Director, Digital and Social Media, MSLGROUP Asia
Gaurav Mishra helps global brands integrate purpose, participation, and profits, as director, digital and social media, MSLGROUP Asia. Previously, Gaurav has studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo Fellow, launched crowdsourced election monitoring platform Vote Report India, and co-founded social media agency 2020 Social. You can connect with Gaurav on his award-winning blog Gauravonomics: http://gauravonomics.com/blog or on Twitter or LinkedIn.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT