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mobilemarketing

Asia - Approaching Adolescence in Mobile

Mar 17, 2014 - There's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 times... Comments

new-iab-logo

IAB: Fraudulent Traffic Creates Loud Bang

Feb 13, 2014 - Quiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertising... Comments

vizurychart

A Beginner’s Guide to E-Commerce Retargeting

Feb 4, 2014 - Five ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. Comments

superbowl2014

Which Ads Won Super Bowl XXVIII?

Feb 3, 2014 - A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and... Comments

oreo-dunk-in-dark

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland... Comments

davidasteinberg

Email Targeting Tips for Retailers to Break Through Inbox Clutter and Connect

Dec 19, 2013 - XL Marketing CEO David A. Steinberg answers: how does my brand break through and connect with the right segment of email users to drive the desired... Comments

mobile-video-view

Online Video Ad Trends 2014: Shake-Up in Programmatic Trading

Dec 19, 2013 - 3 trends and issues that will impact the online video market in the next 12 months. Comments

Gifts under Christmas tree

Maximize Holiday Momentum with Your Email Marketing Program in the New Year

Dec 18, 2013 - Inevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email marketing... Comments

shutterstock-147642644

Cart Abandonment Email Insights from Cyber Monday

Dec 17, 2013 - On Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser after... Comments

targets

Achieving Right Time, Right Message in Email Marketing and Beyond

Dec 16, 2013 - Guest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they... Comments

Gmail logo

Google’s Latest Email Marketing Game Changer: Gmail to Auto-Show Images

Dec 13, 2013 - Gmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! BrightWave's Kirsten... Comments

Woman on Mobile Phone

First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness

Dec 13, 2013 - In early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design... Comments

shutterstock-146190029

Use Email to Amplify Content, Search & Social

Dec 11, 2013 - Email marketing must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off... Comments

tomsatherse

The First Mobile Holiday Season Gives Marketers New Audience Segments

Dec 9, 2013 - Return Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet engagement... Comments

songdani

5 Lessons from Instagram Influencers

Nov 21, 2013 - The key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers. Comments

content

I Want Our Brand Content to Go Viral; That's a Thing, Right?

Nov 15, 2013 - Having content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how... Comments

ecommerce

E-Commerce in China: Consider RTB to Deliver Results

Nov 5, 2013 - While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Comments

youku

Video Advertising is Evolving in China

Oct 31, 2013 - Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice... Comments

blair-reeves

Online Advertising, BATNAs & the Failure of Do Not Track

Oct 28, 2013 - IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns... Comments

home-pictela

How to Leverage Premium Assets to Create More Engaging Digital Ads

Oct 14, 2013 - Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Comments

jonquinton

Keyword Research and Optimization: SES Hong Kong

Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments

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