Scott Kellam

Scott Kellam

Search Engine Optimization Professional ,

Scott Kellam is a search engine optimization professional with over 8 years of experience in the industry. Scott has developed SEO strategies for marquee clients such as SAP, HSBC, Humana, Saint Laurent (YSL), SanDisk, The Wharton School at the University of Pennsylvania and many others. He has worked in search marketing since 2005 with a proven track record of developing profitable SEO and social media strategies. With a deep understanding of both technical SEO issues as well as search marketing’s role in identifying and connecting with target audiences, Scott has been able to effectively scale strategies that directly impact bottom lines for clients of all sizes across B2B and B2C industries as well as non-profits.

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RECENT ARTICLES BY SCOTT KELLAM

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2 Key Concepts for Developing Content in Response to Google Hummingbird

Nov 13, 2013 - Search trends and behaviors are changing, so should your content's focus. Comments

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Great, All of My Keywords Are Gone...Now What?

Oct 8, 2013 - Google is encrypting all keyword-level organic search data. Here's how marketers can deal. Comments

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Leveraging IFTTT for SEO and Social Media

Sep 12, 2013 - Consider this approach in using social media to brainstorm new content ideas for your site. Comments

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Standing Out in the Crowd With Local Search

Aug 6, 2013 - Consider these three ways to claim your local search result's real estate. Comments

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Responsive Websites for a Better Mobile Experience

Jul 9, 2013 - It's clear the question is no longer should we invest in mobile, but how should we invest in mobile. Comments

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SEO Opportunities and Advantages for First-Movers in Asia

Jun 17, 2013 - What's next for search marketing in Asia? The timing is ripe to gain first-mover advantage. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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