Marshall Sponder

Marshall Sponder

Analytics Consultant

WebMetricsGuru

For over a decade Marshall Sponder has influenced the development of the digital analytics industry with his WebMetricsGuru writings that focus on social media metrics, analytics and media convergence. He also possesses considerable in-house corporate experience with roles at IBM, Monster.com, Porter Novelli, and WCG while continuing to work with start-ups. Marshall is a Board Member Emeritus at the Web Analytics Association (DAA) and teaches Web Intelligence at Rutgers University and Baruch Business College. Marshall is the author of "Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics," published by McGraw-Hill in 2011.

RECENT ARTICLES BY MARSHALL SPONDER

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Enrich Your Data to Increase Converged Analytics Effectiveness

Nov 17, 2014 - Organizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from... Comments

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The Convergence Assessment

Oct 20, 2014 - Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Comments

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Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

Sep 22, 2014 - A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscape... Comments

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Convergence Analytics and the 2014 Gartner Hype Cycle

Aug 25, 2014 - A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. Comments

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Connecting Data With the Analytics Selfie

Jul 28, 2014 - Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this... Comments

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Staying in the Watchtower - Knowing When and Where to Converge

Jun 30, 2014 - Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of... Comments

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Convergence Growing Pains in TV and Retail Marketing

Jun 2, 2014 - We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying... Comments

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Converged Analytics for Media Effectiveness

May 5, 2014 - Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences... Comments

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#CZLNY: ClickZ Live Convergence in Search Marketing

Apr 7, 2014 - A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of... Comments

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Growing Hacking Convergence KPIs From Within

Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help... Comments

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What Are the Signs of Convergence?

Feb 10, 2014 - If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Comments

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Convergence and Info-Literacy in 2014

Jan 13, 2014 - What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better... Comments

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2014: Year of Grand Aligned Convergences

Dec 16, 2013 - Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts... Comments

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Convergence in Social Media Produces Actionable Intelligence

Nov 19, 2013 - Converged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via... Comments

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The Converged Digital Industrial Economy and the Internet of Things

Oct 21, 2013 - If the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of this... Comments

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Rise of the Chief Convergence Officer

Sep 26, 2013 - While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Comments

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The 1 Percent Rubric - 5 Questions Leading to Convergence

Aug 26, 2013 - Business leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like... Comments

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Convergence Analytics Needs a New Unified Query Language

Jul 29, 2013 - We need a new, forward-looking approach based on the data we will soon have a lot more of. Comments

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