Paul  Chaney

Paul Chaney

Principal

Chaney Marketing Group

Paul Chaney is principal of Chaney Marketing Group, a boutique agency that provides integrated online marketing solutions built on the concept that quality, optimized content framed within the proper context drives sales conversions.

He is a freelance writer, popular speaker, and author of four books on the topics of business blogging, social media, and social commerce. His latest is "The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales," published by McGraw-Hill.

Paul sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute, SmartBrief on Social Media, and MyVenturePad.com.

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RECENT ARTICLES BY PAUL CHANEY

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Market Through Shared Interests and Passions Using Social Media

Mar 24, 2014 - Marketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be socially... Comments

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What’s Up With Facebook’s WhatsApp Acquisition?

Feb 24, 2014 - The real reason for the acquisition is that any site that moves people away from dependence on Facebook also chips away at its ability to sell ads... Comments

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Use Social Media to Flip the Sales and Marketing Funnel

Jan 27, 2014 - Social media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Comments

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Binge Watching: The End of Second Screen Social Sharing?

Jan 2, 2014 - Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and... Comments

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When It Comes to Social Network Marketing, Niche is the New Black

Dec 4, 2013 - Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities... Comments

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Content Marketing Is Not About Form, But Function

Nov 4, 2013 - Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes... Comments

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5 Reasons Blogging is Good for the Marketing Soul

Oct 24, 2013 - Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blogging... Comments

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The Power of Emotion to Drive Purchase Intent

Sep 9, 2013 - How are you leveraging the power that exists when you make a human connection? Comments

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Content Curation Benefits and Best Practices

Aug 12, 2013 - Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Comments

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Lead With Purpose, Not With a Pitch

Jul 10, 2013 - Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes... Comments

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