Director, Digital and Social Media, MSLGROUP Asia
Gaurav Mishra helps global brands integrate purpose, participation, and profits, as director, digital and social media, MSLGROUP Asia. Previously, Gaurav has studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo Fellow, launched crowdsourced election monitoring platform Vote Report India, and co-founded social media agency 2020 Social. You can connect with Gaurav on his award-winning blog Gauravonomics: http://gauravonomics.com/blog or on Twitter or LinkedIn.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.