Max  Sim

Max Sim

Regional Head of Digital, JobsDB

Max Sim is regional head of digital at JobsDB. He oversees digital marketing in China, Indonesia, Hong Kong, Singapore, Thailand, Philippines, and Malaysia.Max began his career as a developer at Accenture's e-commerce Development Centre. Over the last 12 years, he has worked for a variety of global digital marketing projects with a focus on rolling out large scale enterprise SEO projects for News Corp subsidiaries. Before joining JobsDB, he was hired by Omnicom to bring BlueCurrent, a boutique agency group from Japan to Hong Kong. He has worked with many blue chip clients including Estee Lauder, Hitachi Data Systems, Metlife, and Harrow International School. Max takes an integrated approach to digital marketing and practices PR, SEM, and social in many of his projects.

RECENT ARTICLES BY MAX SIM

content

A 12-Month Journey to Launching a Content Marketing Program

Apr 28, 2014 - Content marketing still battles for internal buy-in even among major brands. This is what one job portal in Asia learned from walking the talk in content... Comments

kpi

How to Keep Your Search Team in Asia Humming With the Right KPIs

Oct 28, 2013 - As a senior marketer, how do you plan and build team KPIs that could keep the team accountable and motivated while remaining sensitive to the Asian... Comments

digital-advertising

Digital Advertising - the Never-Ending Arms Race?

Jul 15, 2013 - We have to approach digital advertising in a new way. Consider this. Comments

socialmedia-tweet

How to Stress Test Your Social Media Contest Ideas

Apr 24, 2013 - Consider these factors before launching your social media contest. Comments

shoppinglist

The APAC Marketer's 2013 Shopping List

Feb 5, 2013 - Here is what I think marketers should be putting into their shopping list for 2013 in the region. Comments

seo

Winning at Enterprise SEO in Asia

Nov 21, 2012 - It is all about influence. Consider these approaches. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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