Parth  Mukherjee

Parth Mukherjee

Head of Marketing , Jifflenow

Parth heads the marketing team at Jifflenow and brings in considerable experience in the tech marketing space for products as well as services. In this capacity, he manages brand and marketing strategy, investments, campaigns, and product evangelism. Prior to joining Jifflenow, Parth was senior product marketer at ad tech startup, Vizury and he has also worked at Adobe , Cognizant, and Infosys. Parth holds an MBA in Marketing from XLRI and a Bachelors degree in Engineering from IIT Kanpur in India. He can be found on Twitter @parthsm and LinkedIn.

RECENT ARTICLES BY PARTH MUKHERJEE

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The First Month in Start-Up/SME Marketing (Part 3)

Jul 16, 2014 - Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content... Comments

business-plan-1

The First Month in Start-Up/SME Marketing Part 2

Jun 18, 2014 - The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its... Comments

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The First Month in Start-Up/SME Marketing

May 8, 2014 - In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Comments

retargeting

Is Retargeting Really a Creepy Stalker?

Jan 20, 2014 - Retargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Comments

devicerecognition

5 Things That Will Change Retargeting in 2014

Dec 18, 2013 - Remarketing predictions to watch out for in the new year. Comments

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Social Retargeting: Where to Spend it

Nov 3, 2013 - I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargeting... Comments

big-data

How to Apply Big Data Analytics in Retargeting

Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments

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50 Shades of Retargeting

Aug 13, 2013 - A marketer's guide to the different types of retargeting for your campaign. Comments

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What Makes Retargeting Successful?

Jul 11, 2013 - An introduction to how the concept is different from regular display campaigns. Comments

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The Proof of the Digital Pudding

Feb 25, 2013 - A deep dive into Adobe's Metrics not Myths campaign. Comments

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