-payments industry, while working at Gemalto in London.

RECENT ARTICLES BY BEN PLOMION

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Agencies, Vendors, and the Gray Areas of Programmatic

Sep 25, 2014 - If you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonholing... Comments

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The 5 Most Common Misconceptions on Attribution

Sep 17, 2014 - Marketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five... Comments

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Everything You Need to Know About Finding and Nurturing Leads

Aug 20, 2014 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase... Comments

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Why Marketing Automation Is Driving a Bigger Role for the CMO

Jul 31, 2014 - The newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection... Comments

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Content Marketing, Native Advertising, and the Limits of Programmatic

Jul 23, 2014 - While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital... Comments

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8 Questions Your Retargeting Vendor Doesn't Want You to Ask

Jun 25, 2014 - While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Comments

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3 Things to Know Before Signing With a Marketing Automation Provider

Jun 5, 2014 - Considering these three things before deciding on a marketing automation provider can help you make a more informed decision. Comments

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New Survey Points to Retargeting's Successes and Growing Pains

May 28, 2014 - If social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Comments

Social Media ROI

Programmatic Can Finally Prove the ROI of Social Media Investment

Apr 30, 2014 - The techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable... Comments

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Marketing in the Age of VRM and Customer Engagement

Apr 10, 2014 - The next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So... Comments

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When Real-Time Advertising Isn't Real Time

Apr 2, 2014 - Real-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want... Comments

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Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting... Comments

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The 5 C’s of Effective Content Marketing

Mar 5, 2014 - If you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to... Comments

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Attribution Exposed: What Content Marketers Need to Know

Feb 14, 2014 - A previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the... Comments

retargeting-magnifying-glass

5 Best Practices for Reforming Your Retargeting Campaigns

Feb 5, 2014 - Retargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand... Comments

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Why It’s Time to Rethink Performance Marketing

Jan 10, 2014 - Attribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribution... Comments

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Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

Dec 20, 2013 - There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors... Comments

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Twitter Retargeting, in 140 Characters or Less

Dec 5, 2013 - The news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing... Comments

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Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget

Nov 13, 2013 - Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. Comments

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How Programmatic Site Retargeting Can Give Marketing Automation a Superboost

Oct 25, 2013 - What is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign. Comments

secret

Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting

Oct 15, 2013 - Companies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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