Joni Ngai

Joni Ngai

Evangelist, Business Optimization Services Asia, Sitecore International

Joni Ngai is an Evangelist for Sitecore International. She works with business leaders to help them to realize the potential of how data and technology can help to target, acquire and retain customers more intelligently in today's connected world.

Other than her Evangelist job with Sitecore, she is a lecturer teaching graduate course for the Master of Science in New Media program at the Chinese University of Hong Kong. She also serves as Technical Editor for "Developing Analytic Talent: Becoming a Data Scientist" (to be published in 2014) for global publisher John Wiley & Sons. In 2012, Joni was appointed as Vice Chair for China at I-COM, an industry-backed global forum in digital measurement. She servers on the global advisory board and nominated as Co-Chair of the Data Track of I-COM Global Summit in 2014.

Joni has extensive experience across digital, CRM, online media, analytics and technology development. She started her digital consulting career with Razorfish in New York in 2000. Since then, she has worked with a number of digital agencies across the Asia-Pacific region for many global brands, such as Intel, Microsoft and P&G.

RECENT ARTICLES BY JONI NGAI

icomsummitfeatured

From Mad Men to Math Men - Insights From I-Com Global Summit 2012

Nov 15, 2012 - I-COM China vice chair shares emerging data and analytics trends in China and how it compares globally. Comments

kloutfeatured

Is There a Standard for Measuring Social Influence?

Nov 11, 2011 - Klout oversimplifies measuring social influence. Here's why. Comments

tools2

It's Not About the Web Analytics Tool; It Is About Engagement (Part 2)

Sep 22, 2011 - Consider these approaches to audience engagement and optimising business value using analytics. Comments

featured-initialcontact

It's Not About the Web Analytics Tool; It Is About Engagement (Part 1)

Sep 21, 2011 - Forget about web analytics tools. Consider this approach to measure online. Comments

digitaltalentasia

How to Distinguish Between 'Average' and 'Good' Digital Talent

Aug 12, 2011 - Here are three ways to tell if a digital exec is doing a good job or just doing a job. Comments

speelmanchart

Strategy: The Reality Check

Jul 6, 2011 - Here's how you can tell if a proposed strategy is effective or not. Comments

basicanalytics

Analytics: Getting Back to Basics

May 17, 2011 - Analytics is not IT and it is not reporting - debunking common analytics misconceptions and more. Comments

silverbulletasia

Internet: The Silver Bullet for Businesses?

Mar 29, 2011 - Many organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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