Joshua  Maa

Joshua Maa

CEO, Madhouse

Joshua Maa is founder and CEO of Madhouse, China's largest and most intelligent mobile ad network, with offices in Shanghai, Beijing, and Guangzhou. Joshua is founding member and board director of Mobile Marketing Association, Asia-Pacific region, and co-chair of Global Mobile Advertising Committee. The committee developed mobile advertising guidelines that have been widely applied by most global mobile advertising players. Before founding Madhouse, Joshua Maa was EVP at TOM Online, where he managed the wireless business and operations, plus the international business evelopment teams. He ahelped TOM become the largest wireless value-added service provider by revenue in China in 2005. Before TOM Online, Joshua was founding CEO of Rock Mobile Corp., greater China's leading mobile music entertainment service provider. Joshua has over 18 years of managerial experience in greater China?s new media, entertainment, and consumer marketing industries.

RECENT ARTICLES BY JOSHUA MAA

jaguarfeatured

Mobile In-Game Engagement in China and Jaguar Case Study

Oct 21, 2011 - Leveraging China's most popular mobile racing game, Jaguar engaged gamers to launch its XKR model with success. Here's how. Comments

budweiserfeatured

How Mobile Can Help Promote Channel Sales

Jul 29, 2011 - Harbin and Budweiser mobile apps serve as an effective sales tool for brand ambassadors in China. Here's how. Comments

cocacolafeatured

Is Mobile Web Marketing Dead Due To Mobile Apps?

Jun 17, 2011 - Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Comments

nikezoom

Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns

Apr 29, 2011 - Here's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers. Comments

mobileapps

Get Ready for Mobile In-App Ads

Mar 25, 2011 - Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Comments

brand

Three Things to Consider Before Building a Branded Mobile App

Feb 25, 2011 - Developing a branded app is a long-term investment. Consider these factors before you start. Comments

mobile1

How to Create a Successful Cross-Media Mobile Campaign

Jan 28, 2011 - As brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning. Comments

mobile

How to Deliver an Engaging Mobile Campaign

Dec 9, 2010 - We have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation... Comments

fraud

How to Avoid Click Fraud in Mobile Marketing Campaigns

Nov 9, 2010 - Implementing a performance-based mobile campaign? Start by asking your ad network these questions, Comments

mobile

Mobile Marketing: From Concept to Practice

Oct 9, 2010 - Are you still using conventional media planning methods to manage new digital media? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...