Marketing News & Expert Advice
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James is managing director, Digital Operations and Innovation at GroupM Interaction China responsible for social media and creative production, tactical planning, mobile marketing and new business development. With more than 10 years of experience in digital media, he had demonstrated expertise in interactive and technology industries when working on big brand names in Greater China. James started his career in 2000 with United Advertising in Taipei as an interactive account manager. He then moved to Euro RSCG Taipei as interactive business director responsible for blue-chip business like Intel, Microsoft, and MSN. James relocated to China in 2007 to help build and manage the digital team for OMD, servicing clients such as J&J, GE, and Standard Chartered Bank. In 2010, he was promoted to managing partner for continued growth and instrumental in the business success of MediaCom Interaction in the country.
RECENT ARTICLES BY JAMES WU
Digital Marketing in 2012: Year of Application
Dec 6, 2011 - With so many changes in 2011, being able to apply all you learned would be the key theme for 2012. Consider these four areas. Comments
Media Planning: 1+1=?
Aug 22, 2011 - How do you establish a metric representative across TV and online? Consider these three factors. Comments
Where Are Your Target Consumers?
Jul 14, 2011 - Three reasons why precision marketing fails to take a leading role in China. Comments
Are You Using Microblogs and Mobile Apps to Engage Consumers?
May 18, 2011 - While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Comments
The Effect of 'Media Variation'
Apr 1, 2011 - The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Comments
China: Digital Marketing Trends for 2011
Feb 11, 2011 - Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Comments
Where Are You? 3D Positioning of Social Marketing
Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments
What China's Booming Microblogs Mean for Marketers
Nov 5, 2010 - To begin planning your campaign around a microblog in China, here are two things you need to consider. Comments
How to Optimise Mobile Marketing in Your Media Plan
Oct 6, 2010 - What are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Comments
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