Director of Marketing
Uri Bar-Joseph is Director of Marketing at Optify, a demand generation software suite for B2B marketers. Uri has built Optify's lead generation and lead nurturing channels and processes, and developed the company's data-driven marketing approach. Prior to Optify, Uri served over nine years in the Israeli Defense Forces in various positions. He specializes in marketing strategy, demand generation, and B2B marketing mechanics. He has a BA in Military History, Magna Cum Laude from the Hebrew University in Jerusalem and MBA with honors from the University of Washington.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT