Joshua  Maa

Joshua Maa

CEO, Madhouse

Joshua Maa is founder and CEO of Madhouse, China's largest and most intelligent mobile ad network, with offices in Shanghai, Beijing, and Guangzhou. Joshua is founding member and board director of Mobile Marketing Association, Asia-Pacific region, and co-chair of Global Mobile Advertising Committee. The committee developed mobile advertising guidelines that have been widely applied by most global mobile advertising players. Before founding Madhouse, Joshua Maa was EVP at TOM Online, where he managed the wireless business and operations, plus the international business evelopment teams. He ahelped TOM become the largest wireless value-added service provider by revenue in China in 2005. Before TOM Online, Joshua was founding CEO of Rock Mobile Corp., greater China's leading mobile music entertainment service provider. Joshua has over 18 years of managerial experience in greater China?s new media, entertainment, and consumer marketing industries.

RECENT ARTICLES BY JOSHUA MAA

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Mobile In-Game Engagement in China and Jaguar Case Study

Oct 21, 2011 - Leveraging China's most popular mobile racing game, Jaguar engaged gamers to launch its XKR model with success. Here's how. Comments

budweiserfeatured

How Mobile Can Help Promote Channel Sales

Jul 29, 2011 - Harbin and Budweiser mobile apps serve as an effective sales tool for brand ambassadors in China. Here's how. Comments

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Is Mobile Web Marketing Dead Due To Mobile Apps?

Jun 17, 2011 - Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Comments

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Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns

Apr 29, 2011 - Here's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers. Comments

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Get Ready for Mobile In-App Ads

Mar 25, 2011 - Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Comments

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Three Things to Consider Before Building a Branded Mobile App

Feb 25, 2011 - Developing a branded app is a long-term investment. Consider these factors before you start. Comments

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How to Create a Successful Cross-Media Mobile Campaign

Jan 28, 2011 - As brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning. Comments

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How to Deliver an Engaging Mobile Campaign

Dec 9, 2010 - We have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation... Comments

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How to Avoid Click Fraud in Mobile Marketing Campaigns

Nov 9, 2010 - Implementing a performance-based mobile campaign? Start by asking your ad network these questions, Comments

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Mobile Marketing: From Concept to Practice

Oct 9, 2010 - Are you still using conventional media planning methods to manage new digital media? Comments

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