Russ Fradin

Russ Fradin

CEO

Dynamic Signal

Russ Fradin is the co-founder of Dynamic Signal and a digital media industry veteran with more than 15 years' experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300 million in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3 billion in January 2000). Russ is also an active angel investor in the digital world and is on a number of boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.

RECENT ARTICLES BY RUSS FRADIN

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Employee Advocacy Drives Real Results in B2B Tech Sector

Jul 18, 2014 - Investing in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate... Comments

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How Employee Advocacy Builds Personal Brands

Jun 20, 2014 - By establishing an employee advocacy program, companies can strengthen their own reputation and brand, while enabling their employees to do the same. Comments

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Employees: The Key to Improving Brand Perception

May 23, 2014 - In order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket. Comments

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The Link Between Employee Engagement and Employee Advocacy

Apr 25, 2014 - Engaged employees want to talk about your brand, and the more employees act as advocates, the more connected and engaged they feel. Comments

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3 Reasons to Start an Employee Advocacy Program

Mar 28, 2014 - There are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy... Comments

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Employee Advocacy Doubles Effectiveness of Marketing

Feb 28, 2014 - Employee advocacy is the marketing channel your team needs to amplify the reach of that content, and double the effectiveness of your marketing program... Comments

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Social Media Can Power Your Sales Pipeline

Feb 10, 2014 - A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Comments

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Invite Social Media Influencers to Your Brand's Home

Jan 3, 2014 - If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing... Comments

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You Need “Beliebers” for Your Brand

Nov 8, 2013 - Here are some simple steps to create a customer advocacy program that will generate Passionate Advocates. Comments

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Your Best Advocates Are the People Who Work With You

Jul 15, 2013 - Brands that empower their employees to become advocates exponentially increase their reach on social by expanding their presence throughout their employees... Comments

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