Chief Marketing Officer
As Corporate Vice President of Marketing for Skype, a division of Microsoft, Elisa Steele leads integrated marketing for Skype. In this role, Elisa oversees Skype's global brand and marketing functions, as well as local go-to-market activities. She reports to Skype President Tony Bates and is based at Skype's office in Palo Alto. Elisa is tasked with promoting, protecting, and growing one of the best loved brands in the world.
Elisa has extensive experience leading global marketing at technology companies and joined Skype after serving as EVP and chief marketing officer at Yahoo. During her time at Yahoo, she was responsible for the company's global marketing strategy and functions including brand, consumer, business-business, research and insights, communications, policy, privacy, and regional marketing.
Prior to Yahoo, she was senior vice president of corporate marketing at NetApp, where she led a transformational brand strategy for the company and was responsible for the execution of marketing programs, communications, corporate relations, and integrated marketing functions on a global basis. Before NetApp, Elisa led Sun's integrated marketing and merchandising organization, where she was responsible for global go-to-market initiatives, campaign execution, events, online marketing, and installed base marketing. Her experience includes marketing management positions at iPlanet eCommerce Solutions and JavaSoft. She was also a sales leader at AT&T for several years, producing revenue growth nationally and managing diverse sales organizations.
In addition to her role at Skype, Elisa currently serves on the Board of Directors of RMG Networks and the Advisory Boards to the consumer Internet companies CareZone and Eyeona. In 2009, Advertising Age named her a "Women to Watch." Elisa's global marketing teams have been recognized in the industry for excellence in branding, innovation, convergence, and experiences. She is also a strong advocate of Women in Technology programs and is on the Forbes Executive Women advisory board. Elisa is passionate about education and participates in various community and school programs in her local community.
Elisa holds a master of business administration degree from San Francisco State University and a bachelor of business administration degree from the University of New Hampshire.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.