Himanshu Sareen

Himanshu Sareen



Himanshu is responsible for the strategic and overall business development of Icreon. He founded Icreon in 2000 and grew the company through a mix of acquisitions and organic growth. Under Himanshu's leadership, Icreon has grown to become a leading IT consultancy in its space working with some of the world's largest and most influential brands including National Geographic Channel, Fox, PepsiCo, Nokia Siemens Networks, and more.

A strong business-informed technologist, Himanshu has directed Icreon's heady growth through diverse economic climates, dot-com booms and busts, by maintaining a long-term view on relationships, keeping a close eye on the data and business dashboard, and by enabling informed decision-making. Himanshu is a natural entrepreneur. His first encounter with entrepreneurship was a comic rental business at the age of 13. Other ventures he started and exited successfully included an ERP consulting firm, an education-training institute, and a real estate trading business. He has also been as a technology advisor to boards of non-profits and SMBs in New York and globally.

Himanshu is part of the Owners and Presidents Program of Harvard Business School. He received his MBA in international business from the Indian Institute of Foreign Trade. Aside from his work and family, Himanshu is passionate about keeping up with the latest technology trends, physical fitness, and supporting entrepreneurship and the tech community.



A beginners guide to better measuring social ROI

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4 Marketing Trends to Watch for in 2016

Aug 3, 2015 - A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Oculus... Comments


Five Social Actions that can Help You Convert

Jun 26, 2015 - Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling... Comments

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Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

May 7, 2015 - Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that might... Comments


The 6 Biggest Takeaways From Amazon’s Dash Button

Apr 7, 2015 - Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Comments


Contextual Commerce Is About to Change the Shopping Experience

Mar 10, 2015 - Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does... Comments


5 Ways to Revitalize Your Stagnant E-Commerce Website

Nov 18, 2014 - Without the advantages of a physical store, e-commerce vendors need to find ways to enrich the online shopping experience for their consumers. Comments


Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

Oct 21, 2014 - Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experiences... Comments


Enterprise Software Can Be "Sexy," Too - If You Know How to Frame It

Sep 23, 2014 - With the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing... Comments


5 Things the Mobile Sharing Economy Can Teach the Enterprise

Aug 26, 2014 - The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile... Comments


The Next Revolution in Social Commerce Is Still a Taboo

Aug 5, 2014 - As social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digital... Comments

Social Media Puzzle

When Social Strategies Can Optimize Business Processes

May 6, 2014 - Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational... Comments

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Why Second-Screen Media Experiences Need to Be Social

Mar 11, 2014 - The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are... Comments


Enterprise Social Networks May One Day Replace Email

Feb 11, 2014 - Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate... Comments


How Social Media is Shaping the Evolution of E-Commerce Web Design

Jan 14, 2014 - Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Comments

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Apple's Software & Services Set to Improve with Topsy Acquisition

Dec 17, 2013 - Having direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple... Comments


The Evolving Role of Social Media in Healthcare

Dec 6, 2013 - Doctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction... Comments


Why a CMS is Crucial for a Social Business

Oct 30, 2013 - With a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the success... Comments


Post-IPO Twitter Positioned for eCommerce Dominance

Oct 7, 2013 - While many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Comments


Social E-Commerce and the Customer Network

Aug 27, 2013 - There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors... Comments


Hotels and Resorts - Isolated Experiences in Need of Social Awakening

Jul 30, 2013 - Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and builds... Comments

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