Director of Marketing
Uri Bar-Joseph is Director of Marketing at Optify, a demand generation software suite for B2B marketers. Uri has built Optify's lead generation and lead nurturing channels and processes, and developed the company's data-driven marketing approach. Prior to Optify, Uri served over nine years in the Israeli Defense Forces in various positions. He specializes in marketing strategy, demand generation, and B2B marketing mechanics. He has a BA in Military History, Magna Cum Laude from the Hebrew University in Jerusalem and MBA with honors from the University of Washington.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.