Director of Marketing
Uri Bar-Joseph is Director of Marketing at Optify, a demand generation software suite for B2B marketers. Uri has built Optify's lead generation and lead nurturing channels and processes, and developed the company's data-driven marketing approach. Prior to Optify, Uri served over nine years in the Israeli Defense Forces in various positions. He specializes in marketing strategy, demand generation, and B2B marketing mechanics. He has a BA in Military History, Magna Cum Laude from the Hebrew University in Jerusalem and MBA with honors from the University of Washington.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT