Ian is CEO and chief strategist for Vocanic, Asia's social media and word of mouth marketing agency, with offices in Singapore, Malaysia, and Hong Kong. Vocanic helps brands develop and execute strategies for them to participate in social media and harness the power of personal recommendation. Vocanic had worked for brands such as StarHub, Symantec (Norton), Nokia (CWM), BlackBerry (Bold), Motorola (Milestone), Microsoft (Xbox), Pfizer (Wyeth), DiGi, and others. Ian has called Singapore home for 13 years.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT