Parth  Mukherjee

Parth Mukherjee

Head of Marketing , Jifflenow

Parth heads the marketing team at Jifflenow and brings in considerable experience in the tech marketing space for products as well as services. In this capacity, he manages brand and marketing strategy, investments, campaigns, and product evangelism. Prior to joining Jifflenow, Parth was senior product marketer at ad tech startup, Vizury and he has also worked at Adobe , Cognizant, and Infosys. Parth holds an MBA in Marketing from XLRI and a Bachelors degree in Engineering from IIT Kanpur in India. He can be found on Twitter @parthsm and LinkedIn.

RECENT ARTICLES BY PARTH MUKHERJEE

shutterstock-193744262-startup-cmo

First Month of a Start-Up: CMO's Top 10

Dec 3, 2014 - This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick... Comments

social-media-strategy

The First Month in Start-Up/SME Marketing (Part 4)

Oct 20, 2014 - The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a... Comments

startup-lightbulb-man

The First Month in Start-Up/SME Marketing (Part 3)

Jul 16, 2014 - Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content... Comments

business-plan-1

The First Month in Start-Up/SME Marketing Part 2

Jun 18, 2014 - The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its... Comments

strategy

The First Month in Start-Up/SME Marketing

May 8, 2014 - In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Comments

retargeting

Is Retargeting Really a Creepy Stalker?

Jan 20, 2014 - Retargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Comments

devicerecognition

5 Things That Will Change Retargeting in 2014

Dec 18, 2013 - Remarketing predictions to watch out for in the new year. Comments

twitter

Social Retargeting: Where to Spend it

Nov 3, 2013 - I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargeting... Comments

big-data

How to Apply Big Data Analytics in Retargeting

Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments

retargetingchart

50 Shades of Retargeting

Aug 13, 2013 - A marketer's guide to the different types of retargeting for your campaign. Comments

target

What Makes Retargeting Successful?

Jul 11, 2013 - An introduction to how the concept is different from regular display campaigns. Comments

adobefeatured

The Proof of the Digital Pudding

Feb 25, 2013 - A deep dive into Adobe's Metrics not Myths campaign. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...