Cezary Pietrzak

Cezary Pietrzak

Director of Marketing

Appboy

Cezary is the Director of Marketing at Appboy, a customer engagement platform for mobile apps. He oversees the company's growth as well as its thought leadership in mobile. Appboy is Cezary's second startup. In 2009, he co-founded Wanderfly, a venture-backed travel discovery site that was acquired by TripAdvisor. He also started a digital marketing consultancy and led marketing at tech incubator QLabs. Cezary's career began at Young & Rubicam, where he developed brand strategies for companies like LG, Bacardi, Campbell's, and NHL. A graduate of the Wharton School, Cezary is active in the New York tech community and writes a marketing blog at cezary.co.

Profile

RECENT ARTICLES BY CEZARY PIETRZAK

Google Glass is now available in the UK for 1000

What Wearable Technology Means to the Future of Marketing

Aug 14, 2013 - Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Comments

iOS 7 home screen

iOS 7 Implications for Marketers

Jul 17, 2013 - These four themes will help marketers move beyond a laundry list of tasks for their next app update and toward a holistic way of thinking about the... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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