Hari Shankar

Hari Shankar

Asia Pacific Director, Performics

Hari is the Asia Pacific director of Performics; the Publicis-Vivaki arm specialised in search marketing and digital campaign analytics based out of Singapore. <a href="http://www.performics.com">Performics</a> handles search marketing strategies for global brands such as Delta Airlines and Malaysia Airlines amongst others. Hari is a seasoned digital marketing professional with over 13 years experience in the AP region spanning integrated digital media strategy/planning, performance/ROI based marketing, digital media analytics, and measurement. His track record includes successfully building and deploying digital strategies for a repertoire of brands in Asia Pacific such as Singapore Airlines, Starwood Hotels &amp; Resorts, J&amp;J, Nike, Intel, Nokia, and Samsung to name a few. He was the global media director of BLUE Interactive SG (2008), having set up the digital media discipline there; served as the national director- Starcom IP India (2007); served as integrated media director for Dell South Asia (2006); set up Mediacom Interaction Singapore (2005); and was also director- Mindshare Interaction (2004). His interests include metaphysics, music, motorcycles, and life in the wild.

RECENT ARTICLES BY HARI SHANKAR

audiencetarget

Audience Segmentation and Targeting Using Search Behaviour

Apr 27, 2011 - A step-by-step approach to segment and target your audience using search data. Comments

conversionfunnel2

Revisiting the Funnel – A Practical Application

Mar 9, 2011 - Applying the funnel to an American airline that uses paid search to drive demand to its booking engine across Asia. Comments

metrics

Using Conversion Funnel to Analyse Digital Campaign Effectiveness

Jan 20, 2011 - An approach for marketers to track, measure, and analyse their visitors' journeys. Comments

tacticalpromotionsimage

Impact of Tactical Promotions on Search

Dec 16, 2010 - These are the factors you need to consider to drive conversion for your tactical promotions during the festive season. Comments

bid

Should Marketers Bid on One's Own Brand Terms?

Nov 17, 2010 - Even if your brand has excellent recall and equity, here are other factors you must consider. Comments

branding

The Road to Brand From Non Brand – An SEM Perspective

Oct 20, 2010 - The case for brand bidding and applying a generic brand search strategy using the airlines sector as an example. Comments

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