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Jon Wade

Jon Wade

Head of Digital, Asia Pacific, Constituency Management Group, IPG

With an honors degree in economics, and vast commercial and technical expertise in the digital communications industry, Jon provides business, communications and marketing acumen as well as detailed digital technical knowledge to the agencies in the Constituency Management Group (CMG) of IPG across Asia Pacific. Based in Hong Kong, he established the firm's Centre of Digital Excellence in 2012 and also has executive responsibility for the network of in-house digital content studios established across the Asia Pacific region for the benefit of all of CMG's below-the-line agencies including Devries, Futurebrand, Golin Harris, Jack Morton, Octagon and Weber Shandwick.

RECENT ARTICLES BY JON WADE

likeoptimization

Social Media Content Strategies - A Performance-Based Approach

Sep 15, 2013 - It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do... Comments

content

For SEO, Read Content Marketing

Aug 15, 2013 - Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people... Comments

From Earned to Owned - Content Marketing Rebooted

Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments

Digital Training? First, Build Your Own Website

Jun 21, 2013 - Here's why. Comments

tuberank3

How to Make A Viral Video

May 28, 2013 - I'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one. Comments

socialmedia-world

Digital Does Not Equal Social

Apr 29, 2013 - If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption. Comments

The Trouble With Social Media Monitoring in Asia

Mar 28, 2013 - What works in the U.S. doesn't always work in Asia. Consider these three factors. Comments

bloggeroutreach1

3 Questions to Ask Before Embarking on a Blogger Outreach Strategy

Feb 21, 2013 - Consider these approaches to improve your online media relations. Comments

socialmedia

Five Common Mistakes Organizations Make When Launching a Social Media Campaign and How to Correct Them

Jan 29, 2013 - There are lots of reasons campaigns fail; below are five common pitfalls to avoid. Comments

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