Elisa Harca

Elisa Harca

Regional Director Asia , RedAnt

With a background in running high-profile campaigns for major brands while at Glue, Digitas and now Red Ant, Elisa has spent the past 13 years exploring and developing new ways for global brands including Swatch, MTV, MAC Cosmetics, Samsung, and Ericsson to engage with their audiences. She has worked with clients extensively in the North America, Europe and most recently Asia. Recommended as an expert digital and mobile consultant by market leaders, she is recognized worldwide for her professionalism, integrity and her ability to help brands navigate the increasingly complex global digital landscape.

RECENT ARTICLES BY ELISA HARCA

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The Anatomy of a Retail App

Sep 17, 2014 - Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence... Comments

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Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China

Jul 29, 2014 - While Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advances... Comments

india-online-retail-ecommerce

The Future of Digital Retail – a Global Perspective

Jul 1, 2014 - As the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" multichannel... Comments

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China Is No Longer a Technical "Copycat"

Jun 3, 2014 - The country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Comments

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3 Key Trends Emerging From the Growth of Digital Retail in China

Apr 28, 2014 - China is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean... Comments

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4 Ways to Enhance Digital Customer Experience in China

Mar 3, 2014 - E-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital... Comments

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Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers

Jan 22, 2014 - Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Comments

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Two Trends to Watch in China: M-Commerce and Showrooming [Video]

Jan 14, 2014 - Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Comments

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Predictions for 2014: Smartphones, Showrooming, and Micro-location

Dec 15, 2013 - I’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Comments

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Social Shopping – A Big Deal for E-Commerce in China?

Oct 21, 2013 - Social platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Comments

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Search in China - How Baidu Is Different From Google

Aug 19, 2013 - Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Comments

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Making WeChat Work for Brands

Jul 3, 2013 - It's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Comments

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Factors to Consider When Opening a TMall Shop

May 22, 2013 - Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the main... Comments

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TMall - Gateway to China's Growing E-Commerce Market

May 21, 2013 - Is it the digital sales channel for brands in China? Comments

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Weibo: China's 'Twitter on Steroids'

Apr 10, 2013 - What it is, how it works, and why it matters for marketers. Comments

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Digital Engagement in China - Social Gets Serious [Infographic]

Mar 22, 2013 - Successful digital engagement in China comes down to five key points. Comments

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