Ian  McKee

Ian McKee

CEO, Vocanic

Ian is CEO and chief strategist for Vocanic, Asia's social media and word of mouth marketing agency, with offices in Singapore, Malaysia, and Hong Kong. Vocanic helps brands develop and execute strategies for them to participate in social media and harness the power of personal recommendation. Vocanic had worked for brands such as StarHub, Symantec (Norton), Nokia (CWM), BlackBerry (Bold), Motorola (Milestone), Microsoft (Xbox), Pfizer (Wyeth), DiGi, and others. Ian has called Singapore home for 13 years.

RECENT ARTICLES BY IAN MCKEE

leader

Social Media Marketing: Are You a Leader or Follower?

Jan 26, 2011 - The rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you. Comments

socialnetwork

10 Points for Kickstarting Social Media Marketing in Asia

Nov 11, 2010 - Brands in Asia are cautious to adopt social media marketing. Here are 10 ways companies could beat the competition to leverage the discipline. Comments

koprol

Context Is King: The Marketing Effect of Location in Asia

Oct 6, 2010 - Context, which is about timing, location, conversations, and relevance, is now king. Do marketers in Asia really understand the consequences of this... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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