Which Ads Won Super Bowl XXVIII?
Marketing

Which Ads Won Super Bowl XXVIII?

10y Guest

Which Ads Won Super Bowl XXVIII?

A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and w...

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Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl
Marketing

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

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Be More Oreo: How Brands Can Emerge Victorious Fro...

A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland...

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Email Targeting Tips for Retailers to Break Through Inbox Clutter and Connect
Advanced Email Marketing

Email Targeting Tips for Retailers to Break Through Inbox Clutter and Conne...

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Email Targeting Tips for Retailers to Break Throug...

XL Marketing CEO David A. Steinberg answers: how does my brand break through and connect with the right segment of email users to drive the desired ac...

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Online Video Ad Trends 2014: Shake-Up in Programmatic Trading
Asia

Online Video Ad Trends 2014: Shake-Up in Programmatic Trading

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Online Video Ad Trends 2014: Shake-Up in Programma...

3 trends and issues that will impact the online video market in the next 12 months. Read More...

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Maximize Holiday Momentum with Your Email Marketing Program in the New Year
Advanced Email Marketing

Maximize Holiday Momentum with Your Email Marketing Program in the New Year

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Maximize Holiday Momentum with Your Email Marketin...

Inevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email mar...

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Cart Abandonment Email Insights from Cyber Monday
Advanced Email Marketing

Cart Abandonment Email Insights from Cyber Monday

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Cart Abandonment Email Insights from Cyber Monday

On Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser aft...

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Achieving Right Time, Right Message in Email Marketing and Beyond
Advanced Email Marketing

Achieving Right Time, Right Message in Email Marketing and Beyond

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Achieving Right Time, Right Message in Email Marke...

Guest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they've...

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Google’s Latest Email Marketing Game Changer: Gmail to Auto-Show Images
Advanced Email Marketing

Google’s Latest Email Marketing Game Changer: Gmail to Auto-Show Images

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Google’s Latest Email Marketing Game Changer: Gmai...

Gmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! BrightWave's Kirst...

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First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness
Advanced Email Marketing

First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness

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First Truly Mobile Christmas Prompts Rise in Email...

In early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design...

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Use Email to Amplify Content, Search & Social
Advanced Email Marketing

Use Email to Amplify Content, Search & Social

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Use Email to Amplify Content, Search & Social

Email marketing must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off...

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The First Mobile Holiday Season Gives Marketers New Audience Segments
Advanced Email Marketing

The First Mobile Holiday Season Gives Marketers New Audience Segments

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The First Mobile Holiday Season Gives Marketers Ne...

Return Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet enga...

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5 Lessons from Instagram Influencers
Asia

5 Lessons from Instagram Influencers

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5 Lessons from Instagram Influencers

The key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers. Read More...

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I Want Our Brand Content to Go Viral; That's a Thing, Right?
Media

I Want Our Brand Content to Go Viral; That's a Thing, Right?

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I Want Our Brand Content to Go Viral; That's a Thi...

Having content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how...

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E-Commerce in China: Consider RTB to Deliver Results
Asia

E-Commerce in China: Consider RTB to Deliver Results

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E-Commerce in China: Consider RTB to Deliver Resul...

While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Read More...

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Video Advertising is Evolving in China
Asia

Video Advertising is Evolving in China

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Video Advertising is Evolving in China

Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best pra...

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Online Advertising, BATNAs & the Failure of Do Not Track
Marketing

Online Advertising, BATNAs & the Failure of Do Not Track

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Online Advertising, BATNAs & the Failure of Do...

IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy conce...

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How to Leverage Premium Assets to Create More Engaging Digital Ads
Media

How to Leverage Premium Assets to Create More Engaging Digital Ads

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How to Leverage Premium Assets to Create More Enga...

Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Read More...

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Keyword Research and Optimization: SES Hong Kong
Asia

Keyword Research and Optimization: SES Hong Kong

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Keyword Research and Optimization: SES Hong Kong

Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Read ...

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Four Ways to Turn Customer Frowns Upside Down via Social Media
Asia

Four Ways to Turn Customer Frowns Upside Down via Social Media

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Four Ways to Turn Customer Frowns Upside Down via ...

Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond...

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A New ACID Test for Spreadable Campaigns
Asia

A New ACID Test for Spreadable Campaigns

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A New ACID Test for Spreadable Campaigns

Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world. Read More...

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Innovations in Asian Shopper Technology
Asia

Innovations in Asian Shopper Technology

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Innovations in Asian Shopper Technology

North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional ...

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Why the ICANN New gTLDs Will Present New Opportunities to Brands
Asia

Why the ICANN New gTLDs Will Present New Opportunities to Brands

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Why the ICANN New gTLDs Will Present New Opportuni...

Fully internationalized domain names will go live before the end of this year. Are brands ready? Read More...

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Driving Mobile Advertising for Automotive Brands
Asia

Driving Mobile Advertising for Automotive Brands

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Driving Mobile Advertising for Automotive Brands

Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to yo...

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CMOs Should Focus on Keyword-Driven Marketing
Asia

CMOs Should Focus on Keyword-Driven Marketing

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CMOs Should Focus on Keyword-Driven Marketing

David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketin...

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China: Using Social Scoring to Assess KOL Effectiveness
Asia

China: Using Social Scoring to Assess KOL Effectiveness

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China: Using Social Scoring to Assess KOL Effectiv...

A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence....

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Great Expectations: The Story of Mobile Coupons?
Asia

Great Expectations: The Story of Mobile Coupons?

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Great Expectations: The Story of Mobile Coupons?

As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other para...

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6 Ways You Should Think of Data
Analytics

6 Ways You Should Think of Data

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6 Ways You Should Think of Data

Before exploring big data, there are far more fundamental foundational steps to take. Read More...

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