Parth  Mukherjee

Parth Mukherjee

Senior Product Marketing Manager, Vizury

Parth Mukherjee is a senior product marketing manager at Vizury. In his capacity, he manages marketing strategy, investments, lead generation, corporate communication and PR. Parth also creates as well as manages social and web content for Vizury products and is a specialist in the field of analytics. He holds an MBA in Marketing from XLRI and a BTech from IIT Kanpur in India. Parth can be found on Twitter @parthsm and LinkedIn.

RECENT ARTICLES BY PARTH MUKHERJEE

retargeting

Is Retargeting Really a Creepy Stalker?

Jan 20, 2014 - Retargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Comments

devicerecognition

5 Things That Will Change Retargeting in 2014

Dec 18, 2013 - Remarketing predictions to watch out for in the new year. Comments

twitter

Social Retargeting: Where to Spend it

Nov 3, 2013 - I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargeting... Comments

big-data

How to Apply Big Data Analytics in Retargeting

Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments

retargetingchart

50 Shades of Retargeting

Aug 13, 2013 - A marketer's guide to the different types of retargeting for your campaign. Comments

target

What Makes Retargeting Successful?

Jul 11, 2013 - An introduction to how the concept is different from regular display campaigns. Comments

adobefeatured

The Proof of the Digital Pudding

Feb 25, 2013 - A deep dive into Adobe's Metrics not Myths campaign. Comments

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