Gordon  Choi

Gordon Choi

Lead Strategist, Asia , Clicks2customers

Gordon Choi has paid search experience in Google AdWords and Baidu since 2003; Yahoo/Bing since 2002 and SEO and web analytics experience since 2005 across China, Asia, U.S., U.K. and Australian markets. He gathered China Internet experience through working in-house at Ctrip.com and Alibaba.com and now specializes in setting up SEM/SEO strategies, managing online campaign operations, and implementing web analytics solutions for clients.

Profile

RECENT ARTICLES BY GORDON CHOI

conversion-funnel-strategies

How to Improve Landing Page Conversion Rate in China

Apr 8, 2014 - Consider these three approaches to improve the landing page conversions from visitors to your website. Comments

china

10 Ways to Localize Digital Marketing in China

Mar 13, 2014 - These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more... Comments

conversion-funnel-strategies

The 3 Phases of Building an Online Marketing Funnel in China

Jan 27, 2014 - The phases of building an online marketing funnel, with examples from major online travel portals in China. Comments

internetmarketing

5 Approaches for SMBs to Set Up An Internet Marketing Team

Jan 6, 2014 - Consider these 5 ways before you market your products online. Comments

china

An Online Marketing Checklist for China

Dec 10, 2013 - Consider these 8 factors to develop successful digital marketing in China. Comments

china

4 Steps to Develop an Online Marketing Plan for China

Nov 25, 2013 - Consider this approach to draft out your company's online marketing strategy targeting the Chinese audience. Comments

urlnaming

Importance of URL Naming Convention and URL Management for Websites

Oct 5, 2012 - Consider these best practices when naming and managing URLs for your website. Comments

Site Speed Is For Human Visitors and Search Engines

Sep 21, 2012 - Site speed is critical for website owners and marketers. Here's why. Comments

Key Web Analytics Metrics and Reporting

Aug 17, 2012 - A starter's guide to web analytics reporting. Part one in a series. Comments

Web Analytics: JavaScript vs. Web Log

Jul 13, 2012 - Which analytic tools are you using for your website? Comments

baiduindex1

Baidu Search Marketing Tools for China

Jun 15, 2012 - Before kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools. Comments

The Web Analyst Job

May 11, 2012 - An overview of what a web analyst is required to know and do today. Comments

alexa-featured

Alexa for Chinese Internet and Chinese Websites

Apr 16, 2012 - Do you need to find unbiased, third-party information about a website on the Internet? This service should be able to help. Comments

weibofeatured

Social Media Opportunities Under China's Real Identity Weibo

Mar 9, 2012 - Here's how the new policy change will impact marketers. Comments

databaseasia

The Importance of Building Data Centers for Your Chinese Websites

Feb 17, 2012 - As a data analyst in China, here's what you need to know. Comments

databaseasia

The Importance of Data Lifecycles for Chinese Websites

Jan 18, 2012 - Baidu has the data that really matters in China that should be shared back to all Chinese webmasters and advertisers. However, this is not happening. Comments

socialmarketingasia

Social Media Opportunities in China

Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the... Comments

baidufeatured

Is Baidu Changing Chinese Travel Search in China

Nov 10, 2011 - Following Baidu's acquisition of Qunar in June, Qunar's search traffic has overtaken Ctrip as the top online travel site. Comments

seooutsourcing

Outsourcing SEO to Search Agencies or Doing SEO From In-House

Oct 4, 2011 - Evaluate these factors when hiring an SEO agency. Comments

search-marketing

In-House SEM: 5 Factors to Consider

Sep 15, 2011 - A comprehensive evaluation if you should stop outsourcing and bring your paid search efforts in-house. Comments

yihaodian

Baidu: Building a Chinese Internet Empire

Aug 16, 2011 - Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Comments

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