Jon  Wade

Jon Wade

Head of Digital, Asia Pacific, Constituency Management Group, IPG

With an honors degree in economics, and vast commercial and technical expertise in the digital communications industry, Jon provides business, communications and marketing acumen as well as detailed digital technical knowledge to the agencies in the Constituency Management Group (CMG) of IPG across Asia Pacific. Based in Hong Kong, he established the firm's Centre of Digital Excellence in 2012 and also has executive responsibility for the network of in-house digital content studios established across the Asia Pacific region for the benefit of all of CMG's below-the-line agencies including Devries, Futurebrand, Golin Harris, Jack Morton, Octagon and Weber Shandwick.

RECENT ARTICLES BY JON WADE

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Online Aggregation Versus Original Content

Sep 4, 2014 - When it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma. Comments

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Competitive Review, the Path to Imitation

Aug 3, 2014 - Focusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward... Comments

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APAC Journalists Embracing Digital Brand-Created Content

Jul 9, 2014 - Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage... Comments

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PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency

Jun 22, 2014 - Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organization... Comments

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Tried It, Doesn't Work!

Apr 16, 2014 - Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" could... Comments

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5 Tips to Get the Best Out of Your Digital Agency

Mar 12, 2014 - Clients who get the best out of their agencies in most part demonstrate the positive approaches outlined in this column. Comments

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Exploring Marketing Opportunities in Wearable Technology

Jan 22, 2014 - Once the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of... Comments

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Digital Marketing and Comms 2014 Predictions [Video]

Dec 11, 2013 - What will be the digital buzzword of 2014, will next year finally be the year of mobile and more. Comments

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Social Media for Business Results in the Insurance Industry

Nov 14, 2013 - How can social media help financial services companies rebuild their reputation and sales mission? Consider this approach. Comments

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A Picture Paints A Thousand Words On Twitter

Oct 14, 2013 - But you're more likely to gain a retweet using the microblog's native image uploading service. Comments

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Social Media Content Strategies - A Performance-Based Approach

Sep 15, 2013 - It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do... Comments

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For SEO, Read Content Marketing

Aug 15, 2013 - Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people... Comments

From Earned to Owned - Content Marketing Rebooted

Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments

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How to Make A Viral Video

May 28, 2013 - I'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one. Comments

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Digital Does Not Equal Social

Apr 29, 2013 - If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption. Comments

The Trouble With Social Media Monitoring in Asia

Mar 28, 2013 - What works in the U.S. doesn't always work in Asia. Consider these three factors. Comments

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3 Questions to Ask Before Embarking on a Blogger Outreach Strategy

Feb 21, 2013 - Consider these approaches to improve your online media relations. Comments

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Five Common Mistakes Organizations Make When Launching a Social Media Campaign and How to Correct Them

Jan 29, 2013 - There are lots of reasons campaigns fail; below are five common pitfalls to avoid. Comments

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