Search Engine Optimization Professional ,
Scott Kellam is a search engine optimization professional with over 8 years of experience in the industry. Scott has developed SEO strategies for marquee clients such as SAP, HSBC, Humana, Saint Laurent (YSL), SanDisk, The Wharton School at the University of Pennsylvania and many others. He has worked in search marketing since 2005 with a proven track record of developing profitable SEO and social media strategies. With a deep understanding of both technical SEO issues as well as search marketing’s role in identifying and connecting with target audiences, Scott has been able to effectively scale strategies that directly impact bottom lines for clients of all sizes across B2B and B2C industries as well as non-profits.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT