Jeff Lippold

Jeff Lippold

Digital Strategy Director, Havas Worldwide Digital Tokyo

Jeff is the Digital Strategy Director for Havas Worldwide Digital Tokyo. His professional experience spans integrated communication planning, social media, branding, web strategy/online business development, and e-marketing in Japan and North America. A bicultural Canadian who is fluent in English and Japanese, he is a frequent speaker and blogger on the challenges of cross cultural communications and advertising Japan, where he consults local and global clients alike on the finer nuances of the market.

RECENT ARTICLES BY JEFF LIPPOLD

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Tokyo 2020 - A Legacy of Experience?

Oct 24, 2013 - With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the... Comments

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Just Passing Through? A Look at LINE vs Facebook

Jun 18, 2013 - That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Comments

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Social and Digital in Japan: What's Next?

Apr 5, 2013 - Japanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond. Comments

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Let's Talk About LINE

Jan 31, 2013 - As marketers, here are several ways we can take advantage of this service. Comments

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Familiar but New - Japan's Digital Marketing Landscape 2013

Nov 8, 2012 - Japan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Comments

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Naver Curates a Strong Following in Japan

Sep 5, 2012 - Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Comments

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Japan's Platform Conundrum

Jul 18, 2012 - Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less... Comments

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Interest vs. Social in Japan

May 16, 2012 - How the interest graph has shaped the Japanese social media landscape Comments

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The Pinterest Opportunity in Japan

Mar 28, 2012 - How can marketers capitalize on Pinterest opportunities here? Comments

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The Secrets of Facebook Japan Brand Fandemonium

Jan 26, 2012 - With no established "playbook" for Japanese brands to interact with fans on Facebook, these three approaches ANA, Lawson, and Satisfaction Guaranteed... Comments

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The Revolution Will (Likely) Not Be Televised

Nov 28, 2011 - Why Japanese TV stations and the Internet can't get along. Comments

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Facebook in Japan: Real Names, Real Value

Aug 8, 2011 - Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a... Comments

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