Paul  Chaney

Paul Chaney

Principal

Chaney Marketing Group

Paul Chaney is principal of Chaney Marketing Group, a boutique agency that provides integrated online marketing solutions built on the concept that quality, optimized content framed within the proper context drives sales conversions.

He is a freelance writer, popular speaker, and author of four books on the topics of business blogging, social media, and social commerce. His latest is "The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales," published by McGraw-Hill.

Paul sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute, SmartBrief on Social Media, and MyVenturePad.com.

RECENT ARTICLES BY PAUL CHANEY

angry-at-email

The Power of Emotion to Drive Purchase Intent

Sep 9, 2013 - How are you leveraging the power that exists when you make a human connection? Comments

contentmarketing

Content Curation Benefits and Best Practices

Aug 12, 2013 - Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Comments

customers

Lead With Purpose, Not With a Pitch

Jul 10, 2013 - Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes... Comments

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