Jon  Wade

Jon Wade

Head of Digital, Asia Pacific, Constituency Management Group, IPG

With an honors degree in economics, and vast commercial and technical expertise in the digital communications industry, Jon provides business, communications and marketing acumen as well as detailed digital technical knowledge to the agencies in the Constituency Management Group (CMG) of IPG across Asia Pacific. Based in Hong Kong, he established the firm's Centre of Digital Excellence in 2012 and also has executive responsibility for the network of in-house digital content studios established across the Asia Pacific region for the benefit of all of CMG's below-the-line agencies including Devries, Futurebrand, Golin Harris, Jack Morton, Octagon and Weber Shandwick.

RECENT ARTICLES BY JON WADE

shutterstock-178709681-team-meeting

Communicating Content Marketing in Asia

Dec 4, 2014 - When communicating content marketing terms to clients, the key is to keep it simple. Comments

shutterstock-146264012-dive

Taking the Plunge Into Asia-Pacific

Oct 26, 2014 - Digital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Comments

digital-news-content-shutterstock-117984556

Online Aggregation Versus Original Content

Sep 4, 2014 - When it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma. Comments

advertising-path-forward

Competitive Review, the Path to Imitation

Aug 3, 2014 - Focusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward... Comments

content

APAC Journalists Embracing Digital Brand-Created Content

Jul 9, 2014 - Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage... Comments

askquestions

PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency

Jun 22, 2014 - Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organization... Comments

content

Tried It, Doesn't Work!

Apr 16, 2014 - Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" could... Comments

agency-photo

5 Tips to Get the Best Out of Your Digital Agency

Mar 12, 2014 - Clients who get the best out of their agencies in most part demonstrate the positive approaches outlined in this column. Comments

oculus

Exploring Marketing Opportunities in Wearable Technology

Jan 22, 2014 - Once the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of... Comments

2014

Digital Marketing and Comms 2014 Predictions [Video]

Dec 11, 2013 - What will be the digital buzzword of 2014, will next year finally be the year of mobile and more. Comments

aia

Social Media for Business Results in the Insurance Industry

Nov 14, 2013 - How can social media help financial services companies rebuild their reputation and sales mission? Consider this approach. Comments

twitter

A Picture Paints A Thousand Words On Twitter

Oct 14, 2013 - But you're more likely to gain a retweet using the microblog's native image uploading service. Comments

likeoptimization

Social Media Content Strategies - A Performance-Based Approach

Sep 15, 2013 - It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do... Comments

content

For SEO, Read Content Marketing

Aug 15, 2013 - Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people... Comments

From Earned to Owned - Content Marketing Rebooted

Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments

tuberank3

How to Make A Viral Video

May 28, 2013 - I'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one. Comments

socialmedia-world

Digital Does Not Equal Social

Apr 29, 2013 - If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption. Comments

The Trouble With Social Media Monitoring in Asia

Mar 28, 2013 - What works in the U.S. doesn't always work in Asia. Consider these three factors. Comments

bloggeroutreach1

3 Questions to Ask Before Embarking on a Blogger Outreach Strategy

Feb 21, 2013 - Consider these approaches to improve your online media relations. Comments

socialmedia

Five Common Mistakes Organizations Make When Launching a Social Media Campaign and How to Correct Them

Jan 29, 2013 - There are lots of reasons campaigns fail; below are five common pitfalls to avoid. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...