Eric Phu

Eric Phu

VP , Tribal DDB, Greater China

Eric has over a decade of digital marketing experience on both agency and client side. Before joining Tribal DDB, Eric held various roles at Euro RSCG in Sydney for six years, including business development and operations director, head of digital and more recently, head of engagement strategy. Based in Hong Kong, Eric is responsible for overseeing the digital operations of Tribal DDB across Greater China. He has worked with clients such as Sony, Dell, IBM, McDonalds, Unilever, Reckitt Benckiser, Jaguar, Volvo, Tourism Australia, Philips and Intel to take full advantage of the digital space. Eric's passion for technology and marketing meant he also was head lecturer for the AdSchool Digital Strategy course at the University of Technology in Sydney. Connect with Eric on Google+.




Reviving the Dying Art of Influence

Feb 24, 2012 - Where advertising has been used as a hammer to whack consumers on the head, it should instead be a feather that tips the scales. Here's how. Comments


The Real Rising Superpower - and It's Not China.

Jan 20, 2012 - There is actually a much more powerful force rising; we all witnessed that on Wednesday, January 18. Comments


Distilled Wisdom of the Tribe: 5 Insights That Impact Digital Advertising

Nov 2, 2011 - At our annual company summit, assumptions were challenged and worldviews changed. Here are five key takeaways. Comments


Five Things to Ban for Better Creative Work

Aug 23, 2011 - Read this if you're asking for a viral video in your brief. Comments


Google Plus and Facebook Are Redefining the Future of Advertising

Jul 11, 2011 - With the launch of Google Plus, social is here to stay. And advertisers need to rethink how to do social media in these four ways. Comments


What I've Learnt From Advertising

Jun 10, 2011 - Do you have what it takes to be a great digital agency person? Comments


The Death of Digital Advertising

Apr 26, 2011 - It's time the industry paid attention to these six signs. Comments


The Hierarchy of Digital Distractions

Mar 23, 2011 - Can your banner ads cut through the following activities to capture consumer attention? Comments


Digital Marketing Facts: What You Think You Know May No Longer Be True

Feb 24, 2011 - What assumptions do you make in your marketing strategies that might need a review? Here are four to consider. Comments


Digital Specialists and Digital Natives Don't Exist

Jan 12, 2011 - Digital specialists and digital natives are treated as gospel truth few people bother to question the existence of... but we should. And here's why. Comments


View From the Consumer

Nov 26, 2010 - Put yourself in the shoes of a consumer before you plan your next marketing campaign. Consider these five points. Comments


Getting the Most Out of Your Agency Relationship

Oct 27, 2010 - Six ways to get the most out of the clients versus agency relationship. Comments


How to Use Social Media: 5 Lessons From the PR World

Sep 30, 2010 - Hint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Comments

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