Marketing News & Expert Advice
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With more than a decade of experience in email marketing, Jonas has been working as CTO and business development at leading ESP, Apsis in Europe. As an avid entrepreneur, he took on the challenge of starting the operations in Asia and resides in Hong Kong since four years ago.
RECENT ARTICLES BY JON HOEL
Hiring a Digital Unicorn
Jul 5, 2012 - Companies often have unrealistic expectations of what one person can achieve, particularly in newer areas of digital marketing, such as social media... Comments
Selecting the Right Channels for B2B Social Media
May 3, 2012 - Make sure you are aware of the pitfalls in selection. Here's what you can do now. Comments
2012: The Rise of Social Business in Asia?
Mar 26, 2012 - How marketers can help play a lead role in preparing an organization for social business. Comments
7 Myths about Social Media Marketing (and How to Set Them Straight)
Mar 5, 2012 - So you want more budget for social media? Here's a handy list to get buy-in from your boss. Comments
Launching a Business Community: Q&A With Commonwealth Bank of Australia
Feb 7, 2012 - Ana Kostoska, senior manager for women's communities shared the bank's approach to community planning and engagement. Comments
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November 4-7, 2013
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October 8, 2013
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A retailer's guide to the "right way" for personalised web experiences
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Adapt marketing for multiple devices
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