How brands are using VR to improve customer experience in China

How brands are using VR to improve customer experience in China

8y Elisa Harca

How brands are using VR to improve customer experi...

Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by b...

View article
How brands like KFC use innovative O2O strategies in China

How brands like KFC use innovative O2O strategies in China

8y Elisa Harca

How brands like KFC use innovative O2O strategies ...

Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...

View article
What the West can learn from China about chatbot marketing

What the West can learn from China about chatbot marketing

8y Elisa Harca

What the West can learn from China about chatbot m...

Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...

View article
Get the latest analysis and reports delivered to your inbox daily
How to make the Chinese consumer feel like a VIP customer

How to make the Chinese consumer feel like a VIP customer

8y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

View article
How four brands used O2O for better retail sales in China

How four brands used O2O for better retail sales in China

8y Elisa Harca

How four brands used O2O for better retail sales i...

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...

View article
How native apps complement China's retail experience

How native apps complement China's retail experience

8y Elisa Harca

How native apps complement China's retail experien...

When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience. Read More...

View article
How brands promoted themselves in the lead up to Alibaba's Singles Day

How brands promoted themselves in the lead up to Alibaba's Singles Day

8y Elisa Harca

How brands promoted themselves in the lead up to A...

Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand o...

View article
How brands use WeChat for impact and engagement

How brands use WeChat for impact and engagement

8y Elisa Harca

How brands use WeChat for impact and engagement

WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...

View article
The Rise and Rise of WeChat

The Rise and Rise of WeChat

9y Elisa Harca

The Rise and Rise of WeChat

There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...

View article
Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

9y Elisa Harca

Social Media Merchandising: Bridging the Gap Betwe...

Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...

View article
Developing a Successful Multi-Market Social Campaign for APAC

Developing a Successful Multi-Market Social Campaign for APAC

9y Elisa Harca

Developing a Successful Multi-Market Social Campai...

Consumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recogn...

View article
Wearables Part 2: The Case for B2B

Wearables Part 2: The Case for B2B

9y Elisa Harca

Wearables Part 2: The Case for B2B

Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...

View article
What's Next for Brands and Wearable Technology in China?

What's Next for Brands and Wearable Technology in China?

9y Elisa Harca

What's Next for Brands and Wearable Technology in ...

Opportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and dig...

View article
Big Data in China Is a Big Deal

Big Data in China Is a Big Deal

9y Elisa Harca

Big Data in China Is a Big Deal

Big data means different things in different regions – in China retailers are finding ways to make it useful. Read More...

View article
WeChat a Must for Western Brands in China

WeChat a Must for Western Brands in China

9y Elisa Harca

WeChat a Must for Western Brands in China

WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Read More...

View article
A Single-Minded Approach to Online Sales in China

A Single-Minded Approach to Online Sales in China

9y Elisa Harca

A Single-Minded Approach to Online Sales in China

Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Read...

View article
Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

9y Elisa Harca

Software, Social Media, and E-Commerce: The Digita...

Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Read Mor...

View article
Apple Pay: Playing Catch-Up With Asia

Apple Pay: Playing Catch-Up With Asia

10y Elisa Harca

Apple Pay: Playing Catch-Up With Asia

Asia has a long and entrenched mobile payment landscape, with contactless transactions in China alone worth $17 billion. Read More...

View article
The Anatomy of a Retail App

The Anatomy of a Retail App

10y Elisa Harca

The Anatomy of a Retail App

Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile pres...

View article
Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China

Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China

10y Elisa Harca

Clash of the Titans: Tencent, Alibaba, and the Bat...

While Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advance...

View article
The Future of Digital Retail – a Global Perspective

The Future of Digital Retail – a Global Perspective

10y Elisa Harca

The Future of Digital Retail – a Global Perspectiv...

As the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" mul...

View article
China Is No Longer a Technical "Copycat"

China Is No Longer a Technical "Copycat"

10y Elisa Harca

China Is No Longer a Technical "Copycat"

The country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Read More...

View article
3 Key Trends Emerging From the Growth of Digital Retail in China

3 Key Trends Emerging From the Growth of Digital Retail in China

10y Elisa Harca

3 Key Trends Emerging From the Growth of Digital R...

China is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean...

View article
4 Ways to Enhance Digital Customer Experience in China

4 Ways to Enhance Digital Customer Experience in China

10y Elisa Harca

4 Ways to Enhance Digital Customer Experience in C...

E-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital st...

View article
Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers

Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers

10y Elisa Harca

Bloggers, Commentators, and KOLs – Harnessing the ...

Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Read More...

View article
Two Trends to Watch in China: M-Commerce and Showrooming [Video]

Two Trends to Watch in China: M-Commerce and Showrooming [Video]

10y Elisa Harca

Two Trends to Watch in China: M-Commerce and Showr...

Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Read More...

View article
Predictions for 2014: Smartphones, Showrooming, and Micro-location

Predictions for 2014: Smartphones, Showrooming, and Micro-location

10y Elisa Harca

Predictions for 2014: Smartphones, Showrooming, an...

I’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Read...

View article
1 2