Google+ Death Would Be a Burden Lifted

Google+ Death Would Be a Burden Lifted

10y Paul Chaney

Google+ Death Would Be a Burden Lifted

Although Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Read More...

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Market Through Shared Interests and Passions Using Social Media

Market Through Shared Interests and Passions Using Social Media

10y Paul Chaney

Market Through Shared Interests and Passions Using...

Marketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be social...

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What’s Up With Facebook’s WhatsApp Acquisition?

What’s Up With Facebook’s WhatsApp Acquisition?

10y Paul Chaney

What’s Up With Facebook’s WhatsApp Acquisition?

The real reason for the acquisition is that any site that moves people away from dependence on Facebook also chips away at its ability to sell ads, wh...

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Use Social Media to Flip the Sales and Marketing Funnel

Use Social Media to Flip the Sales and Marketing Funnel

10y Paul Chaney

Use Social Media to Flip the Sales and Marketing F...

Social media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Read More...

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Binge Watching: The End of Second Screen Social Sharing?

Binge Watching: The End of Second Screen Social Sharing?

10y Paul Chaney

Binge Watching: The End of Second Screen Social Sh...

Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and ...

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When It Comes to Social Network Marketing, Niche is the New Black

When It Comes to Social Network Marketing, Niche is the New Black

10y Paul Chaney

When It Comes to Social Network Marketing, Niche i...

Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities i...

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Content Marketing Is Not About Form, But Function

Content Marketing Is Not About Form, But Function

10y Paul Chaney

Content Marketing Is Not About Form, But Function

Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes ...

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5 Reasons Blogging is Good for the Marketing Soul

5 Reasons Blogging is Good for the Marketing Soul

10y Paul Chaney

5 Reasons Blogging is Good for the Marketing Soul

Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blog...

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The Power of Emotion to Drive Purchase Intent

The Power of Emotion to Drive Purchase Intent

11y Paul Chaney

The Power of Emotion to Drive Purchase Intent

How are you leveraging the power that exists when you make a human connection? Read More...

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Content Curation Benefits and Best Practices

Content Curation Benefits and Best Practices

11y Paul Chaney

Content Curation Benefits and Best Practices

Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Read More...

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Lead With Purpose, Not With a Pitch

Lead With Purpose, Not With a Pitch

11y Paul Chaney

Lead With Purpose, Not With a Pitch

Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contribut...

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