Scott Kellam

Scott Kellam

Search Engine Optimization Professional ,

Scott Kellam is a search engine optimization professional with over 8 years of experience in the industry. Scott has developed SEO strategies for marquee clients such as SAP, HSBC, Humana, Saint Laurent (YSL), SanDisk, The Wharton School at the University of Pennsylvania and many others. He has worked in search marketing since 2005 with a proven track record of developing profitable SEO and social media strategies. With a deep understanding of both technical SEO issues as well as search marketing’s role in identifying and connecting with target audiences, Scott has been able to effectively scale strategies that directly impact bottom lines for clients of all sizes across B2B and B2C industries as well as non-profits.

Profile

RECENT ARTICLES BY SCOTT KELLAM

question-search-trends1

2 Key Concepts for Developing Content in Response to Google Hummingbird

Nov 13, 2013 - Search trends and behaviors are changing, so should your content's focus. Comments

googleencryption

Great, All of My Keywords Are Gone...Now What?

Oct 8, 2013 - Google is encrypting all keyword-level organic search data. Here's how marketers can deal. Comments

ifttt

Leveraging IFTTT for SEO and Social Media

Sep 12, 2013 - Consider this approach in using social media to brainstorm new content ideas for your site. Comments

tokyostreet

Standing Out in the Crowd With Local Search

Aug 6, 2013 - Consider these three ways to claim your local search result's real estate. Comments

responsivedesign

Responsive Websites for a Better Mobile Experience

Jul 9, 2013 - It's clear the question is no longer should we invest in mobile, but how should we invest in mobile. Comments

mobilegrowthfeatured

SEO Opportunities and Advantages for First-Movers in Asia

Jun 17, 2013 - What's next for search marketing in Asia? The timing is ripe to gain first-mover advantage. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...