Director of Marketing
Cezary is the Director of Marketing at Appboy, a customer engagement platform for mobile apps. He oversees the company's growth as well as its thought leadership in mobile. Appboy is Cezary's second startup. In 2009, he co-founded Wanderfly, a venture-backed travel discovery site that was acquired by TripAdvisor. He also started a digital marketing consultancy and led marketing at tech incubator QLabs. Cezary's career began at Young & Rubicam, where he developed brand strategies for companies like LG, Bacardi, Campbell's, and NHL. A graduate of the Wharton School, Cezary is active in the New York tech community and writes a marketing blog at cezary.co.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.