Marshall Sponder

Marshall Sponder

Analytics Consultant

WebMetricsGuru

For over a decade Marshall Sponder has influenced the development of the digital analytics industry with his WebMetricsGuru writings that focus on social media metrics, analytics and media convergence. He also possesses considerable in-house corporate experience with roles at IBM, Monster.com, Porter Novelli, and WCG while continuing to work with start-ups. Marshall is a Board Member Emeritus at the Web Analytics Association (DAA) and teaches Web Intelligence at Rutgers University and Baruch Business College. Marshall is the author of "Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics," published by McGraw-Hill in 2011.

RECENT ARTICLES BY MARSHALL SPONDER

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Can and Should Convergence Be 'Uberized'?

May 4, 2015 - As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence... Comments

Convergence analytics

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York

Apr 6, 2015 - A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Comments

Convergence analytics

The Meanings of Convergence

Feb 9, 2015 - Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt... Comments

Convergence analytics

Can Convergence Analytics Become Popular?

Jan 12, 2015 - What is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Comments

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Enter the New Year With Convergence Analytics

Dec 15, 2014 - There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers. Comments

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Enrich Your Data to Increase Converged Analytics Effectiveness

Nov 17, 2014 - Organizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from... Comments

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The Convergence Assessment

Oct 20, 2014 - Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Comments

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Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

Sep 22, 2014 - A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscape... Comments

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Convergence Analytics and the 2014 Gartner Hype Cycle

Aug 25, 2014 - A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. Comments

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Connecting Data With the Analytics Selfie

Jul 28, 2014 - Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this... Comments

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Staying in the Watchtower - Knowing When and Where to Converge

Jun 30, 2014 - Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of... Comments

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Convergence Growing Pains in TV and Retail Marketing

Jun 2, 2014 - We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying... Comments

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Converged Analytics for Media Effectiveness

May 5, 2014 - Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences... Comments

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#CZLNY: ClickZ Live Convergence in Search Marketing

Apr 7, 2014 - A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of... Comments

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Growing Hacking Convergence KPIs From Within

Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help... Comments

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What Are the Signs of Convergence?

Feb 10, 2014 - If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Comments

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Convergence and Info-Literacy in 2014

Jan 13, 2014 - What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better... Comments

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2014: Year of Grand Aligned Convergences

Dec 16, 2013 - Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts... Comments

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Convergence in Social Media Produces Actionable Intelligence

Nov 19, 2013 - Converged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via... Comments

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The Converged Digital Industrial Economy and the Internet of Things

Oct 21, 2013 - If the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of this... Comments

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Rise of the Chief Convergence Officer

Sep 26, 2013 - While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Comments

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