Breanne Maliniak

Breanne Maliniak

Conversion Rate Optimization Consultant ,

Breanne Maliniak is a user experience and conversion rate optimization consultant. With over 5 years of experience in the digital space, her passion is balancing business and consumer needs to improve her clients’ profitability. With years of consulting for clients of all sizes in B2B and B2C industries, she firmly believes that a company’s success relies on happy customers and works on helping organizations discover and connect user experience to every facet of their business. By doing extensive research, Breanne’s passion for creating targeted data-driven optimization strategies has led to successful projects with marquee clients such as SAP, Four Seasons Hotels & Resorts, Yves Saint Laurent, Hewlett-Packard and Aberdeen Asset Management. In 2010, Breanne was recognized with the HSMAI Adrian Award for the Best Search Marketing Strategy.

RECENT ARTICLES BY BREANNE MALINIAK

hugh

Simple Techniques to Write Copy That Converts Online

Feb 19, 2014 - You don't need to be a professional copywriter to write great content that sells. Here are six tips to get started. Comments

shutterstockux

Leveraging Usability Testing for Smarter A/B Testing

Jan 26, 2014 - Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Comments

testinggame

Turn Testing into a Game: One of the Most Effective Ways to Create a Testing Culture

Oct 29, 2013 - A step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Comments

testing

Why Headline Testing is Still Valuable and 5 Easy Tips for Writing Variations That'll Win

Oct 8, 2013 - You need to write content that will actually sell. Here are 5 tips to write headlines worth testing. Comments

salesmen

Advice to All Marketers: This One Simple Truth Will Help Get You Promoted

Aug 20, 2013 - I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing... Comments

facebook

It's You, Not Me: 7 Issues Affecting Social Media Longevity

Jul 23, 2013 - Is there any social platform that can provide a long-lasting positive user experience? Comments

testing

What to Consider When Choosing a Testing Platform

Jul 2, 2013 - Companies in Asia can bypass the hurdles that Western markets have faced over the last five years and start taking advantage of more complex testing... Comments

sustainingonlineoptimizationfeatured

5 Steps to Grow a Successful Testing Program

Jun 4, 2013 - If your company is new to testing, you will need to be the testing champion within your organization. Here's how. Comments

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Testing, Testing,1-2-3-4-5?

Jun 3, 2013 - Consider these five steps to help you start testing. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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