Marketing News & Expert Advice
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Cezary is the Director of Marketing at Appboy, a customer engagement platform for mobile apps. He oversees the company's growth as well as its thought leadership in mobile. Appboy is Cezary's second startup. In 2009, he co-founded Wanderfly, a venture-backed travel discovery site that was acquired by TripAdvisor. He also started a digital marketing consultancy and led marketing at tech incubator QLabs. Cezary's career began at Young & Rubicam, where he developed brand strategies for companies like LG, Bacardi, Campbell's, and NHL. A graduate of the Wharton School, Cezary is active in the New York tech community and writes a marketing blog at cezary.co.
RECENT ARTICLES BY CEZARY PIETRZAK
What Wearable Technology Means to the Future of Marketing
Aug 14, 2013 - Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Comments
iOS 7 Implications for Marketers
Jul 17, 2013 - These four themes will help marketers move beyond a laundry list of tasks for their next app update and toward a holistic way of thinking about the... Comments
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