Marketing News & Expert Advice
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Parth Mukherjee is a senior product marketing manager at Vizury. In his capacity, he manages marketing strategy, investments, lead generation, corporate communication and PR. Parth also creates as well as manages social and web content for Vizury products and is a specialist in the field of analytics. He holds an MBA in Marketing from XLRI and a BTech from IIT Kanpur in India. Parth can be found on Twitter @parthsm and LinkedIn.
RECENT ARTICLES BY PARTH MUKHERJEE
How to Apply Big Data Analytics in Retargeting
Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments
50 Shades of Retargeting
Aug 13, 2013 - A marketer's guide to the different types of retargeting for your campaign. Comments
What Makes Retargeting Successful?
Jul 11, 2013 - An introduction to how the concept is different from regular display campaigns. Comments
The Proof of the Digital Pudding
Feb 25, 2013 - A deep dive into Adobe's Metrics not Myths campaign. Comments
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