Louise Au

Louise Au

Founder and MD, Mercury Digital Marketing Communications

Louise is the Founder and Managing Director of Mercury Digital Marketing Communications – a consultancy that specializes in strategic planning for brands that are entering the mainland China market. Mercury's client portfolio includes Harbour City HK, Hang Seng Bank, ANTEPRIMA, GATSBY, ARTE Madrid, etc. Apart from digital planning & consultancy, Louise is also active in delivering training on digital marketing planning to corporations including Baidu, Lenzing Textile Fibres, Triumph, Avery Dennison. She is an affiliate trainer with ClickZ Academy and EConsultancy, and is a frequent speaker at industry events. Louise is also Co-Founder and Partner of Axis Business Consulting – the company works with both global communications networks and local independent agencies in Asia, in developing their M&A and expansion strategies in the region. Originally from Hong Kong, Louise is currently based in Shanghai, and has solid management experiences in the Greater China and North Asia regions. Prior to starting her own businesses in 2010, Louise held the position of President at DIGITAS Greater China since 2006, and was a member of the Publicis Groupe China Board. During her tenure at DIGITAS, Louise supervised the operations Shanghai, Beijing, Hong Kong, Taipei and Tokyo offices; in charge of all key client relationships and new business initiatives. Her key clients include: Ford, General Mills, L'Oreal Group China & Japan, Unilever China, etc. And prior to working in Digitas, Louise has held key positions in Grey Interactive, Bates Advertising, Junior Achievement Hong Kong and Universal Music. She graduated from the Hong Kong Baptist University with Bachelor Degree of Social Science, Major in Communications (Public Relations & Advertising).



Alipay's Evolution From Payment to Investment: Yu'E Bao

Jul 2, 2013 - One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Comments

What I Learned About Social Media Marketing From My Mum Playing Candy Crush

May 2, 2013 - The golden rule for social marketing and social games is the same. Comments


What Are the Real Challenges for Digital Marketing in 2013?

Feb 8, 2013 - In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagement... Comments


What's Next for Social Media Marketing in China: Weibo or WeChat?

Sep 10, 2012 - Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Comments


Is Weibo Marketing Really Low Cost?

Jul 17, 2012 - A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Comments


Weibo Marketing: What More to Be Done?

Mar 7, 2012 - Consider these three ways to bring your Weibo marketing in China to the next level. Comments

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