Jon  Hoel

Jon Hoel

Strategy Lead, TheFarm Singapore

Jon leads planning and strategy for TheFARM Singapore, one of the fastest-growing digital agencies in the region.

Current clients include SPRING Singapore, the National Climate Change Secretariat, Marks & Spencer , Costa Coffee, Clarke Quay, and Mount Novena Hospital.

RECENT ARTICLES BY JON HOEL

unicorn

Hiring a Digital Unicorn

Jul 5, 2012 - Companies often have unrealistic expectations of what one person can achieve, particularly in newer areas of digital marketing, such as social media... Comments

b2b

Selecting the Right Channels for B2B Social Media

May 3, 2012 - Make sure you are aware of the pitfalls in selection. Here's what you can do now. Comments

socialbusiness

2012: The Rise of Social Business in Asia?

Mar 26, 2012 - How marketers can help play a lead role in preparing an organization for social business. Comments

socialmediamarketing

7 Myths about Social Media Marketing (and How to Set Them Straight)

Mar 5, 2012 - So you want more budget for social media? Here's a handy list to get buy-in from your boss. Comments

bizchicks1

Launching a Business Community: Q&A With Commonwealth Bank of Australia

Feb 7, 2012 - Ana Kostoska, senior manager for women's communities shared the bank's approach to community planning and engagement. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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