Parth  Mukherjee

Parth Mukherjee

Head of Marketing , Jifflenow

Parth heads the marketing team at Jifflenow and brings in considerable experience in the tech marketing space for products as well as services. In this capacity, he manages brand and marketing strategy, investments, campaigns, and product evangelism. Prior to joining Jifflenow, Parth was senior product marketer at ad tech startup, Vizury and he has also worked at Adobe , Cognizant, and Infosys. Parth holds an MBA in Marketing from XLRI and a Bachelors degree in Engineering from IIT Kanpur in India. He can be found on Twitter @parthsm and LinkedIn.

RECENT ARTICLES BY PARTH MUKHERJEE

startup-lightbulb-man

The First Month in Start-Up/SME Marketing (Part 3)

Jul 16, 2014 - Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content... Comments

business-plan-1

The First Month in Start-Up/SME Marketing Part 2

Jun 18, 2014 - The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its... Comments

strategy

The First Month in Start-Up/SME Marketing

May 8, 2014 - In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Comments

retargeting

Is Retargeting Really a Creepy Stalker?

Jan 20, 2014 - Retargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Comments

devicerecognition

5 Things That Will Change Retargeting in 2014

Dec 18, 2013 - Remarketing predictions to watch out for in the new year. Comments

twitter

Social Retargeting: Where to Spend it

Nov 3, 2013 - I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargeting... Comments

big-data

How to Apply Big Data Analytics in Retargeting

Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments

retargetingchart

50 Shades of Retargeting

Aug 13, 2013 - A marketer's guide to the different types of retargeting for your campaign. Comments

target

What Makes Retargeting Successful?

Jul 11, 2013 - An introduction to how the concept is different from regular display campaigns. Comments

adobefeatured

The Proof of the Digital Pudding

Feb 25, 2013 - A deep dive into Adobe's Metrics not Myths campaign. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...