Shannon E. Denison

Shannon E. Denison

VP Product and Insights

Voltari Corporation

Writing on mobile and mobile insights, Shannon E. Denison brings a blended background of time spent providing data analytics services to Fortune 500 companies, and on the client side as a frequent user of data analytics systems. Her background combines consumer psychology, statistics, and marketing - including graduate research in advertising effectiveness, along with 20 years of experience leveraging research and data to evaluate consumer behavior and solve business challenges.

She now serves as VP Product and Insights for Voltari, a provider of data-driven solutions for smart marketing and advertising. For more than a decade, Voltari has empowered brands and agencies to maximize their advertising dollars through smart mobile marketing and advertising solutions. Voltari's real-time, machine-learning optimization delivers content and messaging to people who are most interested in it, when they are most likely to interact, through an integrated and scalable, managed service platform. Voltari's patent pending mobile ad recommendation engine enables clients' campaigns to gain performance efficiencies that improve over time. The company is dedicated to providing the most advanced audience targeting and optimization products to its marketers and agencies - and continually delivering insights. The Insights group Denison oversees focuses on the distillation and dissemination of campaign performance and consumer insights. She writes from this vantage point.

RECENT ARTICLES BY SHANNON E. DENISON

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Channel Integration or Channel Maximization?

Aug 20, 2014 - While cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in this... Comments

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You Know Who the Consumer Is, Until You Don't

Jul 23, 2014 - As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some... Comments

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Mode Matters More Than You Thought – Just Look at the Holidays

Jun 25, 2014 - By contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the... Comments

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A Closer Look at Data Mechanics and Your Mobile Marketing

May 28, 2014 - Mobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Comments

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Solving for the Segmentation Trap by Creating Audiences of One

Apr 30, 2014 - Many mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience... Comments

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A Marketer’s Guide to Mobile Conquesting

Apr 2, 2014 - Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great... Comments

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Rules of Thumb for Video Ads on Mobile

Mar 5, 2014 - Despite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed... Comments

Mobile Targeting

Unlocking the Treasures of Conquesting

Feb 5, 2014 - By building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more value... Comments

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Localization Does Not Stand Alone in Marketing

Jan 16, 2014 - Localization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order... Comments

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The Idea of Brand Conquesting Becomes Real in the Mobile Era

Dec 11, 2013 - Today, mobile technology systems and insights allow for more exact and smarter conquesting tactics. Marketers can now physically breach their competitor... Comments

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Mobile's Tipping Point Makes for a Hot Holiday Shopping Season

Nov 13, 2013 - The holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for... Comments

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In Mobile Advertising, the Black List is the New White List

Oct 16, 2013 - Are you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list. Comments

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Don't Settle for Segments

Sep 25, 2013 - Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built... Comments

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Understanding Mobile Expertise Today

Aug 21, 2013 - Why database and direct marketing provide important clues on what makes an expert. Comments

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Are Cookies Good for Us?

Jul 24, 2013 - Old question, new meaning, same answer. Comments

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Better Mobile Insights: Transcending Demographics and Raising the Standard of Audience Targeting

Jun 26, 2013 - The mobile channel affords us the ability to learn what resonates with consumers, allowing us to immediately convert these insights into dynamically... Comments

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