Marketing News & Expert Advice
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Elisa Harca
Regional Director Asia , RedAnt
With a background in running high-profile campaigns for major brands while at Glue, Digitas and now Red Ant, Elisa has spent the past 13 years exploring and developing new ways for global brands including Swatch, MTV, MAC Cosmetics, Samsung, and Ericsson to engage with their audiences. She has worked with clients extensively in the North America, Europe and most recently Asia. Recommended as an expert digital and mobile consultant by market leaders, she is recognized worldwide for her professionalism, integrity and her ability to help brands navigate the increasingly complex global digital landscape.
RECENT ARTICLES BY ELISA HARCA
Search in China - How Baidu Is Different From Google
Aug 19, 2013 - Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Comments
Making WeChat Work for Brands
Jul 3, 2013 - It's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Comments
Factors to Consider When Opening a TMall Shop
May 22, 2013 - Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the main... Comments
TMall - Gateway to China's Growing E-Commerce Market
May 21, 2013 - Is it the digital sales channel for brands in China? Comments
Weibo: China's 'Twitter on Steroids'
Apr 10, 2013 - What it is, how it works, and why it matters for marketers. Comments
Digital Engagement in China - Social Gets Serious [Infographic]
Mar 22, 2013 - Successful digital engagement in China comes down to five key points. Comments
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