In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...
View articleGordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...
View articleIt's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...
View articleChina's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...
View articleA rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...
View articleForeign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...
View articleIn the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Read More...
View articleEnhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Read More...
View articleChina's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....
View articleChinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...
View articleAnalyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...
View articleChina's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Read More...
View articleMaximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel...
View articleHotel marketers should make sure to understand the different stages of a user's search behavior, as well as the different devices users could potentia...
View articleWhen searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and h...
View articleYour online travel booking engine website is actually very much a vertical search engine or a meta searcher for travel booking information. Read More...
View articleIn the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Read Mor...
View articleConsider these three approaches to improve the landing page conversions from visitors to your website. Read More...
View articleThese 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more...
View articleThe phases of building an online marketing funnel, with examples from major online travel portals in China. Read More...
View articleConsider these 5 ways before you market your products online. Read More...
View articleConsider these 8 factors to develop successful digital marketing in China. Read More...
View articleConsider this approach to draft out your company's online marketing strategy targeting the Chinese audience. Read More...
View articleConsider these best practices when naming and managing URLs for your website. Read More...
View articleSite speed is critical for website owners and marketers. Here's why. Read More...
View articleA starter's guide to web analytics reporting. Part one in a series. Read More...
View articleWhich analytic tools are you using for your website? Read More...
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