Yahoo’s Top Tips for Writing Copy That Converts

Oct 1, 2015 - Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips... Comments


4 Best Practices for Creating a Custom Content Strategy

Oct 1, 2015 - Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity... Comments


5 Ways to Create an Irresistible Call to Action

Sep 30, 2015 - A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Comments

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An Email Marketer's Guide to Smart Automation

Sep 30, 2015 - Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers... Comments


5 Ways to Increase Engagement with Interactive Content

Sep 29, 2015 - Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes... Comments


The New Standard of Convenience - From Anywhere

Sep 17, 2015 - Brands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this... Comments


10 Things That Changed in Advertising During the Last Decade

Sep 11, 2015 - In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have... Comments


Optimize the Buyer Journey with Respectful Retargeting

Jul 30, 2015 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more... Comments


In Defense of the Banner Ad

Jun 10, 2015 - Though native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them... Comments


Is YouTube a Social Network?

Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from... Comments


Building the Digital Marketing Agency of the Future

Apr 6, 2015 - In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Comments


2015: Rethinking Programmatic

Feb 9, 2015 - Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Comments


4 Surefire Ways to Maximize Ad Spend in 2015

Dec 10, 2014 - These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Comments


If You’re Buying Viewable Impressions, Demand Time Slots

Dec 3, 2014 - Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they... Comments


The Importance of Digital Transformation

Sep 9, 2014 - Paul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order... Comments


I’m an Instagram Lover and a Fighter – Are Ads Going to Ruin My Relationship?

Jul 17, 2014 - The introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform... Comments


VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Digital Officer]

Jun 23, 2014 - Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Comments


5 Steps to a World Cup-Winning PPC Account Structure

May 13, 2014 - With the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Comments


East vs. West, Content vs. Tech, f8 vs. NewFronts

Apr 28, 2014 - With Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which event... Comments


Asia - Approaching Adolescence in Mobile

Mar 17, 2014 - There's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 times... Comments


IAB: Fraudulent Traffic Creates Loud Bang

Feb 13, 2014 - Quiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertising... Comments

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