Joe Nguyen

Joe Nguyen

Vice President, Southeast Asia, comScore

Joe Nguyen is vice president, Southeast Asia, at comScore, a global Internet information provider. He's responsible for new business development and expanding sales of comScore products and services throughout the Southeast Asia region. ComScore reports on market-specific measurement of Internet usage for 13 Asia-Pacific countries and is rapidly increasing its footprint in Asia Pacific with people and products. Joe has more than 15 years of sales experience in the Asia-Pacific region and is a thought leader in the industry, regularly speaking at conferences and holding a seat on the Advisory Board of ad:tech Singapore and on the leadership council of the Interactive Advertising Bureau Southeast Asia, Singapore chapter. He's a veteran of the online analytics industry with experience on both the user and vendor sides of panel-based audience measurement and site-side analytics. Please follow this link to view Joe's LinkedIn profile.

RECENT ARTICLES BY JOE NGUYEN

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2012 Trends: Social Analytics and Optimizing Video Ads [Video]

Jan 10, 2012 - More TV ad dollars will shift to optimizing video ads online. Comments

tablets-cleanslate

Getting to Know the Connected Consumer: From Computers to Tablets to Smartphones

Oct 26, 2011 - To understand the full profile of today's digital consumer, it is no longer enough to measure desktop traffic alone. Consider these stats to find out... Comments

facebook-google

Search is Dead! Long Live Search!

Jun 13, 2011 - Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Comments

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Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising

Mar 31, 2011 - This cheat sheet will steer you to more effective planning and improved results to drive ad spend. Comments

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Cookie Deletion: Why It Should Matter to Advertisers and Publishers

Mar 2, 2011 - Cookie deletion impacts your audience measurement and here's what you need to know. Comments

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Is the Era of Web Mail Over?

Jan 19, 2011 - Consumers are spending less and less time on Web-based email, but what is driving this behavioural change? Comments

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Social Networking: No Longer a Niche Market

Dec 28, 2010 - Marketers that still consider social networking a niche market - it's time to wake up and face the data. Comments

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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

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Moving Beyond the Click - How Digital Advertising (Should) Work

Nov 18, 2010 - What will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget... Comments

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By the Numbers: Online Video Consumption in Asia

Oct 13, 2010 - Online video goes mainstream in Asia Pacific. Comments

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