Paul  Chaney

Paul Chaney


Chaney Marketing Group

Paul Chaney is principal of Chaney Marketing Group, a boutique agency that provides integrated online marketing solutions built on the concept that quality, optimized content framed within the proper context drives sales conversions.

He is a freelance writer, popular speaker, and author of four books on the topics of business blogging, social media, and social commerce. His latest is "The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales," published by McGraw-Hill.

Paul sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute, SmartBrief on Social Media, and



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Google+ Death Would Be a Burden Lifted

May 8, 2014 - Although Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Comments


Market Through Shared Interests and Passions Using Social Media

Mar 24, 2014 - Marketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be socially... Comments


What’s Up With Facebook’s WhatsApp Acquisition?

Feb 24, 2014 - The real reason for the acquisition is that any site that moves people away from dependence on Facebook also chips away at its ability to sell ads... Comments


Use Social Media to Flip the Sales and Marketing Funnel

Jan 27, 2014 - Social media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Comments


Binge Watching: The End of Second Screen Social Sharing?

Jan 2, 2014 - Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and... Comments


When It Comes to Social Network Marketing, Niche is the New Black

Dec 4, 2013 - Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities... Comments


Content Marketing Is Not About Form, But Function

Nov 4, 2013 - Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes... Comments


5 Reasons Blogging is Good for the Marketing Soul

Oct 24, 2013 - Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blogging... Comments


The Power of Emotion to Drive Purchase Intent

Sep 9, 2013 - How are you leveraging the power that exists when you make a human connection? Comments


Content Curation Benefits and Best Practices

Aug 12, 2013 - Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Comments


Lead With Purpose, Not With a Pitch

Jul 10, 2013 - Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes... Comments

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