Marketing News & Expert Advice
Dec 11, 2013 -
Email marketing must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off...
Dec 9, 2013 -
Return Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet engagement...
Nov 21, 2013 -
The key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers.
Nov 15, 2013 -
Having content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how...
Nov 5, 2013 -
While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses?
Oct 31, 2013 -
Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice...
Oct 28, 2013 -
IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns...
Oct 23, 2013 -
As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much...
Oct 14, 2013 -
Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads.
Sep 23, 2013 -
Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business.
Sep 18, 2013 -
Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond...
Sep 10, 2013 -
Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world.
Aug 5, 2013 -
North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional...
Jul 10, 2013 -
Fully internationalized domain names will go live before the end of this year. Are brands ready?
Jun 14, 2013 -
Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to...
May 3, 2013 -
David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing...
Apr 22, 2013 -
A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence...
Apr 19, 2013 -
As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters...
Mar 25, 2013 -
Before exploring big data, there are far more fundamental foundational steps to take.
Mar 12, 2013 -
Fan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness.
Feb 1, 2013 -
You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean?
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