Three tactics for building a better email marketing program for your B2B company

Three tactics for building a better email marketing program for your B2B company

8y Himanshu Sareen

Three tactics for building a better email marketin...

Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target aud...

View article
A beginner's guide to better measuring social ROI

A beginner's guide to better measuring social ROI

8y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

View article
4 Marketing Trends to Watch for in 2016

4 Marketing Trends to Watch for in 2016

9y Himanshu Sareen

4 Marketing Trends to Watch for in 2016

A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...

View article
Get the latest analysis and reports delivered to your inbox daily
Five Social Actions that can Help You Convert

Five Social Actions that can Help You Convert

9y Himanshu Sareen

Five Social Actions that can Help You Convert

Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...

View article
Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

9y Himanshu Sareen

Why New Microsoft Office Integrations Could Be a B...

Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that mig...

View article
The 6 Biggest Takeaways From Amazon’s Dash Button

The 6 Biggest Takeaways From Amazon’s Dash Button

9y Himanshu Sareen

The 6 Biggest Takeaways From Amazon’s Dash Button

Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Read More...

View article
Contextual Commerce Is About to Change the Shopping Experience

Contextual Commerce Is About to Change the Shopping Experience

9y Himanshu Sareen

Contextual Commerce Is About to Change the Shoppin...

Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...

View article
5 Ways to Revitalize Your Stagnant E-Commerce Website

5 Ways to Revitalize Your Stagnant E-Commerce Website

9y Himanshu Sareen

5 Ways to Revitalize Your Stagnant E-Commerce Webs...

Without the advantages of a physical store, e-commerce vendors need to find ways to enrich the online shopping experience for their consumers. Read Mo...

View article
Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

9y Himanshu Sareen

Forget Apple Pay: How Apple’s New Handoff Will Rev...

Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...

View article
Enterprise Software Can Be "Sexy," Too - If You Know How to Frame It

Enterprise Software Can Be "Sexy," Too - If You Know How to Frame It

10y Himanshu Sareen

Enterprise Software Can Be "Sexy," Too - If You Kn...

With the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing wa...

View article
5 Things the Mobile Sharing Economy Can Teach the Enterprise

5 Things the Mobile Sharing Economy Can Teach the Enterprise

10y Himanshu Sareen

5 Things the Mobile Sharing Economy Can Teach the ...

The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...

View article
The Next Revolution in Social Commerce Is Still a Taboo

The Next Revolution in Social Commerce Is Still a Taboo

10y Himanshu Sareen

The Next Revolution in Social Commerce Is Still a ...

As social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digi...

View article
When Social Strategies Can Optimize Business Processes

When Social Strategies Can Optimize Business Processes

10y Himanshu Sareen

When Social Strategies Can Optimize Business Proce...

Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...

View article
Why Second-Screen Media Experiences Need to Be Social

Why Second-Screen Media Experiences Need to Be Social

10y Himanshu Sareen

Why Second-Screen Media Experiences Need to Be Soc...

The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are...

View article
Enterprise Social Networks May One Day Replace Email

Enterprise Social Networks May One Day Replace Email

10y Himanshu Sareen

Enterprise Social Networks May One Day Replace Ema...

Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate...

View article
How Social Media is Shaping the Evolution of E-Commerce Web Design

How Social Media is Shaping the Evolution of E-Commerce Web Design

10y Himanshu Sareen

How Social Media is Shaping the Evolution of E-Com...

Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Read More...

View article
Apple's Software & Services Set to Improve with Topsy Acquisition

Apple's Software & Services Set to Improve with Topsy Acquisition

10y Himanshu Sareen

Apple's Software & Services Set to Improve with To...

Having direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple ...

View article
The Evolving Role of Social Media in Healthcare

The Evolving Role of Social Media in Healthcare

10y Himanshu Sareen

The Evolving Role of Social Media in Healthcare

Doctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction. Pa...

View article
Why a CMS is Crucial for a Social Business

Why a CMS is Crucial for a Social Business

10y Himanshu Sareen

Why a CMS is Crucial for a Social Business

With a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the succes...

View article
Post-IPO Twitter Positioned for eCommerce Dominance

Post-IPO Twitter Positioned for eCommerce Dominance

10y Himanshu Sareen

Post-IPO Twitter Positioned for eCommerce Dominanc...

While many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Read...

View article
Social E-Commerce and the Customer Network

Social E-Commerce and the Customer Network

11y Himanshu Sareen

Social E-Commerce and the Customer Network

There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller comp...

View article
Hotels and Resorts - Isolated Experiences in Need of Social Awakening

Hotels and Resorts - Isolated Experiences in Need of Social Awakening

11y Himanshu Sareen

Hotels and Resorts - Isolated Experiences in Need ...

Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and bui...

View article
Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

11y Himanshu Sareen

Why Amazon Is the Most Social, Least Social-Friend...

Over the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remain...

View article