Gordon  Choi

Gordon Choi

Lead Strategist, Asia , Clicks2customers

Gordon Choi has paid search experience in Google AdWords and Baidu since 2003; Yahoo/Bing since 2002 and SEO and web analytics experience since 2005 across China, Asia, U.S., U.K. and Australian markets. He gathered China Internet experience through working in-house at Ctrip.com and Alibaba.com and now specializes in setting up SEM/SEO strategies, managing online campaign operations, and implementing web analytics solutions for clients.

Profile

RECENT ARTICLES BY GORDON CHOI

baidu-logo

What Do the Changes to Baidu Paid Search Mean for Marketers?

Oct 23, 2014 - China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Comments

hotels-near-me

Maximizing SEO Results for Hotel Marketing

Sep 7, 2014 - Maximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel... Comments

hotels

3 Focus Areas for Hotel Marketers

Aug 10, 2014 - Hotel marketers should make sure to understand the different stages of a user's search behavior, as well as the different devices users could potentially... Comments

Travellers at an airport

4 Stages of User Search Behavior for Travel Products

Jul 13, 2014 - When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and... Comments

hotel-reception-lobby

3 Cases to Help Marketers Understand User Behavior on Hotel Booking Websites

Jun 15, 2014 - Your online travel booking engine website is actually very much a vertical search engine or a meta searcher for travel booking information. Comments

china

More Tactics to Improve Landing Page Conversion Rate in China

May 14, 2014 - In the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Comments

conversion-funnel-strategies

How to Improve Landing Page Conversion Rate in China

Apr 8, 2014 - Consider these three approaches to improve the landing page conversions from visitors to your website. Comments

china

10 Ways to Localize Digital Marketing in China

Mar 13, 2014 - These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more... Comments

conversion-funnel-strategies

The 3 Phases of Building an Online Marketing Funnel in China

Jan 27, 2014 - The phases of building an online marketing funnel, with examples from major online travel portals in China. Comments

internetmarketing

5 Approaches for SMBs to Set Up An Internet Marketing Team

Jan 6, 2014 - Consider these 5 ways before you market your products online. Comments

china

An Online Marketing Checklist for China

Dec 10, 2013 - Consider these 8 factors to develop successful digital marketing in China. Comments

china

4 Steps to Develop an Online Marketing Plan for China

Nov 25, 2013 - Consider this approach to draft out your company's online marketing strategy targeting the Chinese audience. Comments

urlnaming

Importance of URL Naming Convention and URL Management for Websites

Oct 5, 2012 - Consider these best practices when naming and managing URLs for your website. Comments

Site Speed Is For Human Visitors and Search Engines

Sep 21, 2012 - Site speed is critical for website owners and marketers. Here's why. Comments

Key Web Analytics Metrics and Reporting

Aug 17, 2012 - A starter's guide to web analytics reporting. Part one in a series. Comments

Web Analytics: JavaScript vs. Web Log

Jul 13, 2012 - Which analytic tools are you using for your website? Comments

baiduindex1

Baidu Search Marketing Tools for China

Jun 15, 2012 - Before kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools. Comments

The Web Analyst Job

May 11, 2012 - An overview of what a web analyst is required to know and do today. Comments

alexa-featured

Alexa for Chinese Internet and Chinese Websites

Apr 16, 2012 - Do you need to find unbiased, third-party information about a website on the Internet? This service should be able to help. Comments

weibofeatured

Social Media Opportunities Under China's Real Identity Weibo

Mar 9, 2012 - Here's how the new policy change will impact marketers. Comments

databaseasia

The Importance of Building Data Centers for Your Chinese Websites

Feb 17, 2012 - As a data analyst in China, here's what you need to know. Comments

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