Jon  Hoel

Jon Hoel

Strategy Lead, TheFarm Singapore

Jon leads planning and strategy for TheFARM Singapore, one of the fastest-growing digital agencies in the region.

Current clients include SPRING Singapore, the National Climate Change Secretariat, Marks & Spencer , Costa Coffee, Clarke Quay, and Mount Novena Hospital.



Hiring a Digital Unicorn

Jul 5, 2012 - Companies often have unrealistic expectations of what one person can achieve, particularly in newer areas of digital marketing, such as social media... Comments


Selecting the Right Channels for B2B Social Media

May 3, 2012 - Make sure you are aware of the pitfalls in selection. Here's what you can do now. Comments


2012: The Rise of Social Business in Asia?

Mar 26, 2012 - How marketers can help play a lead role in preparing an organization for social business. Comments


7 Myths about Social Media Marketing (and How to Set Them Straight)

Mar 5, 2012 - So you want more budget for social media? Here's a handy list to get buy-in from your boss. Comments


Launching a Business Community: Q&A With Commonwealth Bank of Australia

Feb 7, 2012 - Ana Kostoska, senior manager for women's communities shared the bank's approach to community planning and engagement. Comments

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