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RECENT ARTICLES BY GUEST

new-retargeting

Optimize the Buyer Journey with Respectful Retargeting

Jul 30, 2015 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more... Comments

advertising-words

In Defense of the Banner Ad

Jun 10, 2015 - Though native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them... Comments

youtube-logo

Is YouTube a Social Network?

Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from... Comments

future1

Building the Digital Marketing Agency of the Future

Apr 6, 2015 - In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Comments

programmatic

2015: Rethinking Programmatic

Feb 9, 2015 - Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Comments

shutterstock-216591901

4 Surefire Ways to Maximize Ad Spend in 2015

Dec 10, 2014 - These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Comments

online-video-advertising

If You’re Buying Viewable Impressions, Demand Time Slots

Dec 3, 2014 - Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they... Comments

digital-transformation

The Importance of Digital Transformation

Sep 9, 2014 - Paul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order... Comments

instagram-collage

I’m an Instagram Lover and a Fighter – Are Ads Going to Ruin My Relationship?

Jul 17, 2014 - The introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform... Comments

canneslions

VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Digital Officer]

Jun 23, 2014 - Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Comments

worldcup2014

5 Steps to a World Cup-Winning PPC Account Structure

May 13, 2014 - With the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Comments

east-coast-west-coast

East vs. West, Content vs. Tech, f8 vs. NewFronts

Apr 28, 2014 - With Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which event... Comments

mobilemarketing

Asia - Approaching Adolescence in Mobile

Mar 17, 2014 - There's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 times... Comments

new-iab-logo

IAB: Fraudulent Traffic Creates Loud Bang

Feb 13, 2014 - Quiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertising... Comments

vizurychart

A Beginner’s Guide to E-Commerce Retargeting

Feb 4, 2014 - Five ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. Comments

superbowl2014

Which Ads Won Super Bowl XXVIII?

Feb 3, 2014 - A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and... Comments

oreo-dunk-in-dark

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland... Comments

davidasteinberg

Email Targeting Tips for Retailers to Break Through Inbox Clutter and Connect

Dec 19, 2013 - XL Marketing CEO David A. Steinberg answers: how does my brand break through and connect with the right segment of email users to drive the desired... Comments

mobile-video-view

Online Video Ad Trends 2014: Shake-Up in Programmatic Trading

Dec 19, 2013 - 3 trends and issues that will impact the online video market in the next 12 months. Comments

Gifts under Christmas tree

Maximize Holiday Momentum with Your Email Marketing Program in the New Year

Dec 18, 2013 - Inevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email marketing... Comments

shutterstock-147642644

Cart Abandonment Email Insights from Cyber Monday

Dec 17, 2013 - On Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser after... Comments

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