Ben Plomion

Ben Plomion

Vice President of Marketing

Chango

Ben is Vice President of Marketing at Chango, where he heads up all marketing and communications initiatives. Prior to joining Chango, Ben worked with GE Capital for four years to establish and lead the digital media practice. This led to the development of GE Capital's digital value proposition and its execution worldwide.

Ben graduated from GE's Experienced Commercial Leadership program after completing his MBA at McGill University. Before GE, Ben held a variety of marketing and business development roles in the e-payments industry, while working at Gemalto in London.

RECENT ARTICLES BY BEN PLOMION

holiday-email

5 Tips For Making the Most of Your Holiday Season Media Spend

Sep 25, 2013 - The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Comments

content

The Right and Wrong Ways to Measure Content Marketing

Aug 21, 2013 - To understand the value of a given piece of content, we have to look at each stage separately. Comments

display-dragon

Debunking 5 Myths About Display Advertising

Jul 24, 2013 - Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it... Comments

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