Marketing News & Expert Advice
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Gordon Choi is a bilingual search marketer and web analyst who has worked for Ctrip.com and Alibaba.com in China, and Clicks2Customers.com in South Africa. He has gathered his search experience (paid search marketing and search engine optimization) in both the Chinese and global markets since 2002 by integrating analytics systems and managing hundreds of thousands of search marketing dollars.
RECENT ARTICLES BY GORDON CHOI
Importance of URL Naming Convention and URL Management for Websites
Oct 5, 2012 - Consider these best practices when naming and managing URLs for your website. Comments
Baidu Search Marketing Tools for China
Jun 15, 2012 - Before kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools. Comments
Alexa for Chinese Internet and Chinese Websites
Apr 16, 2012 - Do you need to find unbiased, third-party information about a website on the Internet? This service should be able to help. Comments
Social Media Opportunities Under China's Real Identity Weibo
Mar 9, 2012 - Here's how the new policy change will impact marketers. Comments
The Importance of Building Data Centers for Your Chinese Websites
Feb 17, 2012 - As a data analyst in China, here's what you need to know. Comments
The Importance of Data Lifecycles for Chinese Websites
Jan 18, 2012 - Baidu has the data that really matters in China that should be shared back to all Chinese webmasters and advertisers. However, this is not happening. Comments
Social Media Opportunities in China
Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the... Comments
Is Baidu Changing Chinese Travel Search in China
Nov 10, 2011 - Following Baidu's acquisition of Qunar in June, Qunar's search traffic has overtaken Ctrip as the top online travel site. Comments
Outsourcing SEO to Search Agencies or Doing SEO From In-House
Oct 4, 2011 - Evaluate these factors when hiring an SEO agency. Comments
In-House SEM: 5 Factors to Consider
Sep 15, 2011 - A comprehensive evaluation if you should stop outsourcing and bring your paid search efforts in-house. Comments
Baidu: Building a Chinese Internet Empire
Aug 16, 2011 - Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Comments
SEO Analytics for Chinese Online Marketers
Jul 19, 2011 - A guide to tracking performance and monitoring competitive intelligence for search campaigns in China. Comments
SEM Tools for Brand Marketers Targeting China
Jun 22, 2011 - A comprehensive list of tools for search and weibo automation in China. Comments
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