A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and w...
View articleA look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland...
View articleXL Marketing CEO David A. Steinberg answers: how does my brand break through and connect with the right segment of email users to drive the desired ac...
View article3 trends and issues that will impact the online video market in the next 12 months. Read More...
View articleInevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email mar...
View articleOn Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser aft...
View articleGuest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they've...
View articleGmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! BrightWave's Kirst...
View articleIn early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design...
View articleEmail marketing must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off...
View articleReturn Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet enga...
View articleThe key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers. Read More...
View articleHaving content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how...
View articleWhile Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Read More...
View articleLeapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best pra...
View articleIBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy conce...
View articlePictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Read More...
View articleEffective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Read ...
View articleSocial media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond...
View articleConsider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world. Read More...
View articleNorth American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional ...
View articleFully internationalized domain names will go live before the end of this year. Are brands ready? Read More...
View articleQuestion for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to yo...
View articleDavid Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketin...
View articleA growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence....
View articleAs back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other para...
View articleBefore exploring big data, there are far more fundamental foundational steps to take. Read More...
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