Tokyo 2020 - A Legacy of Experience?

Tokyo 2020 - A Legacy of Experience?

10y Jeff Lippold

Tokyo 2020 - A Legacy of Experience?

With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the...

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Just Passing Through? A Look at LINE vs Facebook

Just Passing Through? A Look at LINE vs Facebook

11y Jeff Lippold

Just Passing Through? A Look at LINE vs Facebook

That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Read More...

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Social and Digital in Japan: What's Next?

Social and Digital in Japan: What's Next?

11y Jeff Lippold

Social and Digital in Japan: What's Next?

Japanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond. Read More...

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Let's Talk About LINE

Let's Talk About LINE

11y Jeff Lippold

Let's Talk About LINE

As marketers, here are several ways we can take advantage of this service. Read More...

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Familiar but New - Japan's Digital Marketing Landscape 2013

Familiar but New - Japan's Digital Marketing Landscape 2013

11y Jeff Lippold

Familiar but New - Japan's Digital Marketing Lands...

Japan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Read More...

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Naver Curates a Strong Following in Japan

Naver Curates a Strong Following in Japan

12y Jeff Lippold

Naver Curates a Strong Following in Japan

Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Read More...

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Japan's Platform Conundrum

Japan's Platform Conundrum

12y Jeff Lippold

Japan's Platform Conundrum

Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less wi...

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Interest vs. Social in Japan

Interest vs. Social in Japan

12y Jeff Lippold

Interest vs. Social in Japan

How the interest graph has shaped the Japanese social media landscape Read More...

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The Pinterest Opportunity in Japan

The Pinterest Opportunity in Japan

12y Jeff Lippold

The Pinterest Opportunity in Japan

How can marketers capitalize on Pinterest opportunities here? Read More...

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The Secrets of Facebook Japan Brand Fandemonium

The Secrets of Facebook Japan Brand Fandemonium

12y Jeff Lippold

The Secrets of Facebook Japan Brand Fandemonium

With no established "playbook" for Japanese brands to interact with fans on Facebook, these three approaches ANA, Lawson, and Satisfaction Guaranteed ...

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The Revolution Will (Likely) Not Be Televised

The Revolution Will (Likely) Not Be Televised

12y Jeff Lippold

The Revolution Will (Likely) Not Be Televised

Why Japanese TV stations and the Internet can't get along. Read More...

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Facebook in Japan: Real Names, Real Value

Facebook in Japan: Real Names, Real Value

13y Jeff Lippold

Facebook in Japan: Real Names, Real Value

Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a g...

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