Ian is CEO and chief strategist for Vocanic, Asia's social media and word of mouth marketing agency, with offices in Singapore, Malaysia, and Hong Kong. Vocanic helps brands develop and execute strategies for them to participate in social media and harness the power of personal recommendation. Vocanic had worked for brands such as StarHub, Symantec (Norton), Nokia (CWM), BlackBerry (Bold), Motorola (Milestone), Microsoft (Xbox), Pfizer (Wyeth), DiGi, and others. Ian has called Singapore home for 13 years.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.