Russ Fradin

Russ Fradin


Dynamic Signal

Russ Fradin is the co-founder of Dynamic Signal and a digital media industry veteran with more than 15 years' experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300 million in May 2008) and co-founded SocialShield. He was also SVP of BD at, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3 billion in January 2000). Russ is also an active angel investor in the digital world and is on a number of boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.



How Retailers Can Easily Step into Digital Business

May 22, 2015 - Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Comments


How to Develop Genuine Loyalty With Retail Customers

Apr 24, 2015 - These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Comments


5 Great Ways to Engage Your Employees With Content Marketing

Mar 27, 2015 - Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute... Comments

Social Media

Why Marketers Are Banking on Social and Mobile in 2015

Jan 30, 2015 - Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the... Comments


Why You Should Loosen Your Company’s Social Media Policy

Jan 12, 2015 - Your social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Comments


3 Reasons Why Employees Want to Tell Your Story

Dec 5, 2014 - Getting your employees to promote your brand is a great way to boost engagement with consumers. Here are three reasons why they should want to speak... Comments


4 Reasons Brand Advocates Should Focus on Quality Over Quantity

Nov 7, 2014 - Nothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media efforts... Comments


Your Employees: The Most Undervalued Asset in Your Company

Sep 12, 2014 - In order to successfully engage consumers, employees need to be engaged themselves. How can you ensure your employees are working at their full potential... Comments


The Biggest Challenges Within Employee Advocacy

Aug 15, 2014 - An established employee advocacy program is beneficial to both your brand and your employees. Here are some tips for overcoming the main challenges... Comments


Employee Advocacy Drives Real Results in B2B Tech Sector

Jul 18, 2014 - Investing in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate... Comments


How Employee Advocacy Builds Personal Brands

Jun 20, 2014 - By establishing an employee advocacy program, companies can strengthen their own reputation and brand, while enabling their employees to do the same. Comments


Employees: The Key to Improving Brand Perception

May 23, 2014 - In order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket. Comments


The Link Between Employee Engagement and Employee Advocacy

Apr 25, 2014 - Engaged employees want to talk about your brand, and the more employees act as advocates, the more connected and engaged they feel. Comments


3 Reasons to Start an Employee Advocacy Program

Mar 28, 2014 - There are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy... Comments


Employee Advocacy Doubles Effectiveness of Marketing

Feb 28, 2014 - Employee advocacy is the marketing channel your team needs to amplify the reach of that content, and double the effectiveness of your marketing program... Comments

Social Media ROI

Social Media Can Power Your Sales Pipeline

Feb 10, 2014 - A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Comments


Invite Social Media Influencers to Your Brand's Home

Jan 3, 2014 - If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing... Comments


You Need “Beliebers” for Your Brand

Nov 8, 2013 - Here are some simple steps to create a customer advocacy program that will generate Passionate Advocates. Comments


Your Best Advocates Are the People Who Work With You

Jul 15, 2013 - Brands that empower their employees to become advocates exponentially increase their reach on social by expanding their presence throughout their employees... Comments

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