Senior Vice President, Global Accounts, Digitas
Erik Sigvald Hermanson is currently based in Hong Kong as SVP ? Global Accounts, responsible for supporting a large number of Digitas? multinational clients across the APAC region. Since Erik joined Digitas in March 2012, he has helped to drive several innovative digital marketing campaigns and establish a strong base of operations. Erik has a strong international background and expertise in digital marketing and social media. He has lived and worked in 6 countries (Canada, UK, Taiwan, Japan, Singapore, and Malaysia) and picked up 4 languages while doing so. After spending 4 years in the PC industry, Erik spent 8 years working for Research in Motion (RIM) in 3 of their regional offices (Canada, UK and Singapore). While on assignment in the UK, Erik was able to drive several large co-marketing efforts with strategic partners (Yahoo! and Facebook), and built a strong online and retail presence for BlackBerry that helped take consumer sales from 30% of total revenue to 70% over the span of 2 years. More recently Erik was been based in Singapore, heading up RIM's digital marketing efforts in APAC. Over a period of two years Erik and his team made BlackBerry the 3rd largest fan site in Indonesia, the 2nd largest tech fan site in India, and organized the largest ever Foursquare swarm event in Asia (over 30k check-ins in less than 4 hours).
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015