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Ian is CEO and chief strategist for Vocanic, Asia's social media and word of mouth marketing agency, with offices in Singapore, Malaysia, and Hong Kong. Vocanic helps brands develop and execute strategies for them to participate in social media and harness the power of personal recommendation. Vocanic had worked for brands such as StarHub, Symantec (Norton), Nokia (CWM), BlackBerry (Bold), Motorola (Milestone), Microsoft (Xbox), Pfizer (Wyeth), DiGi, and others. Ian has called Singapore home for 13 years.
RECENT ARTICLES BY IAN MCKEE
Social Media Marketing: Are You a Leader or Follower?
Jan 26, 2011 - The rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you. Comments
10 Points for Kickstarting Social Media Marketing in Asia
Nov 11, 2010 - Brands in Asia are cautious to adopt social media marketing. Here are 10 ways companies could beat the competition to leverage the discipline. Comments
Context Is King: The Marketing Effect of Location in Asia
Oct 6, 2010 - Context, which is about timing, location, conversations, and relevance, is now king. Do marketers in Asia really understand the consequences of this... Comments
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