Uri Bar-Joseph

Director of Marketing


Uri Bar-Joseph is Director of Marketing at Optify, a demand generation software suite for B2B marketers. Uri has built Optify's lead generation and lead nurturing channels and processes, and developed the company's data-driven marketing approach. Prior to Optify, Uri served over nine years in the Israeli Defense Forces in various positions. He specializes in marketing strategy, demand generation, and B2B marketing mechanics. He has a BA in Military History, Magna Cum Laude from the Hebrew University in Jerusalem and MBA with honors from the University of Washington.


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