Elisa Harca

Elisa Harca

Regional Director Asia , RedAnt

Elisa Harca is a digital retail and engagement expert with more than 13 years' experience working with some of the world's leading brands, including Swatch, MAC Cosmetics, Samsung, and Ericsson. She has worked with clients extensively in North America, Europe, and most recently Asia, and at Red Ant she is responsible for leading teams of digital specialists in Hong Kong and China in bringing its award-winning mobile retail technology to businesses across the territory. Recommended as an expert digital and mobile consultant by market leaders, she is a regular speaker at industry events including The HUB and UKTI's GREAT Weeks, and also hosts workshops for high-profile industry executives. Elisa is recognized worldwide for her professionalism, integrity, and her ability to help retailers navigate the increasingly complex global digital landscape.



How brands promoted themselves in the lead up to Alibaba's Singles Day

Nov 23, 2015 - Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand... Comments


How brands use WeChat for impact and engagement

Oct 15, 2015 - WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chinese... Comments


The Rise and Rise of WeChat

Sep 6, 2015 - There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Comments


Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

Jul 26, 2015 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Comments


Developing a Successful Multi-Market Social Campaign for APAC

Jun 25, 2015 - Consumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recognising... Comments


Wearables Part 2: The Case for B2B

Apr 21, 2015 - Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works... Comments


What's Next for Brands and Wearable Technology in China?

Mar 19, 2015 - Opportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and digital... Comments


Big Data in China Is a Big Deal

Feb 16, 2015 - Big data means different things in different regions – in China retailers are finding ways to make it useful. Comments


WeChat a Must for Western Brands in China

Jan 29, 2015 - WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Comments


A Single-Minded Approach to Online Sales in China

Nov 23, 2014 - Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Comments


Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments


Apple Pay: Playing Catch-Up With Asia

Sep 23, 2014 - Asia has a long and entrenched mobile payment landscape, with contactless transactions in China alone worth $17 billion. Comments


The Anatomy of a Retail App

Sep 17, 2014 - Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence... Comments


Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China

Jul 29, 2014 - While Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advances... Comments


The Future of Digital Retail – a Global Perspective

Jul 1, 2014 - As the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" multichannel... Comments


China Is No Longer a Technical "Copycat"

Jun 3, 2014 - The country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Comments


3 Key Trends Emerging From the Growth of Digital Retail in China

Apr 28, 2014 - China is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean... Comments


4 Ways to Enhance Digital Customer Experience in China

Mar 3, 2014 - E-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital... Comments


Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers

Jan 22, 2014 - Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Comments


Two Trends to Watch in China: M-Commerce and Showrooming [Video]

Jan 14, 2014 - Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Comments


Predictions for 2014: Smartphones, Showrooming, and Micro-location

Dec 15, 2013 - I’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Comments

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