Marketing News & Expert Advice
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Jeff is the Digital Strategy Director for Havas Worldwide Digital Tokyo. His professional experience spans integrated communication planning, social media, branding, web strategy/online business development, and e-marketing in Japan and North America. A bicultural Canadian who is fluent in English and Japanese, he is a frequent speaker and blogger on the challenges of cross cultural communications and advertising Japan, where he consults local and global clients alike on the finer nuances of the market.
RECENT ARTICLES BY JEFF LIPPOLD
Just Passing Through? A Look at LINE vs Facebook
Jun 18, 2013 - That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Comments
Social and Digital in Japan: What's Next?
Apr 5, 2013 - Japanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond. Comments
Let's Talk About LINE
Jan 31, 2013 - As marketers, here are several ways we can take advantage of this service. Comments
Familiar but New - Japan's Digital Marketing Landscape 2013
Nov 8, 2012 - Japan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Comments
Naver Curates a Strong Following in Japan
Sep 5, 2012 - Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Comments
Japan's Platform Conundrum
Jul 18, 2012 - Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less... Comments
Interest vs. Social in Japan
May 16, 2012 - How the interest graph has shaped the Japanese social media landscape Comments
The Pinterest Opportunity in Japan
Mar 28, 2012 - How can marketers capitalize on Pinterest opportunities here? Comments
The Secrets of Facebook Japan Brand Fandemonium
Jan 26, 2012 - With no established "playbook" for Japanese brands to interact with fans on Facebook, these three approaches ANA, Lawson, and Satisfaction Guaranteed... Comments
The Revolution Will (Likely) Not Be Televised
Nov 28, 2011 - Why Japanese TV stations and the Internet can't get along. Comments
Facebook in Japan: Real Names, Real Value
Aug 8, 2011 - Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a... Comments
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