Joe Nguyen

Joe Nguyen

Vice President, Southeast Asia, comScore

Joe Nguyen is vice president, Southeast Asia, at comScore, a global Internet information provider. He's responsible for new business development and expanding sales of comScore products and services throughout the Southeast Asia region. ComScore reports on market-specific measurement of Internet usage for 13 Asia-Pacific countries and is rapidly increasing its footprint in Asia Pacific with people and products. Joe has more than 15 years of sales experience in the Asia-Pacific region and is a thought leader in the industry, regularly speaking at conferences and holding a seat on the Advisory Board of ad:tech Singapore and on the leadership council of the Interactive Advertising Bureau Southeast Asia, Singapore chapter. He's a veteran of the online analytics industry with experience on both the user and vendor sides of panel-based audience measurement and site-side analytics. Please follow this link to view Joe's LinkedIn profile.



2012 Trends: Social Analytics and Optimizing Video Ads [Video]

Jan 10, 2012 - More TV ad dollars will shift to optimizing video ads online. Comments


Getting to Know the Connected Consumer: From Computers to Tablets to Smartphones

Oct 26, 2011 - To understand the full profile of today's digital consumer, it is no longer enough to measure desktop traffic alone. Consider these stats to find out... Comments


Search is Dead! Long Live Search!

Jun 13, 2011 - Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Comments


Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising

Mar 31, 2011 - This cheat sheet will steer you to more effective planning and improved results to drive ad spend. Comments


Cookie Deletion: Why It Should Matter to Advertisers and Publishers

Mar 2, 2011 - Cookie deletion impacts your audience measurement and here's what you need to know. Comments


Is the Era of Web Mail Over?

Jan 19, 2011 - Consumers are spending less and less time on Web-based email, but what is driving this behavioural change? Comments


Social Networking: No Longer a Niche Market

Dec 28, 2010 - Marketers that still consider social networking a niche market - it's time to wake up and face the data. Comments


E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments


Moving Beyond the Click - How Digital Advertising (Should) Work

Nov 18, 2010 - What will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget... Comments


By the Numbers: Online Video Consumption in Asia

Oct 13, 2010 - Online video goes mainstream in Asia Pacific. Comments

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