Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...
View articleWeb and app development is a growing part of digital agency engagements. Agile, integrated collaboration on development and creative can prevent slipp...
View articleIt's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively beg...
View articleHow proper content monetization can greatly increase your bottom line. Read More...
View articleEffective execution of a content marketing campaign is easier said than done. Here's how you can create an efficient, organized strategy to generate R...
View articleMany marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips f...
View articleConsider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensi...
View articleA successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Read More...
View articleEmail automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...
View articleInteractive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes...
View articleBrands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this s...
View articleIn honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...
View articleRetargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...
View articleThough native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them m...
View articleMost people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...
View articleIn the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Read More...
View articleProgrammatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Read More...
View articleThese four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Read More...
View articleEven though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...
View articlePaul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order t...
View articleThe introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. Ho...
View articleUtility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Read More...
View articleWith the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Rea...
View articleWith Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which eve...
View articleThere's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 time...
View articleQuiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertisin...
View articleFive ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. R...
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